MANABIS: Jurnal Manajemen dan Bisnis

Pengaruh Harga, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Sepatu Brand Ventela di Kota Samarinda

2025-02-10T10:20:26+00:00

This study aims to analyze the influence of price, product quality, and brand image on the purchase decision of Ventela shoes in Samarinda City. The research employs a quantitative method with a survey approach using questionnaires distributed to 80 respondents. Data analysis techniques include multiple linear regression. The results indicate that price significantly affects purchase decisions with a coefficient value of 0.441. Product quality also influences purchase decisions, although its impact is lower, with a coefficient value of 0.101. Furthermore, brand image has a significant influence on purchase decisions with a coefficient value of 0.342. Simultaneously, these three variables explain 51% of the variance in purchase decisions, while the remaining 49% is influenced by other variables. The conclusion of this study is that price, product quality, and brand image play a significant role in influencing the purchase decision of Ventela shoes. This study provides practical implications for Ventela companies to consider competitive pricing strategies, maintain product quality, and build a strong brand image to enhance customer loyalty.

Studi Kasus Implementasi Metode Lean Startup pada UMKM Industri Makanan “MEN”

2025-02-10T10:05:07+00:00

In the era of rapid technological developments, companies are increasingly required to compete in goods and services markets more efficiently and effectively. Therefore choosing the most fit entrepreneurial method will play an important role in the sustainability and success of the company. One entrepreneurial method that is currently starting to get attention in the business world is the Lean Startup method. This research examines the description of Lean Startup method implementation in food catering MSME company "MEN". This research was conducted using a qualitative case study method which aims to explore in depth a concept in a particular context and environment. The results of the research show that the food catering MSME "MEN" implements the Lean Startup method through a fairly simple system, such as a pre-order system, verbal consumer feedback, and evaluations accompanied by adjustments to business activities. With this simple system, business actors can minimize and increase the effectiveness of the company's initial investment and costs. This research provides new insight of how a simple and widely used tool can be used as a tool in carrying out the Lean Startup method which is generally closely related to the image of advanced technology.

Peran Lembaga Keuangan dalam Meningkatkan Kesejahteraan Masyarakat

2024-12-17T07:07:52+00:00

This This research examines the role of financial institutions, both banks and non-banks, in improving people's welfare in Indonesia. This research uses a qualitative type of research method using a literature study approach. This study investigates the crucial functions of financial institutions such as fund mobilization, funding allocation, asset transfer, liquidity provision, income relocation, and poverty reduction. In particular, the majority of people do not know about non-bank financial institutions and cannot access them. This suggests that there is still an imbalance in how money and profits are distributed in society. The findings of this study show that financial institutions play an important role in promoting financial inclusion, especially for low-income people and micro, small and medium enterprises (MSMEs). Factors driving the increased role of financial institutions include the growth in income of middle-class families and individuals, changes in industry and technology, the ability of small savers to access financial instruments, operational efficiencies gained by financial institutions by pooling resources, helping to reduce liquidity costs and the need for more inclusive financial services.

Pengaruh Pemasaran Media Sosial TikTok dan Duta Merek terhadap Niat Beli Melalui Citra Merek pada Produk Azarine

2025-01-03T09:36:23+00:00

Purpose of this study is to examine how influential TikTok social media marketing and brand ambassadors are on purchase intention through brand image on Azarine products. The independent variables in this study are social media marketing and brand ambassadors, the intervening variable is brand image, while the dependent variable is purchase intention. The population in this study were 128 people who are generation Z in Samarinda. The study used purposive sampling. The type of data used is quantitative data, obtained directly using a questionnaire. Data analysis using SEM-PLS 4.0, including validity, reliability, and hypothesis testing. The research results showed: 1) TikTok social media marketing has a significant and positive direct impact on brand image and purchase intention; 2) brand ambassadors have a significant and positive direct impact on brand image and purchase intention; 3) brand image has a significant and positive direct impact on purchase intention; 4) TikTok social media marketing positively and significantly affects purchase intention through brand image; 5) brand ambassadors positively and significantly influence purchase intention through brand image. Social media and brand ambassadors need to be managed properly because they can be effective tools in product marketing.

Tantangan Ekspor Produk Farmasi PT “X”: Sebuah Studi Kualitatif

2025-02-20T00:36:47+00:00

This study aims to identify the challenges faced by PT "X" in exporting pharmaceutical products. The research employs a descriptive qualitative approach through in-depth interviews with Export Specialists, Export Customers, and Export-Import Managers. The findings reveal that the main challenges include navigating international regulations, managing logistical complexities, adjusting products to meet buyer preferences, political and economic risks in destination countries, currency fluctuations, competitive pricing, and building robust distribution networks. Regulatory navigation involves adapting documents such as dossiers and stability requirements for Zone IVB. Logistical complexities pertain to shipping goods under specific conditions, such as cold chains, and external obstacles like lockdowns. Product adjustments involve changes in packaging design, the use of local languages, and compliance with shelf-life requirements. Political and economic risks include fluctuations in demand and payment issues from buyers. For pricing, challenges arise from unexpected costs and price comparisons with competitors. Distribution constraints stem from limited control over third-party-managed channels. PT "X" employs various mitigation strategies, including technology-based logistics management, intensive communication with partners, and careful selection of distribution partners. This study provides a concrete overview of the challenges faced by pharmaceutical companies in export activities and strategic measures to enhance competitiveness in international markets.