MUKASI: Jurnal Ilmu Komunikasi

Viralitas Surat Al-Fatihah Dewa 19: Negosiasi Makna Agama di Media Sosial

2025-04-10T06:52:46+00:00

The virality of the video of Dewa 19 performing surah Al-Fatihah in a music concert has become a widespread discussion on social media, raising debates between artistic expression and the boundaries of religious sacredness. This research aims to understand how religious symbols are represented and reinterpreted in the digital popular culture space. A qualitative approach was used with netnographic methods and framing analysis of social media content responding to the video. Data was collected from comments on platforms such as YouTube, TikTok, Instagram, and Twitter, then analyzed to identify patterns of public interpretation. The results show that the video became a space of negotiation between religious expression, commodification of religious symbols, and shifting religious authority in the digital era. The emergence of polarized opinions reflects new dynamics in the relationship between religion and popular culture. The findings show that social media not only reproduces religious meanings, but also becomes a discursive arena where religious authority is challenged and negotiated. This research contributes to the study of religious communication and digital media in the contemporary era.

Hasrat dalam Iklan Permen Mentos ‘Say Freeze’ Menggunakan Pendekatan Semiotika Indeks, Ikon, dan Simbol

2025-04-16T08:02:24+00:00

This study analyzes how visual signifiers in the Mentos Cool Gel “Say Freeze” advertisement construct and evoke consumer desire. The objective is to provide an understanding of how visual elements in advertising are strategically constructed to create seductive associations of meaning, which ultimately fail to offer full satisfaction. This research employs a qualitative descriptive method using Charles Sanders Peirce’s semiotic theory—particularly the categories of index, icon, and symbol—and Jacques Lacan’s theory of desire, supported by a literature review. The findings indicate that the Mentos “Say Freeze” advertisement employs a variety of visual elements to generate a chilling sensation that stimulates consumer desire, rather than simply promoting a candy product. These elements evoke fantasies of unattainable pleasure through the use of novelty and idealized identity images aligned with social norms. The advertisement also utilizes cross-sensory perception by replacing the sense of taste with visual cues. Critically, the ad manipulates desire, exploits psychological lack, and reinforces consumerist ideology by sacrificing individual authenticity and autonomy for capitalist gain. Therefore, this study emphasizes the need for ethical reflection on advertising practices.

Analisis Stimulus Respons Member Xkwavers Madura terhadap Iklan Brand Pro Israel

2025-05-02T15:04:21+00:00

The escalating conflict between Palestine and Israel since October 2023 has drawn global attention, including in Indonesia. This conflict has not only caused polarization among nations but has also triggered boycott movements against brands perceived as pro-Israel. One significant impact of this phenomenon is the shift in consumer attitudes, particularly within communities of Korean Wave enthusiasts, such as Xkwavers Madura. The research problem in this study is how members of Xkwavers Madura respond to advertisements from brands that are associated with being pro-Israel. This study aims to analyze the response of the Xkwavers Madura community toward advertisements from pro-Israel brands that collaborate with K-Pop idols, using a descriptive qualitative approach and the Stimulus-Response (S-R) theory. Data were collected through interviews and observations of the community’s social media activities from June to September 2024. The findings indicate a range of responses within the community, from apathy to active participation in boycott and blockout movements against brands and celebrities perceived as supporting Israel.

Representation of Cultural Values in Digital Content Through a Grounded Theory Approach to Cultural Creators on Tiktok

2025-04-27T04:50:47+00:00

This study aims to analyze how cultural values are represented and perceived in digital media content, particularly on the TikTok platform. Employing a qualitative grounded theory approach, the research involved nine observations of content creators who share representations of both local and transnational cultures. The data analysis process was conducted in stages using open coding, axial coding, and selective coding, facilitated by NVivo 15 software to support coding, conceptual relationships, and data visualization. The findings reveal that “Educational and Reflective Impact” emerged as the core category representing the main outcome of digital cultural content. This impact arises from the complex interaction of several supporting categories: Cultural Representation, Cultural Values and Tolerance, Presentation Strategies and Appeal, Audience Participation and Response, Consistency and Cultural Commitment, and Digital Communication Ethics. These findings suggest that digital cultural content serves not only as entertainment but also as a medium for social education and cultural reflection, especially when presented authentically, engagingly, and ethically. This study contributes to the field of digital cultural literacy and offers a systematic approach to understanding how culture is communicated, interpreted, and reimagined by global audiences through social media.

The Influence of Halal Seasoning Issues on Consumer Awareness and Purchase Interest: A Study of the Royco Brand in Cipedak and Cinere Districts

2025-04-27T12:52:43+00:00

Royco is one of the popular seasoning brands in Indonesia. However, increasing consumer awareness regarding halal issues has raised concerns about the product's halal status. Given that Royco seasoning is widely used in daily cooking, ensuring its halalness becomes critical. This study aims to examine the influence of halal issues on consumer awareness and purchase interest toward Royco products in the Cipedak and Cinere Districts. A quantitative explanatory research method was employed using an online survey distributed through Google Forms, and the data were analyzed with the SEM-PLS technique using SmartPLS 3.2.9 software. The findings show that the halal issue has a significant direct effect on purchase interest (22.3%) and an indirect effect through consumer awareness (17.3%). Furthermore, the halal issue strongly influences consumer awareness (50.2%), which subsequently contributes to an increase in purchase interest (34.6%). These results highlight that clarifying and disseminating information about the halal status of products not only directly boosts consumer purchase interest but also enhances consumer awareness, which in turn strengthens purchase interest. The study implies that companies must prioritize transparent halal certification communication to maintain and increase market trust and purchasing behavior.

Analisis Self-Presenting pada Anggota Komunitas Anime Lovers Kebumen

2025-05-03T07:13:19+00:00

This study aims to analyze the self-presentation of members of the Anime Lovers Kebumen community in the social environment. This study uses a qualitative descriptive method, determining informants using purposive sampling techniques. In its data collection, this study used primary data obtained through in-depth interviews and participatory observations with community members, and secondary data obtained from additional informants and other external sources. The data validity technique in this study uses source triangulation. Based on the social community's view of the stigma of wibu, especially members of the ALK community still tend to be negative in almost all aspects, such as appearance and personality that are seen as strange. This makes members of the ALK community choose to close themselves or as much as possible present themselves as normal people in the social environment, so they use the ALK community as a forum to present themselves as a wibu. When ALK members are in a front stage position or in a social environment, they present themselves as their profession without showing their authority to conform to the norms that apply in the social environment.

Instagram sebagai Arena Wacana Empati: Analisis Wacana Kritis terhadap Respons Publik atas Kesaksian Korban Film Bid’ah pada Akun @ctd.insider

2025-05-03T07:09:26+00:00

The rapid development of social media has fundamentally transformed the landscape of social communication, particularly in addressing sensitive issues such as sexual abuse. This study aims to analyze the discourse of empathy that emerged toward victims of sexual abuse at an Islamic boarding school, which went viral through the Instagram account @ctd.insider. This research applies Norman Fairclough’s Critical Discourse Analysis (CDA) framework, focusing on three dimensions: textual analysis, discursive practice, and socio-cultural practice. Data were collected through documentation techniques involving captions, comments, hashtags, and netizen visual reactions to the content posted on April 23, 2025. The results reveal that the use of emotive diction, narrative sentence structures, metaphorical language, and intertextuality with the film Bid’ah played a significant role in constructing the meaning of empathy in the digital space. The public did not merely consume information passively but actively participated in shaping digital solidarity through comments, content dissemination, and emotional expression. This empathy discourse also highlights resistance against traditional religious and gender-based power structures within the pesantren. On the social practice level, public responses via social media contribute to changing societal perspectives on religious authority, gender equality, and victim protection. This study contributes to the growing body of literature on digital empathy and underscores the importance of social media as an arena for producing new social meanings. The findings reinforce the argument that digital media can function as a tool for resisting structural injustice by promoting solidarity discourses and supporting victims' rights.

Framing Espos.id dan Kompas.com dalam Pemberitaan Pemilihan Calon Gubernur Jawa Tengah Tahun 2024

2025-05-07T05:46:55+00:00

This article aims to analyze the news framing of the gubernatorial and vice-gubernatorial candidate pair for Central Java, Ahmad Luthfi–Taj Yasin, in the 2024 gubernatorial election as reported by Espos.id and Kompas.com. Using a framing analysis approach based on Robert N. Entman's model, the study finds that Espos.id tends to highlight the Ahmad Luthfi–Taj Yasin pair more prominently through more intensive coverage, the use of positive diction such as “ready to win” and “the right figure to lead Central Java,” and narratives involving national figures as a form of legitimacy. Espos.id's framing presents the pair as a symbol of the continuity of national power and regional stability. In contrast, Kompas.com presents more neutral reporting by proportionally covering both candidate pairs, emphasizing issues of state official neutrality, electability dynamics, and maintaining a focus on democratic principles and political ethics.
Thus, the study concludes that Espos.id tends to construct a framing that favors Ahmad Luthfi–Taj Yasin, while Kompas.com maintains balanced information in line with the principles of objective journalism.

Analisis SNA dalam Interaksi Netizen pada Iklan “Oke Gas Prabowo Gibran Paling Pas”

2025-04-10T07:05:26+00:00

This study analyzes netizen interactions using Social Network Analysis (SNA) in the comment section of the political advertisement “Oke Gas Prabowo Gibran Paling Pas” on Richard Jersey’s YouTube channel. This study aims to understand how communication structures are formed in digital networks and identify key actors who play a role in spreading political opinions. The approach used is quantitative with a positivist paradigm and descriptive-exploratory analysis techniques. The analyzed data includes nodes (actors), edges (relationships between actors), and network metrics such as diameter, density, reciprocity, centralization, and modularity. The results show that netizen interactions form a complex communication network with a high level of connectivity. Key actors are identified through degree centrality and betweenness centrality, indicating their significant role in information distribution. Additionally, dominant groups function as interaction hubs, while bridging actors facilitate information dissemination between communities. These findings suggest that political communication on social media is influenced not only by the advertisement content itself but also by the network structure surrounding it. Thus, this study contributes to the understanding of how public opinion is formed and spread in digital spaces and its implications for political campaign strategies in the era of social media.

Analisis Wacana Kritis terhadap Tagline “Indonesia Gelap” dalam Berita Detik.com

2025-04-16T08:12:51+00:00

This study employs Critical Discourse Analysis (CDA) based on Theo van Leeuwen's model to examine the representation of social actors in Detik.com's news article titled "Muzani soal Demo 'Indonesia Gelap': Yang Prabowo Lakukan Timbulkan Kekagetan". The research focuses on the discursive strategies of exclusion (omission of actors) and inclusion (foregrounding of actors) to reveal how media framing shapes public perception of political events. Using a qualitative descriptive method, the analysis highlights three key findings: (1) The exclusion of demonstrators' voices and contextual background marginalizes their agency, reducing the event to a mere "surprise" narrative; (2) The dominant inclusion of Muzani's perspective positions him as an authoritative narrator, reinforcing a top-down interpretation of the protest; and (3) The portrayal of society as passive reactors (e.g., "kaget") rather than active participants reflects a power imbalance in media representation. The study underscores how Detik.com's linguistic choices—such as sensationalist diction ("kekagetan") and selective sourcing—construct a crisis-oriented discourse that aligns with elite political interests. These findings align with van Leeuwen's theory that media discourse reproduces social inequalities by privileging certain actors while silencing others. The research contributes to media literacy advocacy by revealing the ideological implications of news framing and calls for critical public engagement with online journalism.

Analisis Framing Pemberitaan Kematian Presiden Iran di Aljazeera.net dan Alarabiya.net

2025-05-16T04:50:15+00:00

This study examines to analyze the framing of news coverage regarding the death of Iranian President Ebrahim Raisi in two Middle Eastern online media outlets: Alarabiya.net and Aljazeera.net, using Robert N. Entman's framing model. Specifically, the study explores how each media outlet frames Raisi's death through four framing elements: problem definition, causal interpretation, moral evaluation, and treatment recommendation. The research employs a descriptive-qualitative method with a literature review and documentation technique, focusing on selected news articles published between May 19–21, 2024. Data were analyzed using Entman’s framing approach and tabulated based on original Arabic terms found in each media's narrative. The results show that Alarabiya.net frames Raisi's death as a consequence of systemic failure, associating Raisi with repression and human rights violations. In contrast, Aljazeera.net presents the event as a national tragedy, portraying Raisi as a martyr and a symbol of Islamic resistance. Both media demonstrate highly ideological narrative constructions, reflecting the geopolitical interests of their respective countries. This study confirms that media are not merely conveyors of information, but ideological actors that shape public perception through selective language, visuals, and fact presentation.

Pengelolaan Akun Instagram @Surabayasparkling sebagai Media Komunikasi Pariwisata di Surabaya

2025-05-16T04:53:19+00:00

Tourism is identified with visits to interesting locations for vacation, recreation, and business purposes. Through tourism, visitors gain experiences involving various activities such as nature tourism, visiting historical sites, or enjoying entertainment. Instagram, as a social media platform, offers an efficient way to assist tourists in finding vacation spots. Instagram has features that support and simplify users’ tourism communication activities. This study analyzes the management of the Instagram account @surabayasparkling as a tourism communication medium for the city of Surabaya. The purpose of this research is to analyze the effectiveness of managing the @surabayasparkling Instagram account as a tourism communication tool in increasing the attractiveness and promotion of Surabaya’s tourism. The methodology includes content analysis, interviews with account managers and the Surabaya tourism office, surveys of tour guides who follow the account, and documentation. This study uses a descriptive qualitative approach, with data validity ensured through source triangulation. The results show that the @surabayasparkling Instagram account uses an interesting and informative content strategy, leveraging Instagram features such as photo posts, short videos, and stories to boost tourist interest in visiting Surabaya’s destinations. Instagram @surabayasparkling plays a significant role as an effective tourism communication medium in introducing and promoting Surabaya tourism. Proper content management and active interaction with followers are key factors in successfully increasing tourist attraction through social media.

Analisis Framing Pemberitaan Afif Maulana di Instagram Narasinewsroom

2025-05-20T05:49:04+00:00

This study examines the framing strategies employed by the Instagram account @Narasinewsroom in reporting the case of Afif Maulana, a 13 year old boy who allegedly died due to police violence in Padang, Indonesia. Using Robert N. Entman’s framing theory, the research investigates how visual and textual elements on social media define problems, diagnose causes, construct moral judgments, and propose solutions. Adopting a qualitative descriptive approach, the study analyzes five Instagram posts published between July and December 2024 using content analysis methods. The findings indicate that @Narasinewsroom consistently adopts an empathetic tone towards the victim, challenges the credibility of official police narratives, and fosters public solidarity through affective visuals and symbolic rhetoric. These framing practices reflect a deliberate effort to shape public perception, amplify counter narratives, and advocate for justice. Rather than maintaining neutrality, the account positions itself as a critical actor within the digital media landscape, highlighting state violence and systemic injustice. The study concludes that Instagram, as a visually driven platform, serves not only as a space for news dissemination but also as a site of discursive resistance, enabling alternative journalism to thrive in the digital era. This research contributes to the broader understanding of digital activism, framing, and the democratization of public discourse in Southeast Asia.

Pengaruh Komunikasi Organisasi Pimpinan terhadap Kinerja Karyawan pada Mutia Catering Medan

2025-05-16T08:06:42+00:00

This study aims to examine the influence of managerial organizational communication on employee performance at Mutia Catering Medan. Organizational communication is one of the key factors in improving employee work effectiveness, particularly through vertical and horizontal communication between leaders and subordinates. Communication plays a crucial role in the operation of an organization and ensures that organizational tasks run smoothly. This research employs a quantitative approach with a descriptive research design. Data collection was conducted by distributing questionnaires to 10 employees selected through purposive sampling. The research instruments were tested for validity using the t-test at a 5% significance level, and all items related to the variables of managerial organizational communication (X) and employee performance (Y) were found to be valid. The results of this study show that managerial organizational communication—encompassing openness, empathy, support, a positive attitude, and equality—has a positive relationship with good employee performance. This study indicates that effective communication from leadership plays an important role in fostering a productive and collaborative work environment at Mutia Catering Medan.

Studi Ekonomi Media di CNN Indonesia TV: Eksistensi Pasar dan Strategi Pemasaran dalam Perspektif Ekonomi Media

2025-04-30T13:02:49+00:00

This research discusses the dynamics of the media market in Indonesia with a focus on the case study of CNN Indonesia TV. The purpose of this research is to analyze the existence of the media market in Indonesia using a case study of CNN Indonesia TV. The purpose of this research is to analyze the existence of the media market in Indonesia using a case study of CNN Indonesia TV, as well as to understand how the media operates in an oligopolistic market structure, implements business strategies, and adapts to technological disruption through a media political economy theory approach. Using Robert G. Picard's media economy theory, this research examines how CNN Indonesia TV operates in an oligopolistic media market structure, implements its business strategy, and adapts to technological disruption. This research uses a descriptive qualitative approach with a case study method. The results show that CNN Indonesia TV maintains its existence through the utilization of global brand power, convergence to digital platforms, and innovative content strategies. These strategies enable CNN Indonesia TV to reach a wider audience and maintain commercial sustainability. This research contributes to the discourse of media economics and provides insights for media practitioners, policy makers, and researchers regarding the challenges and opportunities of the media industry in Indonesia.

Analisis Stimulus Respons Video Kekerasan Seksual pada Youtube Akeloy Production terhadap Mahasiswa KPI IAIN Madura

2025-05-16T07:30:20+00:00

This study analyzes how the stimulus in the short video “Guru Tugas 2” broadcast by the Youtube channel Akeloy Production, triggers responses from KPI (Islamic Communication and Broadcasting) students at IAIN Madura, particularly in the context of a case especially in the context of the case of sexual violence by the duty teacher against his students. The purpose of this research is to understand how people respond to the stimulus of sexual violence in digital media. The method used is qualitative research with a descriptive approach, relying on primary data from the video and students responses, as well as secondary data from related literature. The results showed that the video elicited a variety of reactions, including outrage, condemnation, and calls to remove the content, arguing that its representation could damage the image of pesantren and the profession of task teachers. The conclusion of this study emphasizes the importance of ethical considerations in the production of digital content, especially in raising sensitive issues such as sexual violence, to avoid negative impacts on certain groups and broader social perceptions.

Analisa Komunikasi Persuasif Guru Menangani Siswa dengan Perilaku Menyimpang di SMK Karya

2025-05-16T07:36:40+00:00

Based on data from the Counseling Guidance teacher at the Karya Education Foundation Vocational High School (SMK) in the odd semester of the 2023/2024 academic year, there were 25 cases of student deviant behavior, which included bullying, violation of discipline, tardiness, and physical violence, this number shows an increase of 25% compared to the previous semester. Teachers as educators have an important role in guiding students towards more positive behavior. This study aims to analyze the role of persuasive communication teachers carry in dealing with students with deviant behavior at SMK Yayasan Pendidikan Karya. This research uses a qualitative approach with data collection techniques in the form of in-depth interviews with Counseling Guidance (BK) teachers, homeroom teachers, and several students, observation of interactions inside and outside the classroom, and documentation analysis in the form of student evaluation records. The results showed that persuasive communication of counseling guidance teachers, and homeroom teachers, which was carried out through an empathic approach, the use of polite language, as well as providing motivation and advice, was able to have a positive impact on changes in student behavior. A personal approach carried out consistently and tailored to the character of each student has proven to be more effective in building constructive relationships between teachers and students.

Relasi Parasosial sebagai Strategi Komunikasi Pemasaran dalam Live Commerce TikTok di Indonesia

2025-05-21T08:14:42+00:00

TikTok Live phenomenon in Indonesia has created a new form of interaction between sellers and audiences through hosts who blend entertainment and real-time product promotion. This study examines the marketing communication strategies employed by “Mas Farhan Batik,” a prominent TikTok Live host known for selling batik products while cultivating strong emotional bonds with his viewers. Using a qualitative case study approach and content analysis, this research investigates how parasocial elements are constructed and strategically leveraged to foster consumer engagement and trust in a live commerce context. Findings reveal that personalized, narrative-driven, and consistent communication enhances psychological proximity between host and audience. Specifically, elements such as the illusion of intimacy, emotional involvement, pseudo-interaction, and perceived authenticity act as key mechanisms for building a sense of belonging and driving impulse buying behavior. The study also highlights the role of everyday influencers in replacing celebrity endorsements, offering a more authentic and affective communication channel that resonates deeply with target consumers. These insights contribute to the theoretical development of parasocial interaction in interactive digital marketing and suggest that emotionally resonant communication strategies can significantly enhance brand loyalty and sales conversion in the emerging ecosystem of Indonesian live commerce.

Strategi Kampanye Zakat pada Akun Instagram @Dompetdhuafaorg

2025-05-16T04:58:22+00:00

The zakat campaign strategy implemented by the Instagram account @dompetdhuafaorg shows the effective use of social media as a means of disaster education and dissemination of philanthropic information to the public. Dompet Dhuafa utilizes the power of visual content such as images and videos in various post formats to convey information that raises awareness, especially to the upper class, so that they are encouraged to pay zakat and give alms. Through an emotional visual and narrative approach, this institution builds an emotional connection with followers, thereby increasing engagement and empathy for the conditions of people in need. In addition to conveying an invitation to donate through zakat, infak, and sedekah, this account is also a means of disaster mitigation education that can be widely accessed anytime and anywhere. This expands Dompet Dhuafa's role as a philanthropic institution that not only distributes funds, but also builds public awareness and preparedness for disasters. This strategy has proven successful in increasing public trust in Dompet Dhuafa, strengthening the institution's image as a professional and transparent entity. Thus, Instagram is not only a communication medium, but also transforms into an effective educational and fundraising platform. This digital campaign is a real example of how the use of social media can significantly expand the reach and social impact of philanthropic institutions in today's digital era.

Manajemen Produksi Channel Youtube LDII TV dalam Penguatan Dakwah Digital

2025-05-21T07:58:56+00:00

LDII TV is a Youtube Channel managed by the Indonesian Islamic Propagation Institute (LDII). In the increasingly advanced development of technology, preaching is carried out digitally through a digital platform, namely Youtube. This study aims to understand the media production management used by LDII TV, explain the programs, obstacles, and opportunities and hopes in LDII TV's digital preaching. This study uses a qualitative approach with a case study research method. The method in this study was collected through interviews with LDII TV policy makers and LDII congregations, as well as observations on the LDII TV Youtube Channel account. Additional data was obtained from books, documents, journal articles, and other sources. The results of this study indicate that LDII TV's production management uses the POAC theory (Planning, Organizing, Actuating, and Controlling) proposed by George R. Terry. In addition, this study also found obstacles and solutions in every production process that runs such as technical errors and lack of Human Resources (HR), as well as opportunities and hopes in improving content and HR for the existence of LDII TV in strengthening digital preaching.

Strategi Pemanfaatan Media Instagram sebagai Media Promosi Kuliner pada Akun @Kepdan_Kopi

2025-05-21T08:05:26+00:00

This study aims to examine the strategy of utilizing Instagram media as a culinary promotion medium on the @Kepdan_Kopi account. The background of this study is based on the rapid development of social media as a digital marketing tool, especially Instagram which has great potential in expanding the reach of culinary product promotion. This study aims to understand how the @Kepdan_Kopi account uses Instagram to increase its appeal and interaction with consumers. The method used is descriptive qualitative with data collection techniques through observation of @Kepdan_Kopi Instagram content, interviews with account managers, and documentation of promotional activities. Data analysis was carried out inductively by examining content patterns, communication strategies, and audience responses to describe in detail the promotional practices carried out. The results of the study show that the @Kepdan_Kopi account utilizes Instagram features such as stories, reels, and feeds creatively to build brand awareness and engagement. The strategies implemented include presenting attractive visuals, using persuasive captions, and actively interacting with followers to increase customer loyalty. This approach is effective in attracting attention and strengthening the image of the culinary product being promoted. In conclusion, Instagram is a strategic promotional media for culinary businesses such as @Kepdan_Kopi by utilizing digital features optimally. This study provides important insights for culinary business actors in developing adaptive and innovative digital marketing strategies.

Resepsi Video ‘Manisan Belimbing Wuluh Disulap Jadi Kurma' di YouTube 'Dish is Gan'

2025-05-21T08:19:27+00:00

Culinary content using local ingredients has gained popularity on digital platforms, reshaping how audiences respond to culinary innovations using local ingredients. This study aims to share how viewers perceive the cooking video "Manisan Belimbing Wuluh Disulap Jadi Kurma" on the YouTube channel 'Dish is Gan'. Using a qualitative approach with a constructivist paradigm, this study focuses on audiences regarding their social meanings through interactions on digital media, especially YouTube. Analysis of the reception approach with Stuart Hall's coding/decoding theory is used to explore the meanings that shape viewers and their interactions with the content. The method used is an analysis of comments, likes, shares, and video views over a year. The results show that most viewers accept culinary innovations based on starfruit, displaying a dominant position in their reception. Attractive visuals and creative narratives strengthen audience engagement, reflected in increased performance and customer loyalty. However, some viewers are in an oppositional position, especially those unfamiliar with local ingredients. In conclusion, this video successfully builds audience engagement and promotes local culture through digital media, providing insights for content creators to utilize local ingredients to increase audience engagement.

Peran Jurnalistik dan Kehumasan Digital Akun Youtube Agak Laen dalam Meningkatkan Antusiasme Penonton

2025-05-21T08:23:34+00:00

This article explores the role of digital journalism through public relations strategies in increasing audience enthusiasm for the film Agak Laen via the Agak Laen Official YouTube channel. The urgency of this study lies in the importance of understanding how digital communication and public relations approaches can shape emotional engagement, expand promotional reach, and build audience communities in the era of social media. This research employs a qualitative method using a case study approach. Data were collected through in-depth interviews with eight informants, participatory observation, and digital content documentation. The findings reveal that promotional content such as behind-the-scenes footage, podcasts, use of local dialects, and actor involvement foster emotional closeness and audience participation. The discussion is grounded in the Diffusion of Innovations theory and Viral Marketing, showing that authentic and emotional digital strategies accelerate film adoption and trigger viral effects through social interaction. The YouTube channel serves not only as a promotional medium but also as a participatory communication agent that shapes positive perceptions and loyalty toward the film. In conclusion, the synergy of local narratives, consistent content, and digital interactivity forms a new, effective promotional model in Indonesia's digital film industry, serving as a strategic reference for contemporary film communication management.

Memetakan Lanskap Akademik tentang Fake News di Indonesia: Kajian Bibliometrik

2025-05-21T09:39:44+00:00

This bibliometric study aims to chart trends, thematic foci, and collaboration networks of fake-news research in Indonesia, to uncover methodological and regulatory gaps hindering hoax mitigation, and to formulate evidence-based policy agendas. Data were harvested from Lens.org on 9 May 2025 using the query “fake news” AND “Indonesia”. The initial 846 records were screened for document type and duplicates, yielding 753 publications. Performance indicators (h-index, citations, open-access status) and science-mapping techniques (co-word, co-authorship, temporal overlays) were applied via Lens.org analytic tools. Findings reveal three publication waves—a formative period (2008-2014), an electoral surge (2015-2019), and a pandemic spike (2020-2024). The corpus reports an h-index of 42, roughly 7 500 citations, and 71 % open-access availability. Political misinformation and health-related disinformation dominate the discourse, while methodological evolution from bag-of-words classifiers to transformer architectures is still constrained by small, single-modal datasets, limiting cross-domain accuracy. Collaboration networks are led by Universitas Indonesia, Universitas Gadjah Mada, and BINUS University, with international co-authorship accounting for only 14 % of outputs. Persistently low digital literacy and overly broad anti-hoax regulations generate a journalistic chilling effect. Strategic recommendations include creating a CC-BY multimodal national corpus of at least 100 000 annotated items, deploying real-time AI moderation through the KominfoAId initiative, implementing sustained train-the-trainer literacy programmes for teachers, enacting a rights-based Digital Rights Bill, and conducting annual longitudinal surveys across 34 provinces to track the societal impact of hoaxes.

Mindfulness pada Komunikasi Antarbudaya: Komunikasi Komunitas Virtual pada Akun Instagram @merawatpapua dalam Merespons Stereotip

2025-06-01T09:21:23+00:00

Intercultural communication on social media opens up opportunities to understand other cultural groups. Currently, communications of virtual community in digital public spaces are widely carried out for various purposes, one of which is to explore information and build relationships. Sometimes stereotypes arise in relationships and disrupt the communication process. The purpose of this study is to explore how the mindfulness on intercultural communication of a virtual community responds to stereotypes about Papuans in the uploads of the @merawatpapua account. This study uses a qualitative approach using virtual ethnography methods. Data collection was carried out by engaging in active discussions and observations on the @merawatpapua account. Data analysis used the Mindfulness concept initiated by Ellen Langer. The results of the study show that the virtual community in the @merawatpapua account has the characteristics of mindfulness in responding to stereotypes about Papua. The stages carried out are by creating new categories of information, being open to new information, and being aware of the many differences in perspective

Moderasi Beragama dalam Komunikasi Lintas Kultural di Pancur Batu

2025-05-23T08:24:59+00:00

This study explores the practice of religious moderation within the dynamics of intercultural communication in Pancur Batu District, Deli Serdang Regency, North Sumatra a region known for its ethnic, religious, and cultural diversity. Employing a qualitative ethnographic approach, the research highlights how intercultural communication becomes a crucial instrument in sustaining social harmony amidst pluralism. The findings reveal that values of religious moderation such as respect for diversity, non violence, and recognition of local cultural wisdom are embedded through various socializing agents, including religious leaders, educational institutions, family structures, and traditional customs. Invisible cultural elements, such as empathy, tolerance, and mutual respect, serve as the foundation for daily social interactions. The study also underscores the vital role of the Interfaith Harmony Forum (FKUB) in facilitating dialogue and promoting peaceful coexistence among religious communities. Additionally, the strategic use of social media has expanded the dissemination of messages advocating tolerance and unity. These collaborative efforts contribute to a social environment where differences are not merely tolerated but embraced as a source of collective strength. In conclusion, the experience of Pancur Batu offers a valuable model for managing religious and cultural diversity, which can be adapted by other multiethnic and multireligious communities across Indonesia.

Strategi Komunikasi Digital Virtual Assistant Course dalam Meningkatkan Kesiapan Kerja di Era Digital

2025-06-07T09:21:43+00:00

The rise of remote work in the digital era has positioned Virtual Assistant (VA) roles as attractive alternatives for individuals seeking global employment opportunities without the need to migrate. This study explores how digital communication strategies used in VA training courses influence participants' job readiness. The research applies McQuail’s five media functions: Information, Correlation, Continuity, Entertainment, and Mobilization as the framework for analyzing communication strategy. Job readiness is examined through the Employability Theory, focusing on three dimensions: Career Identity, Personal Adaptability, and Social and Human Capital. A quantitative descriptive method was employed by distributing online questionnaires to participants of a Virtual Assistant course. The findings show that media-based communication strategies contribute significantly to learners' readiness to work in digital environments. These strategies enhance engagement, improve message clarity, and increase the relevance of learning materials. The results suggest that well-structured digital communication within VA courses plays an important role in building participants’ employability and global competitiveness. This study provides practical insights for online training providers to strengthen communication practices that support workforce development in a technology-driven world.

Penggambaran Sikap Semangat Juang dalam Iklan Rexona Run #LanjutTerusStoryByRexona di Youtube Rexona Indonesia

2025-06-10T03:37:05+00:00

This study explores how the Rexona Run #LanjutTerusStoryByRexona advertisement on YouTube represents the spirit of perseverance. A qualitative approach is employed, using Roland Barthes’ semiotic method to analyze visual symbols and narrative elements. The research focuses on five inspirational scenes portraying individuals from diverse backgrounds: an elderly man who regains motivation after losing his wife, a housewife pursuing her dream of running amid family responsibilities, a boy striving to become a runner with his father's support, and a woman with physical limitations who overcomes doubt thanks to her supportive friends. The fifth scene unites these characters as they cross the finish line together, symbolizing the power of persistence and collective strength. The analysis reveals that the advertisement conveys its core message through sports movements, emotional expressions, and touching personal stories. The study also applies the Elaboration Likelihood Model (ELM), specifically the peripheral route, to explain how emotionally charged messages can influence viewers—especially when they are not in a rational or focused state. The ad goes beyond its marketing purpose, serving as a motivational medium that reinforces societal values around resilience and determination in the face of hardship. It emphasizes the importance of inner strength, external support, and the ability to find hope despite limitations. However, the research is limited by its scope, which focuses solely on content analysis and brief interviews without assessing the long-term impact of the advertisement’s message on audience attitudes or behavior.

Strategi Komunikasi Badan Pendapatan Daerah Upaya Meningkatkan Kesadaran dan Kepatuhan Wajib Pajak Restoran (Studi kasus pada kantor BAPENDA Lampung Utara)

2025-06-10T03:00:44+00:00

This study examines the communication strategies implemented by the Regional Revenue Agency in increasing awareness and compliance of restaurant taxpayers in North Lampung Regency. This study uses a qualitative descriptive method, with data collection techniques through document studies and field research in the form of interviews. The findings show that the communication strategies used include delivering persuasive messages through direct socialization, utilizing social media, and a service approach that focuses on taxpayers. These strategies aim to increase taxpayer understanding, compliance, and participation in carrying out their obligations. In restaurant tax revenue, there are several aspects of communication that are indicators of taxpayer assessment, namely: 1) Service to taxpayers, 2) Principle of justice, 3) Legal certainty and its enforcement, 4) Transparency in administration, and 5) Restaurant tax collection process. In addition to socialization, the North Lampung Bapenda also carries out counseling and coaching activities for business actors as part of an effort to increase their compliance in paying restaurant taxes.

Pengaruh Media Sosial terhadap Komunikasi Interpersonal : Kajian Literatur tentang Dampaknya terhadap Hubungan Sosial

2025-06-10T02:33:17+00:00

This article examines the influence of social media on interpersonal communication by identifying both its positive and negative impacts. Social media facilitates individuals to stay connected and communicate despite distance and time, and it also expands social networks that can strengthen interpersonal relationships. However, behind this convenience, social media also poses challenges in maintaining the quality of face-to-face interactions and emotional closeness. Excessive use of social media may reduce direct interactions, which are essential for building deep social bonds. The phenomenon of phubbing—where attention is more focused on digital devices than on people nearby—illustrates the negative impact of social media on social relationships. Additionally, dependence on social media can increase feelings of loneliness, anxiety, and social isolation, which weaken the quality of interpersonal relationships. This study shows that while social media offers convenience and benefits in expanding social connections, unwise usage can lower the quality of interpersonal communication. Therefore, it is important to use social media wisely, maintain a balance between the digital and real world, and enhance digital literacy to support healthy and meaningful social relationships.

Literasi Media sebagai Solusi Tabayyun Berita Hoax di Media Sosial pada Mahasiswa FDK

2025-06-02T11:24:00+00:00

This research explores the media literacy skills of students of the KPI FDK UIN North Sumatra in responding to the spread of hoax news on social media. Using a qualitative descriptive approach, data was collected through interviews and observations. The research results show that students have a strong understanding of media literacy, which is reflected in their ability to analyze message structure, source credibility, and the purpose of digital content. They also tend to be critical and skeptical of the news circulating, by first cross-checking it through various official sources, such as government websites and verified news portals, before sharing it with others. Although media literacy education makes a positive contribution in raising awareness, challenges such as user anonymity and the proliferation of citizen journalism demand deeper evaluative skills. This research emphasizes the importance of applying the tabayyun (verification) principle as a basis for assessing information responsibly. Furthermore, this research shows that students act as agents of change by creating educational content on social media, holding digital literacy campaigns, facilitating discussions in the community, and becoming companions for peers and local communities in recognizing and rejecting false information. These various efforts show the active contribution of students in fighting disinformation and increasing public literacy regarding hoaxes.