MANABIS: Jurnal Manajemen dan Bisnis

Pengaruh Promosi, Persepsi Harga dan Kualitas Pelayanan terhadap Keputusan Pembelian di Restoran Peacock

Yuliana Dwi Marwa — 2026-06-15

This study analyzes the effect of promotion, price perception, and service quality on purchasing decisions at Peacock Restaurant, The Sultan Hotel & Residence Jakarta. The increasingly intense competition in the restaurant industry encourages businesses to implement effective marketing strategies that are oriented toward consumer needs. These variables are selected because they are closely related to the considerations consumers make when choosing products or services. This research applies a quantitative approach using an purposive sampling technique with a total of 100 respondents. Data were collected from December 2025 to January 2026 through questionnaire distribution and analyzed using IBM SPSS version 26 through a series of assumption and hypothesis testing procedures. The findings indicate that promotion, price perception, and service quality have a positive and significant impact on purchasing decisions, both partially and simultaneously. The promotion variable was found to be the most dominant factor influencing purchase decisions, supported by the significant role of informal communication such as word of mouth. These findings indicate that purchase decisions can be enhanced through the optimization of promotional strategies, appropriate pricing aligned with perceived customer value, and the provision of consistent and high-quality services.

Strategi Adaptasi dan Keberlanjutan Usaha Mikro Informal: Analisis Empiris pada Pelaku Usaha Cilok di Kawasan Urban

Angelica Natasha — 2026-06-15

Cilok, a widely consumed Indonesian street food predominantly produced from tapioca flour, represents an important source of affordable snacks for urban and peri-urban communities. Beyond its cultural popularity, cilok plays a strategic role in supporting local food security and the sustainability of Small and Medium Enterprises (SMEs). This study aims to analyze the contribution of SMEs in the cilok market by examining their role in providing low-cost nutritional alternatives, sustaining informal economic activities, and promoting inclusive economic growth. Employing a qualitative research design, data were collected through in-depth interviews with cilok street vendors and complemented by a structured review of relevant academic and policy-oriented literature. The findings indicate that cilok-based SMEs contribute significantly to urban livelihoods by offering accessible food products with relatively stable demand and low production costs. However, the study also identifies several structural challenges, including limited access to capital, inconsistent product quality, low nutritional diversification, and weak compliance with food safety standards. Despite these constraints, there are substantial opportunities for product innovation, such as the incorporation of protein-rich ingredients, improved processing techniques, and basic nutritional labeling to enhance consumer trust and market competitiveness. This research underscores the importance of targeted policy interventions, capacity-building programs, and nutritional awareness initiatives to strengthen the resilience and sustainability of cilok SMEs. By positioning cilok not only as a traditional snack but also as a potential vehicle for affordable nutrition, this study contributes to the broader discourse on informal food systems, microenterprise development, and urban food accessibility in developing economies.

Dari Scrolling ke Shopping: Personalisasi Konten FYP dalam Mendorong Perilaku Belanja Impulsif di TikTok Shop

Satria Veriansyah Wiguna — 2026-06-15

The main focus of this study is to examine how the personalization of For You Page (FYP) content functions as a marketing instrument that stimulates impulsive shopping among TikTok Shop users. Using a descriptive qualitative methodology, this study applies a purposive sampling technique targeting active TikTok users with experience in unplanned transactions. Data was collected through in-depth interviews, observation of promotional content, and documentation, then analyzed through reduction, presentation, and conclusion drawing. The study findings confirm that personal curation through content that becomes FYP as one of the strategies in digital marketing and psychological factors in the form of FOMO are the main triggers for spontaneous shopping. The integration of entertainment content, recommendation systems, and transaction access strengthens the effectiveness of TikTok Shop in the context of social commerce. This proves that personalized recommendation systems do not merely filter content but act as marketing instruments that reconstruct digital consumption patterns and provide insights for developing more adaptive business strategies in the future.

Employee Performance in a Tourism Organization: The Roles of Training, Discipline, and Work Climate

Nisa Nur Komariah — 2026-06-15

Employee performance is a critical issue in tourism service organizations because it directly affects service quality, visitor experience, and operational reliability. This study examines the effects of job training, work discipline, and work climate on employee performance at Owabong Waterpark Purbalingga, Indonesia. Grounded in the Ability–Motivation–Opportunity (AMO) framework, job training is positioned as an ability-enhancing factor, work discipline as a behavioral regulation aspect of motivation, and work climate as an opportunity-enhancing factor. A quantitative explanatory design was employed using a cross-sectional survey of 131 employees. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that job training, work discipline, and work climate positively and significantly affect employee performance. Work discipline has the strongest effect, indicating the importance of punctuality, responsibility, attendance, and procedural compliance in waterpark operations. The model explains 79.5% of the variance in employee performance. This study extends the AMO framework to an attraction-based regional tourism context and provides practical guidance for improving employee performance through training, discipline reinforcement, and a supportive work climate.

Strategi Diversifikasi Produk Kerupuk Kamang dalam Meningkatkan Daya Saing Pasar Lokal : Studi Kasus Usaha Ibu Rumah Tangga

Nabila Falian — 2026-06-15

This study aims to formulate a diversification strategy for the development of Kerupuk Kamang products in order to increase competitiveness in the local market by using the Business Model Canvas (BMC) approach. The background of this research is based on the increasing competition in the local culinary industry, which requires micro-enterprises, especially home-based businesses managed by housewives, to innovate their products and improve their business models. The method used in this study is descriptive with a qualitative approach. Data were collected through observation, structured interviews, and documentation involving Kerupuk Kamang business actors in Nagari Gadut, Tilatang Kamang District, as well as consumers. Data analysis was conducted through the stages of data reduction, data display, and conclusion drawing. The results indicate that the development of Kerupuk Kamang is still constrained by limited product variation, less attractive packaging, and dependence on retailers for marketing. The study concludes that a diversification strategy in product development based on the Business Model Canvas can serve as an effective solution to improve the competitiveness of Kerupuk Kamang in the local market. The implications of this research are expected to serve as a reference for local MSME actors in formulating sustainable product development strategies and increasing business independence.

Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Skincare Kahf dengan Kepercayaan Intervening

Dimas Kamajaya Pasaribu — 2026-06-15

This study aims to analyze the effect of product quality and brand image on the purchase decisions of Kahf skincare products, with consumer trust as an intervening variable among students of the Faculty of Economics and Business at Universitas Islam Riau. This research employs a quantitative approach using a survey method through questionnaires distributed to active students who have used Kahf products. The research variables include product quality (X1), brand image (X2), consumer trust (Y), and purchase decision (Z). Data analysis was conducted using the Partial Least Squares - Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS 4 software. The results indicate that product quality and brand image have a positive and significant effect on consumer trust and purchase decisions. Furthermore, consumer trust is found to mediate the relationship between product quality and brand image and purchase decisions. These findings are expected to contribute to the development of marketing knowledge, particularly in the context of young Muslim consumer behavior, and to serve as a consideration for companies in designing effective marketing strategies for men’s skincare products

Pengaruh Brand Experience dan Visual Packaging Design terhadap Repurchase Intention Awl Cakes

Aulia Nur Utami — 2026-06-15

This study aims to analyze the influence of brand experience and visual packaging design on consumers' repurchase intention for Awl Cakes products in Taraju District, Tasikmalaya Regency. Inconsistent sales fluctuations indicate a low level of repurchase intention among consumers, necessitating an in-depth investigation into the factors influencing it. This study employed a quantitative approach using an explanatory research design. Data were collected through questionnaires distributed to 100 respondents selected via purposive sampling, specifically consumers who had previously purchased Awl Cakes products, with the sample size determined using the Lemeshow formula. Data were analyzed using multiple linear regression with SPSS, preceded by instrument testing and classical assumption tests. The results indicate that the model demonstrates a good fit, with an R² value of 0.752, meaning that both independent variables explain 75.2% of the variation in repurchase intention. Brand experience has a positive and significant effect on repurchase intention (β = 0.478; t = 3.962; p = 0.000), as does visual packaging design (β = 0.410; t = 3.400; p = 0.001). These findings confirm that effective brand experience management and attractive packaging presentation are strategic factors in encouraging consumers to make repeat purchases, and can serve as a basis for developing more effective marketing strategies in the micro-enterprise segment.

Analisis Tren Korupsi Pengelolaan Keuangan Dana Pemerintah Desa

Risky Amalia R — 2026-06-15

This study aims to analyze the trends of corruption in financial management within village governments in Indonesia following the implementation of Law No. 6 of 2014 on Villages, which grants broader authority to villages in managing the Village Fund (DD) and Village Fund Allocation (ADD). Since the enactment of this policy, corruption cases involving village heads, village officials, and external actors have shown increasingly diverse and complex patterns. Employing a qualitative-descriptive approach through literature review, regulatory analysis, and examination of reports from oversight institutions, this research identifies the dominant forms of misuse and the underlying factors driving corruption. The findings indicate that the most prevalent corruption practices include embezzlement of funds, budget mark-ups, fictitious procurement of goods and services, manipulation of accountability reports, and unlawful deductions of social assistance. Contributing factors include weak internal and external oversight mechanisms, limited financial management capacity among village officials, entrenched patronage-based political culture, lack of transparency, and low community participation in monitoring village budgets. This study asserts that corruption at the village level significantly undermines development effectiveness, government accountability, and public trust. Therefore, it emphasizes the need for improved financial governance through digitalized management systems, capacity building for village officials, strengthened community-based supervision, and stricter law enforcement to mitigate corruption.

Pengaruh Investment Experience, Financial Behaviour, dan Risk Tolerance terhadap Keputusan Investasi pada Instrumen Keuangan Hijau

Hikmah Hikmah — 2026-06-15

This study aims to analyze the influence of investment experience, financial behaviour, and Risk Tolerance on investment decisions in green financial instruments within the context of sustainable finance. A quantitative approach was employed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS software. Data were collected through an online survey using a purposive sampling technique, involving 204 respondents who are active investors. The results indicate that investment experience has a significant effect on both investment decisions and Risk Tolerance, suggesting that experience enhances individuals’ ability to understand risks and opportunities in green investments. In addition, financial behaviour significantly influences investment decisions and Risk Tolerance, highlighting the importance of sound financial management in supporting rational and well-planned investment decisions. Furthermore, Risk Tolerance has a significant impact on investment decisions, indicating that an individual’s level of Risk Tolerance plays a crucial role in selecting appropriate investment instruments. Overall, the findings suggest that improved investment experience and positive financial behaviour strengthen individuals’ Risk Tolerance, which ultimately leads to more optimal investment decisions in green financial instruments.

Analisis Efektivitas Program Pengembangan SDM dan Dampaknya terhadap Kualitas Pelayanan Publik di Era Transformasi Digital

Ahmad Yani Kosali — 2026-06-15

The rapid advancement of digital transformation demands that service organizations continuously strengthen their human resource capacity as the cornerstone of competitive service quality. This study analyzes the effectiveness of human resource (HR) development programs and their impact on public service quality at PT Writelab Indonesia, a multi-division service company operating in book printing, clothing/uniform distribution, and non-formal education training. Using a quantitative, descriptive-analytical approach and a survey method, all 20 employees of PT Writelab Indonesia served as respondents via a total sampling technique. Data were collected using a Likert-scale questionnaire that had been tested for validity and reliability, and analyzed using simple linear regression, t-tests, and the coefficient of determination. Results indicate that the effectiveness of HR development programs was rated Good (mean = 3.56), with training material relevance scoring highest and post-training evaluation scoring lowest. Public service quality was also rated Good (mean = 3.74), with tangibles scoring highest and empathy requiring the most improvement. Hypothesis testing confirmed a positive and significant influence between the two variables, with a t-value of 7.315 > t-table (2.101) and a significance value of 0.000 < 0.05. The R² value of 0.707 indicates that 70.7% of the variation in public service quality is explained by HR development program effectiveness. This study recommends strengthening post-training evaluation systems and integrating digital technology into corporate HR management practices.

Pengaruh Cyberloafing dan Disiplin Kerja terhadap Kinerja Karyawan pada PT. Bosowa Propertindo Kota Makassar

Farda Toatubun — 2026-06-15

This study aims to analyze the effect of cyberloafing and work discipline on employee performance at PT Bosowa Propertindo Makassar. The research is driven by the rapid adoption of digital technology in workplaces, which potentially triggers internet usage for personal interests during working hours. This study employs a quantitative approach, with data gathered through questionnaires distributed to 30 employees using a total sampling technique. Data analysis was conducted using multiple linear regression, supported by validity, reliability, and classical assumption tests processed through SPSS software. The results reveal that cyberloafing has a significance value of 0.174 (> 0.05), indicating it does not have a significant impact on employee performance despite exhibiting a negative relationship. In contrast, work discipline shows a significance value of 0.000 (< 0.05), demonstrating a positive and significant effect on performance. Simultaneously, both variables account for 37.2% of the variance in employee performance, while the remaining 62.8% is influenced by external factors. These findings suggest that improving work discipline is the primary factor for enhancing organizational productivity. Consequently, the company is encouraged to strengthen disciplinary regulations and monitor internet usage to maintain optimal performance in the modern digital era.

Tarik-Ulur Fomo dan Jomo: Pengaruh Simultan Dua Kekuatan Psikologis terhadap Perilaku Pembelian Generasi Z

Viant Anggi Saputra — 2026-06-15

This study examines the influence of Fear of Missing Out (FOMO) and Joy of Missing Out (JOMO) within a single integrative model on the purchasing behavior of Generation Z in Indonesia. Using an explanatory quantitative approach with a cross-sectional survey design, data were collected from 200 Gen Z respondents (aged 18–27 years) who actively use social media and have made online purchases. The instruments were adapted from standardized scales: FOMO (6 items, α = 0.85), JOMO (5 items, α = 0.83), and purchasing behavior (7 items, α = 0.87) using a 5-point Likert scale. Multiple linear regression analysis showed that FOMO has a significant positive effect on purchasing behavior (β = 0.275; p < 0.001), whereas JOMO has a significant negative effect (β = -0.396; p < 0.001). The regression model was significant (F = 31.34; p < 0.001) with an R² of 0.241. The absolute value of the JOMO coefficient is larger than that of FOMO, indicating the dominance of the JOMO effect in this sample. This study contributes to the digital consumer behavior literature by integrating two opposing psychological constructs into a single empirical model in Indonesia.

Analisis Pengungkapan Keberlanjutan Keuangan Berbasis Website pada Universitas Islam Negeri di Indonesia

Sri Ardriani — 2026-06-15

The importance of transparency and accountability through digital media is the main reason for this research, considering that websites are a crucial tool for universities in building their image and communicating their social responsibility to the public. This study aims to analyze the level of website-based financial visits at State Islamic Universities (UIN) in Indonesia through the perspectives of Stakeholder Theory and Signaling Theory. The method used is descriptive quantitative with a population of all State Islamic Universities (PTAIN) under the auspices of the Indonesian Ministry of Religious Affairs, where 35 UINs were selected as samples using a purposive sampling technique. Data were collected through observation of website content based on the Global Reporting Initiative (GRI) standard indicators. The results show that although most UINs have official websites as their main information media, the overall transmission rate is still at an average of 46.91% (categorized as poor). Specifically, the social aspect received the highest score (58.68%), followed by the economic aspect (54.49%), while the environmental aspect was the lowest (27.56%). The findings indicate low accessibility of formal reports, with only UIN Sulthan Thaha Saifuddin Jambi having published a structured sustainability report, and only UIN K.H. Saifuddin Zuhri Purwokerto providing publicly available financial reports. These low figures suggest that Islamic higher education institutions in Indonesia have not yet optimally utilized digital platforms for permit reporting. These findings serve as important evaluation material for university administrators to strengthen digital information governance to increase stakeholder trust.

Keputusan Pembelian Konsumen di Ritel Modern: Bukti Empiris dari Superindo Jawa Tengah

Dwi Syarifah Azzahra — 2026-06-15

The inconsistencies in previous research findings regarding the influence of promotions, product diversity, and price on purchasing decisions still raise questions, particularly because few studies have examined the context of modern supermarkets following the decline in offline shopping activity. Most studies have been conducted in metropolitan areas or online shopping channels, leaving little insight into consumer behavior at mid-tier supermarkets in non-metropolitan regions such as Central Java, where competition with traditional markets remains intense. To address this gap, this study aims to examine the contribution of these three factors while identifying the most dominant factor influencing Superindo customers’ purchasing decisions in Central Java. Using a quantitative approach, data were collected via an online questionnaire distributed to 180 respondents using purposive sampling. Analysis was performed using multiple linear regression with SPSS 22. The results indicate that price is the most dominant factor (t-calculated = 7.873; β = 0.478), followed by promotions (t = 5.220; β = 0.312), and product diversity (t = 5.201; β = 0.287). All three variables were found to have a positive and statistically significant partial effect. These findings confirm that a marketing strategy prioritizing competitive pricing, supported by effective promotions and a comprehensive product range, can drive consumer purchasing decisions during the transition from offline to online shopping.

Eksplorasi Hubungan Digital Marketing dan Customer Engagement terhadap Brand Awareness dengan Digital Literacy sebagai Variabel Moderasi pada Produk Lozy Hijab di Kabupaten Tasikmalaya

Fiana Putri — 2026-06-15

This study aims to explore the influence of digital marketing and customer engagement on brand awareness, with digital literacy as a moderating variable for Lozy Hijab products in Tasikmalaya Regency. Despite the massive growth of the modest fashion industry, brands face challenges in translating social media reach into actual consumer interaction and awareness. This research employs a quantitative approach, collecting data from 100 female consumers through structured questionnaires. The data were analyzed using the SEM-PLS method via SmartPLS software. The results indicate that digital marketing, customer engagement, and digital literacy all have a positive and significant direct impact on brand awareness. Furthermore, digital literacy is proven to significantly strengthen the impact of both digital marketing and customer engagement on brand awareness. These findings categorize digital literacy as a quasi-moderator, indicating it functions as both a predictor and a moderator. This study concludes that high consumer digital proficiency is crucial for optimizing brand communication strategies. The practical implication suggests that brands should integrate digital education into their promotional content to foster more authentic brand recognition.

Integrasi Inovasi Hijau dalam Praktik Bisnis Berkelanjutan: Tinjauan Literatur Kontekstual Indonesia

Munawir Haris — 2026-06-15

This study aims to examine the integration of green innovation into green business practices in Indonesia through a literature review approach. The phenomenon of global climate change, combined with consumer pressure and increasingly strict regulations, demands that companies transform toward sustainability. Green innovation includes the renewal of products, processes, and business models that are environmentally friendly. This study synthesizes various scientific publications from 2016 to 2025, focusing on green strategies and sustainable business performance. The analysis shows that large companies tend to excel in adopting green technologies due to their resource support and market access, while SMEs demonstrate potential in community-based product innovation. Common challenges include limited access to financing, low environmental literacy, and inconsistent government policies. Nevertheless, opportunities for developing green innovation remain wide open, especially with cross-sector collaboration and sustainability-based incentives. This research provides both practical and theoretical contributions to strengthening a business transformation framework that is adaptive, innovation-based, and contextually relevant to the Indonesian setting.

Implementasi Digital Marketing Usaha AccBosku

Trias Abu Salam — 2026-06-15

This study was motivated by the increasing need for culinary MSMEs to adapt to digital technology development and changing consumer behavior, particularly the growing use of social media and online food delivery services. AccBosku, a culinary business offering crispy chicken with various dipping sauces, still relied on conventional promotion and faced limited market reach due to the absence of structured digital marketing. This study aimed to design and implement digital marketing through Instagram integrated with the GrabFood on-demand service and to analyze its impact on AccBosku’s sales effectiveness. The research used a Research and Development (R&D) method with the ADDIE model, consisting of analysis, design, development, implementation, and evaluation stages. Data were collected through observation, interviews, documentation, and sales records before and after implementation. The results show that digital marketing through Instagram visual content, scheduled posting, GrabFood integration, and Google Maps support improved product visibility, ordering accessibility, and sales performance. Sales increased from an average of 647.5 portions to 1,200 portions after implementation. Therefore, digital marketing is important for expanding promotion, improving customer access, and supporting the growth of culinary MSMEs effectively.

Pengaruh ESG Disclosure terhadap Return Saham pada Perusahaan Jakarta Islamic Index (JII) Periode 2020–2024

Azza Ibraisama Ersyada — 2026-06-15

The growing integration of sustainability considerations into investment decisions raises a fundamental empirical question: does ESG disclosure systematically translate into superior equity returns, particularly within Shariah-compliant markets? This study examines the effect of ESG Disclosure Index on stock returns among 12 companies listed in Jakarta Islamic Index (JII) during 2020–2024, yielding 60 balanced panel observations. ESG scores were constructed through content analysis of sustainability reports using a 45-item checklist based on GRI Standards 2021 and POJK 51/2017, covering environmental, social, and governance dimensions. Three control variables were added: ROA, Leverage, and Firm Size (SIZE). The Common Effect Model with HC1 Robust Standard Errors was selected based on Chow Test [F(11,44)=1.095; p=0.387], LM Test [χ²(1)=1.457; p=0.227], and Hausman Test [χ²(4)=8.040; p=0.090]. Results show a negative but statistically insignificant effect of ESG disclosure on stock return (β=−2.688; p=0.257; Adj R²=0.059), rejecting H1. None of the control variables significantly influenced returns. The non-significance reflects six structural factors: regulatory immaturity of POJK 51/2017 (effective 2019), dominance of short-term retail investors, high ESG score homogeneity within JII constituents (std=0.084), macro-economic distortions during COVID-19, long-term nature of ESG benefits, and pre-publication information internalization. These findings are consistent with evidence from other emerging Islamic markets (Atan et al., 2018; Hambali & Adhariani, 2023; Aydogmus et al., 2022).

Pengaruh Pengembangan Karir, Kompensasi, dan Beban Kerja terhadap Turnover Intention Karyawan Generasi Z di Kota Mataram

I Gusti Ayu Prianingsih — 2026-06-15

The increasingly dynamic work environment has led to higher turnover intention, particularly among Generation Z employees. This generation grew up in the digital era and possesses different characteristics compared to previous generations, such as rapid adaptation to technology, preference for work flexibility, and high expectations regarding career development, compensation, and a comfortable work environment. Generation Z employees also tend to change jobs more easily when they perceive limited career growth opportunities, inadequate rewards, and excessive workloads. These conditions encourage companies to understand the factors influencing turnover intention in order to retain potential employees. This study aims to examine the influence of career development, compensation, and workload on turnover intention among Generation Z employees in Mataram. The study employed a quantitative approach involving 100 Generation Z employees from various organizations and companies. Data were collected through questionnaires and analyzed using SPSS, including validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results indicate that career development and workload have a positive and significant effect on turnover intention, while compensation has a negative and significant effect on turnover intention. Simultaneously, the three variables significantly affect turnover intention with a coefficient of determination value of 53.3%, while the remaining percentage is influenced by other factors outside this study.

Pengaruh Disiplin Kerja dan Komitmen Organisasi terhadap Produktivitas Kerja Pegawai di Inspektorat Daerah Provinsi Sulawesi Selatan

Andi Siti Nurhaliza ZL — 2026-06-15

This study aims to analyze the influence of work discipline and organizational commitment on employee work productivity at the Regional Inspectorate of South Sulawesi Province. This research employs a quantitative approach using a proportionate stratified random sampling technique, involving 99 functional employees as respondents. Data were collected through a structured questionnaire based on a Likert scale, which measures variables related to work discipline, organizational commitment, and employee productivity. The collected data were then analyzed using multiple linear regression with the assistance of SPSS version 27 to determine the relationships and significance levels among the variables.The results of the study reveal that work discipline has a positive and significant effect on employee work productivity, indicating that higher levels of discipline contribute to improved performance outcomes. Similarly, organizational commitment also demonstrates a positive and significant influence on productivity, suggesting that employees with stronger attachment and loyalty to the organization tend to perform better. Furthermore, the simultaneous test results show that both work discipline and organizational commitment collectively have a significant impact on employee productivity. These findings highlight the importance of strengthening disciplinary practices and fostering organizational commitment to enhance overall employee performance. Therefore, organizations, particularly public sector institutions, are encouraged to implement policies and strategies that support these factors to achieve optimal productivity levels.

Green Branding and Maritime Service Marketing: How Environmental Certification Shapes Customer Loyalty and Competitive Positioning Among Global Shipping Companies

Tata Heru Prabawa — 2026-06-15

The maritime industry is under increasing pressure to integrate environmental sustainability practices into its commercial operations, reshaping the way shipping companies position themselves in global markets. This study explores the role of environmental certification systems—such as Green Award, ISO 14001, and IMO environmental compliance frameworks—as green branding tools that impact customer loyalty and competitive positioning within the global shipping industry. Utilizing a qualitative research approach, the study employs thematic analysis of in-depth interviews conducted with a diverse range of maritime industry stakeholders, including port operators, freight forwarders, shipping lines, and regulatory bodies. The findings highlight that environmental certification enhances brand credibility, fosters stronger business-to-business (B2B) customer retention, and enables competitive differentiation in increasingly eco-conscious markets. By bridging the gap between environmental compliance and commercial performance, the study makes a significant contribution to maritime marketing literature, illustrating how green branding strategies can serve as a key driver of business success in the context of the global shipping industry's sustainability-driven transformation.

Competency Gaps and Workforce Readiness in the Era of Smart Ships: HRM Strategies for Developing Seafarer Capabilities in Automated and Digital Maritime Environments

Giovanni Battista Puteri — 2026-06-15

The accelerating integration of automation, digitalization, and artificial intelligence into global shipping operations has created profound competency gaps within the maritime workforce, challenging traditional human resource management frameworks designed for conventional vessel operations. This study investigates the nature and scope of workforce readiness deficits created by smart ship technologies and examines the HRM strategies employed by global shipping companies to develop seafarer capabilities for automated and digital maritime environments. Using a qualitative research design with thematic analysis, thirty participants comprising maritime HR directors, seafarer training officers, maritime education specialists, and union representatives are interviewed across five major seafaring nations. Findings reveal critical competency gaps in digital navigation systems, remote monitoring operations, and cybersecurity awareness, alongside four strategic HRM responses encompassing competency-based training redesign, digital simulation integration, cross-functional crew development programs, and knowledge transfer systems. The study contributes to maritime HRM scholarship by providing a comprehensive framework for workforce capability development in the smart shipping era.

Operational Resilience and Business Continuity Management in Global Shipping Companies: Lessons from Supply Chain Disruptions and Environmental Regulatory Shifts

Abdul Rochman — 2026-06-15

Global shipping enterprises have confronted an unprecedented convergence of operational disruptions — pandemic-induced supply chain collapses, escalating port congestion, geopolitical trade disruptions, and accelerating environmental regulatory change — that have fundamentally exposed vulnerabilities in traditional business continuity frameworks designed for relatively predictable operational environments. This study investigates how global shipping companies develop, implement, and refine operational resilience and business continuity management (BCM) frameworks in response to multi-dimensional disruptions. Employing qualitative thematic analysis of in-depth interviews with thirty shipping industry executives, port operations managers, logistics professionals, and regulatory experts, the research identifies four resilience architecture dimensions and six critical business continuity capability domains that distinguish resilient from fragile maritime enterprises. Findings demonstrate that resilience in global shipping requires dynamic capability integration, multi-stakeholder collaboration, and adaptive regulatory management rather than static contingency planning. The study advances maritime business management scholarship by providing a theoretically grounded and empirically rich framework for operational resilience in complex maritime enterprise environments.

Strategic Ambidexterity in Maritime Enterprises: Balancing Operational Efficiency and Sustainability Innovation in the Context of IMO 2050 Decarbonization Targets

Meilinasari Nurhasanah Hutagaol — 2026-06-15

The IMO 2050 decarbonization strategy presents global shipping enterprises with a defining strategic paradox: the need to simultaneously maximize operational efficiency from existing conventional fleet assets while investing in the exploration of transformative sustainability innovations — a challenge that resonates profoundly with the strategic management concept of organizational ambidexterity. This study examines how global maritime enterprises manage the tension between exploitation of existing capabilities and exploration of new sustainability competencies in pursuit of IMO 2050 targets. Employing a qualitative research design grounded in thematic analysis, the study engages thirty senior executives and strategic management professionals from leading global shipping companies, maritime investment firms, and international regulatory organizations. Findings reveal three distinct ambidexterity configurations — structural, contextual, and temporal — and identify five organizational enabling conditions that distinguish successfully ambidextrous maritime enterprises from those caught in strategic trade-off paralysis. The study contributes to both strategic management theory and maritime management scholarship by advancing the application of ambidexterity concepts in capital-intensive, heavily regulated global industries.

Blue Economy Positioning and Corporate Strategic Alignment: How Maritime Enterprises in the Global Industry Reconfigure Business Models Toward Sustainable Ocean Industries

Rosna Yuherlina Siahaan — 2026-06-15

The Blue Economy — broadly defined as the sustainable use of ocean resources for economic growth, improved livelihoods, and ocean ecosystem health — has emerged as a transformative strategic framework reshaping how maritime enterprises conceptualize, design, and communicate their value propositions in global markets. This study investigates how global maritime enterprises strategically position themselves within the Blue Economy paradigm, examining the processes through which shipping companies, port operators, and maritime logistics organizations reconfigure their business models to align with sustainable ocean industry principles. Drawing on qualitative thematic analysis of thirty in-depth interviews with maritime C-suite executives, Blue Economy policy architects, sustainability strategists, and port development specialists, the research identifies four strategic positioning archetypes and three business model reconfiguration pathways. Findings reveal that successful Blue Economy alignment requires coherent integration of national maritime policy frameworks, stakeholder ecosystem management, and organizational capability reconfiguration — dimensions that individually insufficient Blue Economy strategies systematically neglect. The study advances maritime strategic management scholarship by providing an empirically grounded framework for Blue Economy corporate strategy in global maritime enterprises.