GHAISANI FARAHIYAH; LADY YUSTICIA OCEANIE; MIFTAHUL NURUL JANAH. Lifestyle Commodification: A Netnographic Analysis of the Digital Matcha Subculture on Instagram and TikTok. MUKASI: Jurnal Ilmu Komunikasi, [S. l.], v. 4, n. 4, p. 1453–1467, 2025. DOI: 10.54259/mukasi.v4i4.5501. Disponível em: https://journal.yp3a.org/index.php/mukasi/article/view/5501. Acesso em: 19 aug. 2026.