MUKASI: Jurnal Ilmu Komunikasi

Difusi Inovasi Pemanfaatan Website Pasirkemilu.desa.id sebagai Promosi UMKM di Desa Pasir Kemilu Kecamatan Rengat Kabupaten Indragiri Hulu Provinsi Riau

2024-07-25T09:29:57+00:00

This research aims to see the diffusion of innovation in utilizing the pasirkemilu.desa.id website for promoting micro, small, and medium enterprises (MSMEs) in Pasir Kemilu Village. Currently in Indonesia, MSMEs are experiencing rapid development, so a strategy is needed to be able to compete and avoid bankruptcy. To change the behavior of MSMEs in Pasir Kemilu Village, the Pasir Kemilu Village Government has launched a program, namely the promotion of MSME products on the Pasir Kemilu Village website . The method used in this research is a qualitative method with data collection techniques carried out in 3 ways, namely interviews, observation and documentation and data analysis using miles and huberman models. Based on the results of the study it was found that the diffusion of innovation in utilizing the pasirkemilu.desa.id website for promoting micro, small, and medium enterprises (MSMEs) in Pasir Kemilu Village consists of four elements stated by Everett M. Rogers, namely Innovation, Communication channels, The time period, Members of a social system. The village website program as a promotion for MSMEs is highly beneficial for MSME practitioners, but in terms of its socialization aspect still needs improvement to make the program more widely known.

Pengaruh Promosi dan Diskon terhadap Perilaku Belanja Impulsif Wanita di Toko Gaudi Makassar

2024-09-30T14:02:10+00:00

This study aims to determine the effect of promotions and discounts on women's impulse shopping behavior at Gaudi Makassar store. As well as analyzing which variable has a more dominant significant effect on women's impulsive shopping behavior at Gaudi Makassar stores. This research was conducted in Makassar city with a sample size of 50 respondents who visited Gaudi store. The data analysis used is descriptive to explain the research data. Meanwhile, to analyze quantitative data using multiple linear regression analysis using spss version 27. The results showed that partially the promotion variable had no significant effect on the impulsive shopping behavior of women at the Gaudi Makassar store. The discount variable partially has a significant and positive effect on the impulsive shopping behavior of women at the Gaudi Makassar store. While simultaneously the promotion variable and the discount variable affect the impulsive shopping behavior of women at the Gaudi Makassar store with the coefficient of determination (adjust R square) shows that the independent variables in this study have an effect of 43.4% and the remaining 56.6% is influenced by other variables outside this study.

Persepsi Konsumen terhadap Brand Reputasi Kentucky Fried Chicken (KFC) dalam Gerakan Boikot

2024-11-18T23:19:58+00:00

In globalized businesses, multinational companies often face complex market dynamics involving political aspects, social and economic issues. One event that has galvanized the world is the boycott of brands. Brand boycotts are a phenomenon that can have a strong influence on company performance. The phenomenon, namely the boycott of Kentucky Fried Chicken (KFC). The boycott arose in response to KFC's alleged support for the Israeli army in the Israeli and Palestinian conflicts in the Middle East. This research intends to examine how consumers perceive KFC's brand reputation in the boycott movement. This research uses descriptive qualitative methods and data collection techniques through interviews. The results of this study are that some consumers are active in the boycott because of morals and solidarity with Palestine. The boycott affects purchase frequency, but KFC's taste quality and price are still the main factors that attract consumers. Here social media has a vital role to disseminate information and mobilize support for the boycott, so the need for information verification and in-depth consideration in boycott decisions is emphasized.

Framing Kata ‘Etika’ pada Pemberitaan Debat Capres 2024 di Metrotvnews.com dan Republika.co.id

2024-11-26T12:27:10+00:00

The purpose of this research is to understand the framing of the word “Ethics” used by Anies Rasyid Baswedan in the coverage of the third and fourth presidential candidate debates in the online media Metrotvnews.com and Republika.co.id in 2024. This research uses a qualitative approach with Murray Edelman's framing analysis method, which is an analysis of categorization, miscategorization, rubrication and ideological categorization. Data collection uses primary data in the form of research and documents and secondary data obtained through selected information as data obtained from books, scientific articles. The results of this study show that the online media Metrotvnews.com accentuates Anies Rasyid Baswedan as a leader who is critical of Prabowo Subianto's ethics so that it can form a positive image in the eyes of the public, while the online media Republika.co.id accentuates criticism of Anies from the chairman of the PAN DPR faction Saleh Partaonan Daulay, framing Anies regarding his inconsistency in talking about ethics. Because according to Saleh, Anies is a person who talks about ethics but does not show ethics in his actions.

Efektivitas Tayangan Politik PKSTV dalam Meningkatkan Dukungan Pemilih PKS pada Pemilu 2024

2024-11-18T23:21:53+00:00

This study aims to analyze the effectiveness of PKSTV, a digital television platform owned by the Prosperous Justice Party (PKS), in increasing voter support in the 2024 election. The study focuses on how PKSTV, as a digital political campaign medium, plays a role in shaping public perception and influencing voters’ political behavior. Using a qualitative approach, this research employs literature review and content analysis to examine PKSTV’s political communication strategies, including the application of Agenda Setting Theory, in highlighting key issues and building a positive public opinion of PKS. The findings show that PKSTV contributes to increasing voters’ knowledge of PKS (cognitive effect), establishing a positive image of PKS among the public (affective effect), and mobilizing voter support (behavioral effect). However, PKSTV also faces challenges from intense competition in the digital media landscape and political polarization. The conclusion of this study indicates that PKSTV has significant potential to support PKS’s voter mobilization strategy through interactive and relevant digital content, especially for younger voters.

Strategi Humas dalam Membangun Brand Image Pasca Covid-19 di Taman Pintar Yogyakarta

2024-11-18T23:24:04+00:00

Taman Pintar Yogyakarta, an educational park in the city of Yogyakarta, experienced a decline in visitors of up to 230 thousand during the pandemic. To increase the number of visitors, it is necessary to improve the brand image of Taman Pintar. Public relations strategy is the main step in this effort, especially by utilizing social media such as Instagram. This research aims to analyze the strategies used by Taman Pintar in improving its brand image after Covid-19. This research method is qualitative with data collection through interviews, observation and documentation. The PR strategy theory used is from Rosady Ruslan, which includes creating positive activities to build a good image, creating public opinion and getting feedback, establishing positive relationships with the community, and creating harmonious relationships between the organization and the audience. The results of the research show that the Taman Pintar Public Relations team carries out activities that involve the community, maintains good relations with partners, holds internal activities to increase harmony, always evaluates activities and criticism received, and uses social media to build a positive image. The results of this research show that Taman Pintar Smart itself has its own strategy for improving its brand image, namely by utilizing social media as a branding medium.

Pengaruh Direct Marketing dan Personal Selling PT. Malindo Feedmill Makassar terhadap Kepuasan Pelanggan

2024-09-23T06:07:51+00:00

This study aims to determine the influence of direct marketing and personal selling by PT Malindo Feedmill Makassar on customer satisfaction, and to analyze which variable has a more dominant significant effect on customer satisfaction at PT Malindo Feedmill Makassar. The research was conducted in Pinrang Regency, Sidrap Regency, and Soppeng Regency with a sample size of 50 layer farmers using feed from PT Malindo Feedmill. The data analysis was descriptive to explain the research data. For analyzing quantitative data, multiple linear regression analysis was used with SPSS version 29. The results show that the direct marketing and personal selling variables simultaneously affect customer satisfaction at PT Malindo Feedmill Makassar, with the coefficient of determination (adjusted R square) indicating that the independent variables in this study explain 32% of the variance, while the remaining 68% is influenced by variables outside the scope of this study. Partially, both direct marketing and personal selling variables have a significant and positive impact on customer satisfaction at PT Malindo Feedmill Makassar.

Komunikasi Personal Selling pada Pemasaran Kerupuk Sidoarjo di Kolaka Sulawesi Tenggara

2024-09-23T06:50:14+00:00

This study aims to determine how much the role of personal selling in improving marketing performance in the midst of increasingly fierce competition in the Sidoarjo cracker industry marketing in Kolaka, Southeast Sulawesi. In this research, the method used is descriptive qualitative. With data collection techniques, namely: interview, observation, questionnaire and documentation. The data obtained were analyzed descriptively with data reduction, data presentation and conclusion drawing. The results found that employees at the Sidoarjo cracker distributor company in Kolaka have excellent perosnal selling communication competencies. They are able to convey and explain products clearly, offer products to customers with the right approach, and demonstrate active listening skills to customer complaints and needs. In addition, they are also proficient in responding to customer queries and complaints in a professional manner. Employees are also able to maintain effective communication during the sales process, which in turn makes potential buyers feel confident to buy the products offered. On the other hand, there are barriers in personal selling communication in Sidoarjo crackers marketing in Kolaka, Southeast Sulawesi, namely lack of product knowledge, cultural and language differences, resistance to new products, competition with local products, negative views of consumers who consider personal selling as a nuisance, and higher operational costs compared to other marketing methods.

Strategi Humas dalam Pembentukan Citra Perguruan Tinggi Swasta

2025-01-16T03:23:26+00:00

The purpose of this study was to examine and obtain an overview of the Role and Strategy of Public Relations in shaping the image of higher education. Study at Andi Djemma University Palopo. This research uses a case study with a qualitative descriptive approach by conducting an interview study, while the theory used is symbolic interaction and information organization. The results showed that the Public Relations of Andi Djemma University Palopo tried to carry out its duties as a mediator to bridge the relationship between college elements. Building a college image uses mass media to build relationships with internal and external parties. The strategy used in building the image of higher education is to utilize technology, increase the capacity of human resources and provide educational information to the public in the field of Tri Dharma Perguruan Tinggi. Research from Andi Djemma University found that the role of PR is always trying to improve the image of the institution. In order to continue to gain the trust of the user community, college public relations are aware that they must always try to maintain the image of the college they represent. PR tries to carry out its duties as a mediator to bridge the relationship between elements of higher education.

Analisis Strategi Komunikasi Personal Branding Bupati Kabupaten Luwu Timur dalam Meningkatkan Kepercayaan Masyarakat

2025-01-15T12:00:17+00:00

This study aims to analyze and clearly describe the Personal Branding communication strategy used by the Regent of East Luwu Regency, Budiman in increasing public trust during his leadership period from April 5, 2021 to April 5, 2024. This research was conducted in East Luwu Regency. Data collection was carried out through observation, interviews, documentation and literature review. This research uses a descriptive qualitative approach. In building Personal Branding , a person needs an effective and targeted communication strategy so that the ultimate goal of Personal Branding is in accordance with the desired results. From the research of this study it was found that: The Personal Branding Communication Strategy of the Regent of East Luwu Regency using “Luwu Timur Inspiring” with the main target of the realization of the Regional Government's priority program has increased public trust supported by the results of the East Luwu BPS Survey reaching 87.84 percent with a good category of people Satisfied with Public Services under the leadership of Budiman. Budiman's SWOT includes, Strength: the realization of regional priority programs including One Room One Patient, Green Open Space Development without APBD, Special Financial Assistance (BKK) for 125 Villages, Weakness: Limited authority over regional development. Opportunity: the characteristics of a friendly personality who smiles and cares, and easily mingles in the local community, Threats: Policy changes from the center. Obstacles to the Personal Branding Communication Strategy of the Regent of East Luwu Regency, namely: Time and team limitations and lack of interaction with social media users.

Pengaruh Komunikasi Pemasaran dan Harga terhadap Keputusan Pembelian di PT. Warna Abadi Mitra Bersama Makassar

2025-02-04T12:57:47+00:00

This study aims to determine the effect of marketing communication and price on purchasing decisions at PT Warna Abadi Mitra Bersama Makassar. And to analyze which variable has a more dominant influence on purchasing decisions at PT Warna Abadi Mitra Bersama Makassar. This research was conducted in Makassar city with a sample size of 383 respondents. The data analysis used is descriptive to explain the research data. Meanwhile, to analyze quantitative data, multiple linear regression analysis was used with the SPSS version 27 program. The results showed that marketing communication and price simultaneously influenced purchasing decisions at PT Warna Abadi Mitra Bersama Makassar, with a coefficient of determination R square of 83.2%, and the remaining 16.8% was influenced by other variables outside this study. Partially, the marketing communication and price variables have a significant and positive effect on purchasing decisions at PT Warna Abadi Mitra Bersama Makassar. This study also shows that the price variable is the most dominant factor in influencing purchasing decisions at PT Warna Abadi Mitra Bersama Makassar with a t-value of 23.553> t-table 1.966.