VERONIKA ITA KARINA TARIGAN; CHRISTINA, Christina; CAROLINE FRANSISKA; MARIA MAGDALENA NAOMI UTAMI; AYOEDIA GITA CITRAYOMIE. Interactive Marketing Strategies in Sustainable Fashion- An Analysis of Fabric Recycling and Upcycling Practices. MUKASI: Jurnal Ilmu Komunikasi, [S. l.], v. 5, n. 2, p. 966–980, 2026. DOI: 10.54259/mukasi.v5i2.7348. Disponível em: https://journal.yp3a.org/index.php/mukasi/article/view/7348. Acesso em: 11 oct. 2026.