Ghaisani Farahiyah, Lady Yusticia Oceanie, & Miftahul Nurul Janah. (2025). Lifestyle Commodification: A Netnographic Analysis of the Digital Matcha Subculture on Instagram and TikTok. MUKASI: Jurnal Ilmu Komunikasi, 4(4), 1453–1467. https://doi.org/10.54259/mukasi.v4i4.5501