MANABIS: Jurnal Manajemen dan Bisnis https://journal.yp3a.org/index.php/manabis <table style="height: 50px; vertical-align: middle; border-bottom: 3px solid #ffffff; background-color: #cbcbcb; width: 100%; border: 0px solid black; box-shadow: 1px 1px 5px 2px;" border="0" width="100%" rules="none"> <tbody> <tr> <td width="158" height="100"><img src="https://journal.yp3a.org/public/site/images/5upriadi_siagian13/cover-manabis.jpg" alt="" width="1000" height="1415" /></td> <td> <table class="data" border="0" width="100%"> <tbody> <tr valign="top"> <td width="30%"><strong>Journal Title</strong></td> <td>:</td> <td width="70%">Jurnal Manajemen dan Bisnis</td> </tr> <tr valign="top"> <td width="30%"><strong>Language</strong></td> <td>:</td> <td width="70%">Indonesia and English</td> </tr> <tr valign="top"> <td width="30%"><strong>ISSN</strong></td> <td>:</td> <td width="70%"><a href="https://issn.brin.go.id/terbit/detail/20220402520918227" target="_blank" rel="noopener"><span style="color: #000000;">2829-2103 (Electronic Media)</span></a></td> </tr> <tr valign="top"> <td width="30%"><strong>Frequency</strong></td> <td>:</td> <td width="70%">4 issues per year (March, June, September and December)</td> </tr> <tr valign="top"> <td width="30%"><strong>Publisher </strong></td> <td>:</td> <td width="70%">Yayasan Pendidikan Penelitian Pengabdian Algero</td> </tr> <tr valign="top"> <td width="30%"><strong>Editor-in-chief</strong></td> <td>:</td> <td width="70%">Supriadi Siagian, SE., M.Si</td> </tr> <tr valign="top"> <td width="30%"><strong>Email</strong></td> <td>:</td> <td width="70%">jurnal.manabis@gmail.com</td> </tr> <tr valign="top"> <td width="30%"><strong>DOI </strong></td> <td>:</td> <td width="70%"><a href="https://doi.org/10.54259/manabis"><span style="color: #000000;">doi.org/10.54259/manabis</span></a></td> </tr> <tr valign="top"> <td width="30%"><strong>Citation Analysis</strong> </td> <td>:</td> <td width="70%"><a href="https://scholar.google.com/citations?user=8UCVuNcAAAAJ&amp;hl=id&amp;authuser=1" target="_blank" rel="noopener"><span style="color: #000000;">Google Scholar</span></a></td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p align="justify"><strong>Jurnal Manajemen dan Bisnis </strong>yang disingkat <strong>MANABIS </strong>adalah kumpulan jurnal, artikel, ide, konsep, teori dan hasil penelitian dari berbagai bidang yang berkaitan dengan lingkup Manajemen Pemasaran, Manajemen Keuangan, Manajemen Sumber Daya Manusia, Manajemen Bisnis, Manajemen Strategi dan Kewirausahaan. </p> <p align="justify"><strong>Jurnal Manajemen dan Bisnis</strong> diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero dengan periode penerbitan 4 (empat) kali dalam setahun yaitu Bulan Maret, Juni, September dan Desember. Tujuan dari Jurnal Manajemen dan Bisnis adalah untuk memfasilitasi para Ilmuwan, Peneliti maupun Praktisi agar dapat menyebar luaskan hasil penelitian yang mengedepankan kebaruan yang memberikan kontribusi bagi pengembangan ilmu pengetahuan dibidang manajemen dan bisnis. Artikel dapat ditulis dalam bahasa Indonesia atau bahasa Inggris.</p> Yayasan Pendidikan Penelitian Pengabdian Algero en-US MANABIS: Jurnal Manajemen dan Bisnis 2829-2103 EKONOMI KREATIF SEBAGAI LOKOMOTIF BARU PEREKONOMIAN INDONESIA MENUJU INDONESIA YANG MAJU https://journal.yp3a.org/index.php/manabis/article/view/2518 <p><em>In recent years, attention towards the creative economy has increased on a global scale. This concept refers to an economy that is not only based on physical goods, but also involves the ownership of intangible assets, such as innovation and creativity. This article aims to explain how the creative economy can become a major driver in Indonesia's economy, potentially leading the country towards a more advanced future. The discussion includes a paradigm shift from an economy focused on physical production to one that emphasizes innovation, as well as a transformation from a recorded economy to a creativity-based economy. Furthermore, the article reveals how the creative economy can help Indonesia develop more innovative industries and compete in the international market. The use of the creative economy is also expected to reduce poverty levels and create a brighter future for the national economy. Therefore, success in implementing policies and utilizing Indonesia's high creative potential will lead the country towards an innovative, competitive, and sustainable economy in the future. </em></p> Azka Rifqi Firdaus Anggun Devaga Vynatria Siti Lulu'ul Husna M. Fian Nur Alfareza Asmi Ayuning Hidayah Copyright (c) 2024 Azka Rifqi Firdaus, Anggun Devaga Vynatria, Siti Lulu'ul Husna, M. Fian Nur Alfareza, Asmi Ayuning Hidayah https://creativecommons.org/licenses/by/4.0 2024-06-30 2024-06-30 3 2 44 52 10.54259/manabis.v3i2.2518 ANALISIS STRUKTUR PEREKONOMIAN DAN PERTUMBUHAN EKONOMI DI KABUPATEN BANYUMAS https://journal.yp3a.org/index.php/manabis/article/view/2526 <p><span class="s5">Economic growth is the process of changing the condition of a country continuously towards the better during a period of time</span><span class="s10">. The existence of economic growth is an indication of the success of economic development. The objective of this research is to find out the contribution to the development of pre-economic structures and economic growth in Banyumas district in 2021 and 2022, to know which sectors are the basis and non-base sectors in the economic structure development and growth of Banyumas district, to know the changes in the superior sector in the structure of the economy of Banyumas District. This research uses secondary data such as Gross Regional Domestic Product (GDP) data, and the rate of economic growth of Banyumas district. The analysis method used is Location Quotient (LQ), Shift Share (SS). From the results of the analysis of the calculation of the LQ sectors that have a value of LQ &gt; 1 i.e. the sector of Processing, Construction, and Procurement of Electricity and Gas, and the sector that has a LQ &lt; 1 i.e. agriculture, Forestry and Fisheries, Mining and Demolition, as well as Information and Communications, from the result of the shift share (SS) indicated that </span><span class="s5">pointing out that there are some sectors that have the potential to be positive</span></p> Yohanes Liem Copyright (c) 2024 Yohanes Liem https://creativecommons.org/licenses/by/4.0 2024-06-30 2024-06-30 3 2 53 61 10.54259/manabis.v3i2.2526 ANALISIS PENERAPAN COST OF QUALITY UNTUK MENINGKATKAN KUALITAS PRODUK PADA PERUSAHAAN TAHU BULAT PD JEMPOL DI KABUPATEN CIAMIS https://journal.yp3a.org/index.php/manabis/article/view/2565 <p><em>Competition in the business sector requires that every company needs to produce quality products. This can be done by always checking and standardizing product quality. The costs incurred for these needs are often called quality costs or quality costs. The purpose of this research is to find out the extent of the quality of quality carried out by the round tofu company PD Jempol located in Ciamis Regency to improve the quality of its products. The method used by the author is a descriptive qualitative method. The data sources used are primary and secondary data sources obtained from interviews, observations and literature studies. The results of the research show that from the components taken, it can be concluded that the PD Jempol Round Tofu Company has implemented quality costs but needs to maximize the Cost of Quality in the business carried out.</em></p> Gita Guntari Dara Istia Aisyah Asep Syarif Ismail Copyright (c) 2024 Gita Guntari, Dara Istia Aisyah2, Asep Syarif Ismail https://creativecommons.org/licenses/by/4.0 2024-06-30 2024-06-30 3 2 62 68 10.54259/manabis.v3i2.2565 PERAN PROGRAM PENGENALAN DALAM MENINGKATKAN ENGAGEMENT KARYAWAN: PENDEKATAN BERBASIS TEORI MOTIVASI https://journal.yp3a.org/index.php/manabis/article/view/2822 <p>Companies need to have quality employees who can play an active role in dealing with various problems, therefore, the induction program is a stimulus and has an important role in increasing employee engagement in an organization. This research aims to find out the impact of an orientation program with a motivational approach on employee involvement in a company. This type of research uses a qualitative descriptive method, which describes in detail or describes the phenomena that occur. The data collection method uses library research (library study). The results of the research show that developing the management of human resources, especially employees through an introduction program, this program indirectly has benefits for the company so that they can get a sense of attachment earlier from new employees so that the company can maintain its human resources. , and minimize turnover<br /><br /></p> <p> </p> Raihan Zaky Maulana Hidayat Maharani Adie Firyal Rohmatu Robbina Erika Novita Sari Winayatun Azizah Ahmad Faurocky Iskandar Copyright (c) 2024 Raihan Zaky Maulana Hidayat, Maharani Adie Firyal Rohmatu Robbina, Erika Novita Sari, Winayatun Azizah, Ahmad Faurocky Iskandar https://creativecommons.org/licenses/by/4.0 2024-06-30 2024-06-30 3 2 69 79 10.54259/manabis.v3i2.2822 ANGGARAN ANALISA PENJUALAN TERHADAP PERENCANAAN LABA PT WAHANA PERSADA KARTON PALEMBANG https://journal.yp3a.org/index.php/manabis/article/view/2847 <p><em>This study explores the strategy of sales budgeting in relation to profit planning through a combined analytical approach that includes both qualitative and quantitative methods. The author collected data through documentation, interviews, and related literature studies. The analysis results indicate that the company failed to prepare the budget effectively due to the use of a top-down (authoritarian) approach in collecting sales data from the previous year. The author suggests that the company consider using quadratic sales forecasting techniques when preparing the sales budget</em></p> Rizky Elsa Putra Irka Liansyah Copyright (c) 2024 Rizky Elsa Putra, IRKA LIANSYAH https://creativecommons.org/licenses/by/4.0 2024-06-30 2024-06-30 3 2 80 87 10.54259/manabis.v3i2.2847