MANABIS: Jurnal Manajemen dan Bisnis

Maksimasi Keuntungan Produksi Kue Menggunakan Pendekatan Turunan

Zul Ammar — Wed, 25 Dec 2024 00:00:00 +0000

Based on observations at one of the cake production businesses, namely the Nora Cake Shop, the owner complained that the profits from PIA-PIA Cake production were not maximized. This research aims to analyze the maximum profit obtained by a business by applying the concept of derivatives. This research is quantitative research using the case study method. The research sample is data regarding the cake production and sales process. The research results show that maximum profit is analyzed using a derivative concept, through the steps: 1) Determine the Cost Function, Demand, Revenue, and Profit Function; 2) Determine the first derivative of the profit function; 3) Determine the critical point of the first derivative of the profit function; 4) Analyze the critical point using the second derivative. Based on the analysis results, sales will reach a maximum if PIA-PIA Cake sales are 1283 packs per month. Sales in the previous month according to the data obtained had not reached maximum results because the number of sales per month was still below the maximum sales value. Therefore, to obtain maximum profits the owner can increase production.

Analisis Aspek Pemasaran, Aspek SDM dan Aspek Lingkungan Industri Material Bangunan CV. Istana Batako Kecamatan Kandangan

Wed, 25 Dec 2024 00:00:00 +0000

This study aims to explore the feasibility of CV. Istana Batako by conducting an in-depth analysis of marketing, human resources (HR), production processes, and environmental aspects. CV. Istana Batako, specializing in building materials such as paving and bricks, has been operating since 2012 in Kandangan. In terms of marketing, this research identifies locally focused promotional strategies, strategic product distribution, and a customer base dominated by government and residential sectors. For HR, the company empowers approximately 40 local employees through a piece-rate payroll system, fostering social ties with the surrounding community. The production process combines modern machinery and manual techniques to produce high-quality products adhering to K250 standards, supported by laboratory testing. From an environmental perspective, the company demonstrates a commitment to sustainability through the use of local raw materials and responsible waste management. The findings reveal that the synergy between personal marketing, effective HR management, efficient production, and environmental awareness is key to the company’s success and competitiveness. This study recommends expanding digital marketing strategies, modernizing production tools, and enhancing environmental management systems to achieve better business sustainability.

Pengaruh Motivasi Belanja Hedonis terhadap Impulse Buying pada Generasi Z di Sleman

Ahmad Sufyan, Anggita Cahya Dewanti , Lara Lorenza — Wed, 25 Dec 2024 00:00:00 +0000

This study aims to analyze the extent to which hedonic shopping motivation influences impulse buying behavior among Generation Z, particularly in Sleman Regency. Hedonic shopping motivation is viewed as a drive to shop fueled by emotions of pleasure and the desire to alleviate boredom or relieve feelings of anxiety. The research method employed is a survey with a quantitative approach, where data were collected through questionnaires distributed to 100 Generation Z respondents who shop in the Sleman area. The regression analysis results indicate that hedonic shopping motivation has a significant influence on impulse buying behavior, with a significance value of 0.000, which is smaller than 0.05, and a t-value of 11.252. This suggests that the higher the hedonic shopping motivation, the more likely the tendency to engage in impulse buying. Based on the research findings, it can be concluded that strategies involving awareness of the influence of hedonic shopping motivation are essential in helping Generation Z make wiser shopping decisions and better manage impulse buying behavior.

Analisis Social Media Marketing melalui Instagram: Studi Kasus pada Salah Satu Brand Fashion Wanita Lokal

Wed, 25 Dec 2024 00:00:00 +0000

The purpose of the study is to analyse the social media marketing strategy through Instagram for the Brand X brand. The research uses a qualitative approach with descriptive techniques, and data is obtained through semi-structured interviews, direct observation, and literature study. The data was analysed inductively to understand the pattern of marketing strategies applied. The results show that Brand X successfully integrates the five dimensions of Social Media Marketing. The Entertainment dimension is realised through the presentation of interesting and informative content, while Interaction is done by utilising interactive features such as polls, Q&A, and comments to increase audience engagement. The Trendiness dimension is seen from the adaptation of current trends in content visualisation, while Customisation is applied by customising content based on followers' preferences. Finally, the Word of Mouth dimension is encouraged through strategies that motivate audiences to share positive reviews. This strategy is effective in increasing visibility, customer loyalty, and brand relationships with consumers. The research recommends using social media analytics to monitor performance and strengthen future marketing strategies.

Perancangan Sistem Pengelolaan Untuk Optimalisasi Stok dan Penjualan Barang di Toko Bahan Bangunan Berkah Balikpapan

Putri Setyaning Astuti, Prasis Damai Nursyam Hamijaya — Wed, 25 Dec 2024 00:00:00 +0000

Every business unit has or is currently facing challenges in managing their business, including the Berkah Balikpapan Building Materials Store which is currently facing business problems in managing stock and selling goods. Systems that have not been integrated cause inaccurate data, excess inventory, and decreased customer satisfaction, so risk management solutions are needed to optimize store performance. So this research aims to analyze and optimize the stock management system and sales of goods at the Berkah Balikpapan Building Materials Store using a risk management approach. The method used in this research is direct observation and interviews. Risk analysis is carried out through the use of problem trees to identify three main risk categories, namely operational risk, policy risk and financial risk. The results of the assessment show that policy risk has the highest risk level with a score of 12, which is included in the medium category. Implementing an integrated management system has a positive impact on store performance, including increasing stock data accuracy, reducing excess inventory, and increasing customer satisfaction. Recommendations for handling risks include implementing double verification, regular audits, using automatic monitoring technology, regular training for teams, and preparing detailed contingency plans to reduce the risk level to the low category.