MUKASI: Jurnal Ilmu Komunikasi

Transformasi Komunikasi Seniman Jalanan: Etnografi Digital Strategi Performa pada Platform TikTok

2026-02-13T08:36:59+00:00

The development of digital technology has created a new form of street performance that is no longer limited to face-to-face interaction but is extended through live streaming on platforms such as TikTok. This phenomenon remains underexplored, particularly regarding the communication strategies used by digital street performers to build interaction with online audiences. This study employs a qualitative approach with a digital ethnography method, using online participatory observation, in-depth interviews, and digital documentation of performers who actively conduct live streaming in public spaces without directly asking for money, but instead rely on digital appreciation. The findings reveal that their communication strategies unfold in five stages: prepare, opening, action, closing, and reputation. These stages illustrate a shift from conventional hard selling to soft selling practices based on self-presentation, entertainment narratives, and emotional engagement. The phenomenon reflects not only technical adaptation but also cultural transformation, where identity, digital capital, and social relations are reshaped by platform logics. This study contributes to the development of digital communication studies through a digital ethnography perspective, while also providing practical implications for street performers in leveraging social media for career sustainability.

Inovasi Komunikasi Pembangunan: Pemberdayaan Masyarakat di Desa Pinge melalui Edutourism

2025-10-27T10:06:37+00:00

The research conducted in Pinge Village, Marga Tabanan Subdistrict, aims to explore edutourism activities carried out in the tourist village through community empowerment as a form of development communication innovation. This study presents findings obtained from qualitative research, employing data triangulation as a method to ensure data validity. Additionally, the researcher collected data through observations in the village over several days, interviews with informants, and documentation of relevant media. The results of this study reveal that edutourism is an appropriate tourism option to be implemented in the Pinge tourist village. Active community participation in edutourism strengthens social solidarity and enhances a sense of ownership towards local culture. Communication innovation in this context plays a crucial role in disseminating information about the village's potential, strengthening collaboration networks between the community and stakeholders, and increasing the visibility of Pinge Village as an educational tourism destination. Thus, edutourism not only contributes to the local economy but also ensures the sustainability of culture and the environment, making it a holistic and sustainable model for community empowerment. The edutourism programme in Pinge Village not only attracts tourists but also involves the community in the process of education and the preservation of local culture.

Self-Disclosure dalam Kencan Buta: Peran Keterbukaan Diri Dalam Pembentukan Hubungan Awal

2026-01-28T11:30:14+00:00

This study aims to analyze the role of self-disclosure in the formation of initial relationships in the context of blind dating. Employing a qualitative approach with in-depth interviews, observation, and documentation, the study involved seven informants, comprising six blind date participants and one event initiator, selected through purposive sampling. The research focused on examining five dimensions of self-disclosure based on DeVito (1997): amount, value, accuracy & honesty, intention, and intimacy. The findings indicate that most participants felt comfortable disclosing light to moderately personal information, such as hobbies and educational background, which fostered an open conversational atmosphere. In terms of the value dimension, the shared information was deemed relevant for building emotional connections. Honesty (accuracy & honesty) was maintained by most participants, although some limited their disclosures for comfort reasons. The intention behind self-disclosure was generally to create a relaxed atmosphere and establish social bonds, while the intimacy dimension revealed emotional closeness through personal stories, such as family experiences or feelings of insecurity. The event initiator played a crucial role in creating a supportive atmosphere for openness by fostering an intimate and comfortable setting. The study concludes that self-disclosure in blind dating occurs in a purposeful and positive manner, contributing to the formation of meaningful initial relationships. Suggestions for future research include further exploration of cultural factors and gender dynamics in self-disclosure, as well as improvements in event organization strategies to facilitate more natural interactions.

Rebranding Politik dan Makna Simbolik: Analisis Semiotika Perubahan Logo Partai Solidaritas Indonesia dari Mawar ke Gajah

2025-10-27T11:35:38+00:00

This study analyzes the transformation of political identity in Indonesia's contemporary democratic era, specifically how new political parties such as the Partai Solidaritas Indonesia (PSI) strategically adapt to maintain relevance and expand their support base through symbolic rebranding. The phenomenon of the PSI's symbol change from a red rose to an elephant captured the author's attention because it reflects the complexity of modern political communication, which involves not only visual aspects but also profound semiotic, psychological, and sociological dimensions. This research uses a qualitative approach with Roland Barthes' semiotic analysis. The aim of this research is to uncovers the meaning behind this symbolic transformation, from the party's strategic motivations, the rebranding implementation process, to its impact on public perception and PSI's political positioning within the Indonesian political landscape. Political rebranding, involving the intersection of communication theory, political science, semiotics, and cultural studies, is relevant and contributes to the development of academic literature on political branding in Indonesia. This research can provide new perspectives on the dynamics of contemporary political communication and serve as a reference for political practitioners, academics, and the general public interested in understanding how symbols and visual identities play a role in the construction of political meaning in the digital era. It also opens up space for further discussion on the effectiveness of rebranding strategies in the context of Indonesia's multiparty and democratic politics.

Personalisasi Komunikasi Media Sosial: Analisis Isi Eiger Adventure dan Psikologi Pengguna

2026-01-22T10:25:00+00:00

Social media has experienced rapid growth, which has also changed the patterns of corporate communication used to maximize interaction with audiences. One strategy is to personalize corporate communication patterns on social media based on the psychology of social media users. This study aims to analyze how Eiger Adventure utilizes the personalization of corporate communication on their social media. In this study, a descriptive qualitative methodology was employed, applying content analysis to Eiger Adventure's social media content on Instagram, TikTok, X, and Facebook during the period of August 14–21, 2025. The results show that Eiger optimizes Instagram to build a visual image of an adventurous lifestyle, TikTok for interactive entertainment and spontaneous promotion, and X for the rapid distribution of information, opinions, and contextual narratives. Conversely, Facebook is relatively passive, reflecting a shift in focus to platforms that are closer to the younger generation. In conclusion, Eiger's communication strategy is not only product promotion-oriented but also focuses on building emotional connections, community representation, and lifestyle narratives. This study emphasizes that user-psychology-based personalization is a key factor in the success of corporate digital communication in the social media era.

Analisis Komunikasi Sosial dan Bahasa dalam Skenario Fiktif Squid Game Season 3: Pendekatan Teori Reduksi Ketidakpastian

2025-11-18T02:42:55+00:00

This article examines the intricate dynamics of social communication and language within the recently released Squid Game Season 3, focusing intensely on how participants attempt to navigate and manage complex interpersonal relationships while subjected to extreme duress and fatal competition. Employing the Uncertainty Reduction Theory (URT) as its core analytical framework, this study systematically explores the immense challenges players encounter in establishing mutual trust, forming reliable alliances, and accurately interpreting often-deceptive verbal and non-verbal cues within an environment meticulously designed to breed suspicion and intense rivalry. The hypothetical scenarios developed for Squid Game Season 3 reveal how the inherent and manufactured uncertainty of the game, amplified by deliberate strategic deception and systematic manipulation perpetrated by both fellow players and the game organizers, severely impedes all forms of effective communication and voluntary cooperation. Crucially, the analysis identifies that the consistent failure to adequately reduce cognitive and behavioural uncertainty regarding others significantly contributes to players' profound isolation and extreme vulnerability, thereby directly and often fatally impacting their core survival strategies and crucial in-game decisions. Ultimately, this comprehensive theoretical analysis provides valuable insights into fundamental human communication behaviour when placed in high-stakes, zero-sum, life-or-death contexts, highlighting communication's critical role as both a survival tool and a catastrophic vulnerability.

Konsumsi Konten: Memotivasi Penggunaan TikTok Live di Luar Fungsi Hiburan

2026-01-22T10:32:05+00:00

This study aims to examine users’ motivations for utilizing TikTok Live beyond its entertainment function, focusing on the emerging dimensions of education and social interaction on the platform. The research employs a literature review method by analyzing national and international scientific journals published within the last five years, particularly those addressing social media user behavior and the dynamics of digital communication. The analysis reveals that TikTok Live has undergone a functional transformation from a mere entertainment tool to an interactive and collaborative learning medium. Users employ this live broadcasting feature not only for entertainment but also as a space for knowledge sharing, real-time discussion, and the expansion of interest-based social networks. The high level of interactivity provided by features such as comments, duets, and live chats makes TikTok Live an effective medium for creating participatory learning experiences. These findings emphasize that TikTok Live holds significant potential as an educational medium capable of influencing users’ content consumption behavior, enhancing digital literacy, and fostering social participation. Therefore, this study recommends further exploration of pedagogical aspects, algorithms for educational content distribution, and the social impacts of TikTok Live within the context of contemporary digital education.

Persepsi Mahasiswa Tentang Kontroversial Anggota Dewan Penasihat Danantara Thaksin Shinawatra

2026-02-07T14:56:29+00:00

Budget efficiency is a measure taken by the government to achieve development goals and public welfare. Amidst the issue of budget efficiency, the presence of Danantara raises critical questions. Danantara was established with the aim of strengthening the Indonesian economy and investing to create prosperity for all Indonesians. However, the public associates the funds cut through budget efficiency with being redirected to Danantara. The selection of controversial figures such as Thaksin Shinawatra also attracted attention. This study aims to investigate Generation Z students' perceptions of the controversial Danantara Advisory Board member Thaksin Shinawatra, with a focus on Generation Z students at Gunadarma University. This study employs a qualitative approach based on the constructivist paradigm, utilizing the social construction theory of L. Berger and Luckmann. Data was collected through in-depth interviews, observations, and documentation of several informants. The results of the study indicate that Generation Z students at Gunadarma University have a high level of political awareness and are critical of Danantara's existence. Negative perceptions arise due to figures who are considered untrustworthy, a lack of institutional transparency, and the involvement of controversial figures such as Thaksin Shinawatra. This study concludes that Generation Z students at Gunadarma University's perceptions of Danantara reflect increasing demands for a more open, participatory, and accountable government in the management of national policies and resources.

Membingkai Kepatuhan sebagai Modal: Peran Komunikasi Strategis dan Pemasaran Layanan Digital dalam Menerjemahkan Inovasi Berbasis Regulasi menjadi Kinerja Keuangan di Sektor Maritim Indonesia

2026-01-28T13:14:58+00:00

The global maritime industry currently faces immense financial pressure due to stringent international regulatory mandates, such as MARPOL and STCW. Traditionally, investments for such compliance are viewed by management merely as cost centers that burden corporate profitability without clear return on investment. This study aims to critically investigate how Class 1 shipping and port companies in Indonesia transform these mandatory technology investments into strategic assets through corporate communication mechanisms. Employing a double descriptive qualitative case study design, this research applies rigorous data triangulation by combining the analysis of financial reports, sustainability reports, and in-depth interviews with six financial unit team coordinators as key informants. The analysis reveals that companies with superior financial performance do not separate technical compliance functions from commercial strategies. Instead, they proactively integrate strategic communication and digital marketing into their technology budget planning from the outset. This strategy allows companies to "frame" regulatory compliance—such as green shipping initiatives—as a high-value competitive advantage and market new digital services as proof of operational reliability. This study concludes that strategic communication functions as a crucial mediating mechanism that capitalizes on compliance investments, converting regulatory burdens into strong brand reputation and optimal financial performance, while simultaneously filling the literature gap regarding the role of non-technical managerial functions in the maritime sector.

Strategi Kedekatan Emosional Host Live Lozy Hijab di TikTok: Analisis Gaya Komunikasi Panggilan ‘Beb, Sayang, Cinta’ dan Loyalitas Konsumen

2026-01-28T11:19:05+00:00

The phenomenon of using emotional greetings such as “beb,” “sayang,” and “cinta” by the host of Lozy Hijab's live stream on TikTok reflects interpersonal communication practices that are deliberately constructed to create closeness with the audience. This communication style is evident in the choice of words, intonation, expressions, and the host's responses to audience comments, resulting in a friendly, warm, and personal atmosphere of interaction. The approach used is a qualitative method with a focus on case studies to analyze the emotional closeness strategy of the Lozy Hijab live host with the communication style of “beb, sayang, cinta” and consumer loyalty. Data was collected through interviews, observation, and documentation, with in-depth interviews applied in the research being conducted by the researcher. The data analysis methods used included data reduction, comprehension, and interpretation. In addition, the data was also validated through the use of technique triangulation and source triangulation. The results of this study show that the use of emotional greetings such as “beb,” “sayang,” and “cinta” is not just a spontaneous communication style, but has developed into an emotional closeness strategy that serves to build interpersonal relationships between live hosts and viewers. The emotional communication style used by Lozy Hijab hosts not only builds closeness, but also has a direct impact on consumer loyalty and increased sales.

Directorate General of Sea Transportation’s Communication Strategy: Building a Maritime Safety Culture

2026-01-28T11:08:36+00:00

This study critically investigates the digital communication strategy of Indonesia's Directorate General of Sea Transportation for maritime safety socialization. Employing a multi-method approach involving thematic content analysis of Instagram posts and press releases, in-depth interviews with communication officers, and document analysis of Standard Operating Procedures (SOPs), the research assesses the efficacy of current practices. The findings reveal a system that is highly efficient in procedural, one-way information dissemination, ensuring regulatory accuracy and consistent messaging. However, the study identifies a critical gap between this operational efficiency and the potential for fostering an engaged maritime safety culture. The communication strategy is significantly constrained by rigid SOPs and a risk-averse institutional culture, which prioritizes formal broadcasting over public dialogue and empathetic engagement. Consequently, while functionally robust, the current approach limits opportunities for building the trust and participatory interaction essential for profound behavioral change. The study concludes that transforming Directorate General of Sea Transportation's digital presence from a formal bulletin board into a dynamic community hub requires modernizing communication frameworks with agile protocols and engagement-centric metrics, which is paramount for enhancing maritime safety outcomes in the digital age.

Analisis Semiotika Roland Barthes pada Representasi Konflik Batin Akaza dalam Anime Demon Slayer: Infinity Castle

2026-02-02T08:53:51+00:00

This study aims to answer how intrapersonal communication within Akaza’s psychological conflict is represented through Roland Barthes’ semiotic analysis in Demon Slayer: Infinity Castle Arc. This research employs a descriptive qualitative method with semiotic analysis consisting of three levels of meaning: denotation, connotation, and myth. The primary data were collected from selected scenes that depict Akaza’s inner struggle through visual expressions, reflective dialogue, and the emergence of past figures that influence his emotional state. The findings indicate that Akaza’s intrapersonal communication is portrayed through flashbacks, self-dialogue, and shifting emotional expressions that reveal tension between his human values and his identity as a demon. At the denotative level, scenes display clear emotional and behavioral changes. At the connotative level, these signs reflect processes of rejection, doubt, and remorse experienced by Akaza. At the myth level, the anime conveys broader social values related to the meaning of strength, moral awareness, and the courage to acknowledge personal mistakes. This study contributes to communication studies by demonstrating how intrapersonal communication can be understood through visual and narrative signs within animated media.

Deiksis pada Berita KPK Ungkap Kasus Riza Chalid di Kompas.com

2026-01-26T08:19:25+00:00

This study analyzes the use of deixis elements in the news "KPK Reveals Riza Chalid's Connection with the Corruption Suspect in the Procurement of Catalysts" published by Kompas.com on October 22, 2025, using Stephen C. Levinson's (1983) deixis theory, which includes personal, spatial, temporal, social, and discourse deixis. This study uses a qualitative descriptive method with a listening and note-taking technique to identify linguistic data that appears in the text. The results show that deixis in the news not only functions as a linguistic reference marker, but also as a pragmatic device that plays a role in forming the context and framing of information. Personal deixis is used to indicate the position of participants and maintain the objectivity of journalistic narratives, while spatial and temporal deixis function to clarify the location, time, and chronology of events so that the information is presented coherently and easily followed. Social deixis is seen through the use of titles, positions, and forms of address that reflect the hierarchy and power relations between law enforcement agencies and the parties reported on. Meanwhile, discourse deixis plays a role in maintaining text cohesion and coherence through linking sentences and sections. This finding confirms that the choice of deictic forms in news texts has significant pragmatic implications in shaping the construction of meaning and influencing readers' perceptions of reported legal events. Thus, deictic analysis can be an important instrument for understanding how the media constructs reality through language.

Kekuatan Opini Publik di TikTok terhadap Krisis Citra Pertamina pada Isu Pertalite Oplosan

2026-01-30T09:25:53+00:00

This study aims to explain how public opinion on TikTok is formed and develops around the Pertalite adulteration issue, as well as how these perceptions influence Pertamina’s corporate reputation as a national energy company. Using a qualitative approach with netnography and content analysis, the research examines videos, comments, and user interactions during the peak virality of the issue. Data were collected through purposive sampling of TikTok posts with high engagement levels. Analysis was conducted through coding and categorization to identify key patterns in the formation of public opinion. The findings show that public opinion emerges from collective user experiences, reinforcement of negative narratives in comment sections, and repeated sentiments across various unrelated content. This pattern creates a discursive echo that sustains negative perceptions and makes them difficult for the institution to control. Furthermore, Pertamina’s humorous communication strategy was not well received and instead worsened its public image, as it was perceived as inappropriate for a crisis situation. These findings highlight that TikTok’s conversational dynamics play a significant role in shaping reputation crises, requiring companies to develop crisis communication strategies that are more contextual, rapid, and empathetic toward digital interaction cultures.

Perkembangan Komunikasi Radio di Era Digital: Tinjauan Literatur yang Sistematis

2026-01-26T08:44:24+00:00

This study aims to comprehensively investigate the evolution and development of digital media in the context of broadcast radio communication. The main focus is directed toward the transition from analog radio broadcasting systems to digital and internet protocol (IP)-based platforms, which, while offering high efficiency, still present unique challenges for this century-old medium. The primary issue discussed is how the radio industry maintains its relevance, expands its reach, and monetizes content within an evolving and increasingly fragmented media landscape. By using a Systematic Literature Review (SLR) of 25 primary studies published in the past decade, this research explores shifts in audience consumption patterns, innovations in business models, and the ways technology is implemented. The results show that Media Convergence and Uses and Gratifications Theory are highly significant in understanding the radio adaptation process. Key strategies include utilizing podcasting as an on-demand strategy and integrating social media to enhance storytelling and transmedia communication. These conclusions indicate how radio broadcasting has transformed from a linear pathway into an interactive, multi-channel symphony. This study makes an important contribution to the academic world by exploring both the theoretical and practical aspects of radio communication in the context of convergence, while also offering valuable guidance for policymakers and media professionals.

Literature Review: Peran Komunikasi Interpersonal dalam Menjembatani Gap Generasi pada Era Digital di Dunia Kerja

2026-02-02T08:37:46+00:00

The generational gap in the digital workplace has become increasingly apparent due to differences in work values, communication media preferences, and levels of technological adaptation among age groups. These differences often affect coordination effectiveness, the quality of working relationships, and intergenerational collaboration. This study aims to analyse the role of interpersonal communication in bridging generational gaps in the digital work environment. A Systematic Literature Review (SLR) method was employed by examining national publications from 2017 to 2025 related to interpersonal communication, generational issues, and the digital workplace. The literature selection process was conducted systematically through identification, screening, and synthesis stages. The findings indicate that generational gaps are primarily driven by disparities in digital literacy, variations in communication styles, and differing work expectations and values. The synthesis reveals that interpersonal communication—through two-way dialogue, empathy, active listening, and adaptive communication styles—plays a significant role in fostering mutual understanding and reducing social distance between generations. This study confirms that strengthening interpersonal communication competencies and adopting inclusive communication practices are essential strategies for creating harmonious, effective, and digitally responsive intergenerational working relationships.

Semiotics of Kafeena: Integration of Verbal and Nonverbal Symbolic Communication in The Wedding Ritual of The Muna Tribe

2026-02-25T22:00:36+00:00

This study examines symbolic communication in the Kafeena (pinangan) tradition at the wedding of the Muna tribe in Wali Village, Watuputih District, Muna Regency. The background of this study is the lack of understanding of the community, especially the younger generation, regarding the meaning of verbal and nonverbal communication in the Kafeena procession, which has caused the erosion of local cultural values. This study aims to reveal the symbolic meaning contained in the verbal and nonverbal elements of Kafeena, as well as to provide cultural education as an effort to preserve traditional heritage. The method used is descriptive qualitative with data collection techniques through observation, interviews, documentation, and literature studies. Roland Barthes' semiotic theory is used as an analytical tool s to unravel the denotative and connotative meanings of the symbols in the proposal procession. The results of the study show that Kafeena contains spiritual, social, and cultural meanings conveyed through traditional questions in the form of amenakomu ini and abhentamo pongke ini as well as symbolic objects such as rings, the Qur'an, bathing equipment, and other objects. These findings confirm that Kafeena is a complex cultural communication medium. The conclusion of this study shows that understanding symbolic communication in Kafeena is important to be maintained and passed on through cross-generational education programs to strengthen the cultural identity of the Muna tribe in facing the current of modernization.

Industri Budaya dan Dramaturgi dalam Storytelling Iklan Instagram: Studi Kasus Konten @indrajegel

2026-01-26T08:53:42+00:00

Content from the @indrajegel Instagram account attracts audience attention through a storytelling style inspired by Chinese television melodrama. Chinese melodramatic content is commonly characterized by a degree of standardization, including distinctive and recurring background music. This melodramatic template has gained wider recognition through platforms such as ReelShort, which are supported by China’s “Going Global” cultural policy. Grounded in a constructivist perspective, this study examines the cultural industry phenomenon of influencer-based social media content through a case study of the @indrajegel account, focusing on why content that is consciously recognized as advertising can still capture audience attention by analyzing its dramaturgical aspects. This study offers novelty not only through its case selection, but also by addressing the limited number of studies that explicitly connect Chinese-style melodramatic content with cultural industry theory, particularly in relation to dramaturgical analysis. The findings demonstrate how the frontstage and backstage dimensions of the content generate a form of permission marketing through an entertaining three-act dramatic structure, resulting in high levels of audience engagement. These findings provide managerial implications for brands and influencers by highlighting the potential for exploring similar activation strategies inspired by the @indrajegel phenomenon. Future research may examine the advertising effectiveness of the same account, ranging from ad recall to purchase intention or actual purchasing behavior, as well as explore other influencer accounts with different content characteristics and creator backgrounds.

Strategi Komunikasi Institusional: Model Implementatif Pembangunan Reputasi dan Daya Saing Politeknik Vokasi

2026-01-30T09:16:18+00:00

Achieving superior institutional accreditation places a university in a new strategic phase that demands more focused and sustainable communication management. This study analyzes the communication strategy of Politeknik Caltex Riau after gaining superior accreditation and explores the role of communication in building reputation and competitiveness within vocational higher education. Using a qualitative case study approach, data were collected through in-depth interviews with key informants, observation of communication practices, and analysis of institutional documents and digital content. Thematic analysis was applied to identify patterns and meanings in the strategies used. The findings show a shift in communication orientation from promotional activities to a reputation-based approach grounded in performance evidence and institutional values. The post-accreditation strategy is supported by the internalization of IDEAL values in internal communication, consistent institutional identity management, strategic use of digital media as the institution’s main representation, and strengthened external relations and stakeholder collaboration. This integrated approach contributes to increased public trust and improved stakeholder perceptions. The study concludes that communication after superior accreditation functions as a strategic tool for enhancing reputation and competitiveness in vocational higher education. These findings offer both practical and conceptual insights to guide the development of institutional communication strategies in similar educational settings.

Analisis Internalisasi Nilai Institusional IDEAL di Politeknik Caltex Riau

2026-01-30T08:50:53+00:00

This research aims to analyze the internalization of IDEAL (Integrity, Dignity, Excellence, Agility, and Loyalty) institutional values within the Caltex Riau Polytechnic (PCR) and identify challenges and opportunities to strengthen them through organizational communication. The IDEAL value has been established as the foundation of organizational culture since it was listed in the 2023 Institutional Statute and has become a reference for the behavior of the academic community. This study uses a descriptive qualitative approach with observation techniques, in-depth interviews, and analysis of institutional documents. The results of the study show that the value of IDEAL has been integrated in official documents and formal activities of the institution. Lecturers and employees show a relatively consistent internalization of values through work practices, even though they are not supported by measurable behavioral indicators. Meanwhile, at the student level, the internalization of values is still at the introduction stage and is symbolic. The research also found irregularities in communication between units and the use of digital media that have not been managed strategically. These findings confirm the need for a structured, participatory, and adaptive value communication system for the digital ecosystem to strengthen the overall internalization of IDEAL values.

Verbal Sexual Violence On X : A Gender Perspective and Digital Communication Ethics

2026-01-30T08:55:02+00:00

The development of social media has brought significant changes in people's communication patterns, but it has also become a vulnerable space for violence, including verbal sexual violence. This study aims to analyze the forms and characteristics of verbal sexual violence that appear on social media based on a gender perspective. Through a qualitative approach with a case study method, data was collected through content observation on various social media platforms, including comments, captions, and direct messages. The results show that verbal sexual violence tends to be experienced more by women, and is often excused as a joke or free expression of opinion. The inequality of gender-based power relations is the main factor that perpetuates this practice. In addition, weak digital ethics literacy exacerbates the situation, where perpetrators do not understand or ignore ethical boundaries in communicating online. This research emphasizes the importance of strengthening gender perspectives and digital communication ethics education as preventive efforts against verbal sexual violence in the digital space, particularly through institutional policies and community awareness programs.

Media Sebagai Agen Ekologi Gerakan Pro-Lingkungan di Era Digital

2026-02-07T14:17:27+00:00

The development of new media has opened up great opportunities for increased public participation in environmental issues. Previously, there was still a gap: studies only highlighted the use of social media as a channel for meaningful information, ranging from awareness to collective action, rather than as an agent of ecological change. SOTA indicates a shift from a linear communication model toward a connective action pattern, where individuals collaborate through digital platforms using personalized narratives and citizen data. The study method was descriptive-qualitative systematic literature review. The analysis reviewed the Environmental Communication Matrix theory: Thematic analysis was constructed by integrating the Theory of Planned Behavior, Social Impact Theory, and platform affordances frameworks. The analysis focused on the relationship between new media characteristics, user interaction dynamics, and pro-environmental engagement. The synthesis shows that new media can function as a communication ecosystem, strengthening pro-environmental movements and expanding symbolic participation, such as content sharing, to substantive action. The study emphasizes the need for inclusive communication models, evidence-based content strategies, and cross-actor collaboration to optimize the function of new media as a driver of sustainable environmental action.

Contestation of Meanings in Procedural Democracy: Inter-Media Framing of President Prabowo’s Dialogue with Journalists

2026-02-19T00:26:55+00:00

This study analyzes how Indonesian national media framed President Prabowo Subianto’s dialogue with seven senior journalists held in Hambalang on April 6, 2025, a moment positioned as a symbol of political openness during the early phase of his presidency. Employing a qualitative approach and Robert Entman’s framing analysis model, this research examines news coverage from six major media outlets — Kompas, Detik.com, IDN Times, Narasi, Liputan6, and TVOne — focusing on four framing dimensions: problem definition, causal diagnosis, moral evaluation, and treatment recommendation. The findings reveal a notable consensus across media in defining the core problem as a deficit in direct and transparent presidential communication on strategic national issues, with causes attributed to one-way and intermediary-based communication practices. However, variations emerge in moral judgments and proposed solutions, reflecting each outlet’s ideological orientation, editorial stance, and audience segmentation. While Kompas and Narasi adopt a more critical-constructive position emphasizing inclusivity and sustainability, IDN Times, Liputan6, and TVOne frame the dialogue more affirmatively as democratic progress, and Detik.com maintains a pragmatic and neutral tone. This study demonstrates that media framing of political dialogue is not neutral but constitutes a site of meaning contestation shaped by power relations. The findings contribute to political communication scholarship by highlighting how media simultaneously reproduce power narratives and perform a constrained watchdog role within Indonesia’s procedural democracy.

Dinamika Partisipasi Politik Digital: Menguji Paradoks Interactivity Cues dan Dominasi Media Richness pada Akun @whatisupindonesia

2026-03-13T01:27:25+00:00

Instagram has increasingly developed as a platform for the dissemination of social–political information, enabling audiences not only to consume content but also to respond and participate through various forms of interaction. This study aims to examine the effects of interactivity cues and media richness on audience engagement with social–political educational content on the non-commercial informational Instagram account @whatisupindonesia. A quantitative explanatory approach was employed using content analysis of 167 posts, with data analyzed through negative binomial regression. Interactivity cues and media richness were treated as independent variables, while engagement, measured by the number of likes, comments, and shares, served as the dependent variable. The results indicate that media richness has a significant and consistent effect on all engagement indicators, particularly in video-based content. In contrast, interactivity cues show inconsistent effects and tend to be non-significant, or even negative, across several engagement indicators. These findings suggest that within the context of social–political educational content, visual and audiovisual richness plays a more dominant role than explicit interactive prompts in driving audience engagement.

Analisis Implementasi Keterampilan Komunikasi Staf UPT Humas UNNES di Era Digitalisasi

2026-02-19T00:17:35+00:00

The 21st century as the century of globalization emphasizes the massive use of information technology, which has an impact on the need for competent human resources, including communication skills. The duties of a public relations officer related to information dissemination certainly have an impact on the need for digital and multiplatform communication skills. Therefore, the purpose of this study is to analyze the implementation of communication skills of UNNES Public Relations staff in the era of digitalization using the digital communication skills indicators of DigComp 2.0 by Ferrari (2013). This study uses a qualitative descriptive analysis research method. Data were collected through interviews, observations, and documentation. The results showed that the implementation of communication skills in the three divisions of the UNNES Public Relations Technical Implementation Unit (UPT) had a high level of adaptability in the digital work ecosystem, applied dynamic, audience-oriented communication strategies, and utilized cloud-based work systems for efficiency. Ethically, staff demonstrated good digital maturity with quality control through tiered verification, although there were no specific written guidelines. These findings confirm that digital communication competence is not limited to technical skills alone, but also includes data analysis skills and is supported by written company guidelines as an official reference.

Social Network Analysis dalam Komunikasi Pembelajaran Inklusif Sekolah Tinggi Global: Sebuah Kajian Literatur Review

2026-03-04T04:28:38+00:00

Inclusive education in higher education faces serious challenges, particularly in relation to communication, which has not been able to ensure equal participation of students with disabilities. Globally, only about 30% of SDG targets related to disability are on track for achievement. This indicates a gap between inclusive education policy and practice. In the big picture of this study, communication is positioned as a key element that connects inclusive pedagogy, collaborative learning, accessibility, and student learning outcomes. This study aims to map trends, actors, centrality, and patterns of research collaboration and networks between countries, authors, and organizations during the period 2015–2025. The methods used were a systematic bibliometric-based literature review and Social Network Analysis (SNA) of 242 Scopus documents as the population, with 92 articles selected as samples using PRISMA and visualized using VOSviewer. The results show a sharp increase in publications since 2021, peaking in 2025, with the keywords higher education, inclusive education, communication, and disability at the center of the network. The global collaboration network is dense but dominated by Global North countries. In addition, inclusive communication acts as the main mediator between pedagogical strategies and student learning outcomes. This study recommends strengthening equitable collaboration and context-based research in the Global South to enrich the discourse on global inclusive education.

Semiotika Mimikri Kromatik: Studi Komparatif Visual Politik Cuomo dan Mamdani NYC 2025

2026-02-28T22:43:42+00:00

This study analyzes the phenomenon of "chromatic mimicry" in digital visual identity as a political communication tool related to the 2025 New York City (NYC) mayoral election. The study's primary focus is the semiotic anomaly that emerged following Andrew Cuomo's initial campaign defeat, which resulted in him adopting the colors of his political opponent, Zohran Mamdani. This study uses a qualitative, descriptive-comparative approach with a diachronic analysis of six digital posters from the candidates' official Instagram accounts, selected purposively. The sample includes Zohran Mamdani's visual consistency phase, the pre-anomaly phase, and Andrew Cuomo's mimicry phase during the January-November 2025 election period. The six posters were analyzed using three theories: Gestalt principles of visual organization, Kress & van Leeuwen's Grammar of Visual Design, and Ted Brader's emotional rhetoric. The results show that Mamdani successfully created "Urban Vernacular Authenticity" by using electric blue and bright orange colors derived from everyday New York City infrastructure, such as the MetroCard, taxis, and bodegas. This creates consistent place-based identification. In contrast, Cuomo's mimicry approach was ineffective due to emotional dissonance. The use of bright colors, which convey enthusiasm, contradicted the message, which was dominated by anxiety appeals about crime. This resulted in an ambiguous visual message and perceptual dissonance with the candidate's image. The study confirms that color in digital politics functions as an active semiotic infrastructure. The effectiveness of political branding depends not only on the adoption of visual aesthetics, but also on the consistency between chromatic codes and the substance of the ideological narrative.

Binge-Watching and Interpersonal Communication Patterns among Solo Raya Students: A Thematic Analysis

2026-02-28T22:32:19+00:00

The phenomenon of binge-watching has become part of the rapidly growing digital media culture, especially among college students. The activity is not only for entertainment but also to relieve stress and avoid academic pressure. This study explores how college students in Solo Raya interpret their binge-watching experiences and how these experiences impact interpersonal communication patterns. Using a descriptive qualitative approach, involving three university students selected through purposive sampling. Data were collected through semi-structured in-depth interviews and analyzed using thematic analysis. The study's results reveal five main themes. First, binge-watching is interpreted as a form of emotional coping with academic stress. Second, the main motivation for students to watch is facilitated by digital platform features such as on-demand and autoplay. Third, students experience ambivalence between the enjoyment of watching and the disadvantages experienced, such as physical fatigue and distracted focus. Fourth, digital content consumption serves as a means to create closer friendships through shared interests. Fifth, binge-watching contributes to increased knowledge and identity formation. With only three participants, the findings reflect individual experiences rather than broader generalizations. Binge-watching is a means of sharing experiences and a social resource in students' lives through digital content.

Makna Kehadiran dan Jarak Emosional Suami-Istri dalam Komunikasi Keluarga Berbasis Teknologi Digital pada Pasangan Urban di Jakarta

2026-03-10T23:45:45+00:00

This study aims to understand the meaning of presence and emotional distance in marital relationships within the context of digital technology-based family communication. This study uses a qualitative approach with a phenomenological design, grounded in Symbolic Interactionism, supported by Social Presence Theory, Attachment Theory, and the concept of technoference. Data were obtained through in-depth interviews with three urban couples and analyzed using Miles and Huberman's interactive model. The results indicate that presence is defined as involvement, attention, and quality of response in interactions, both in person and through digital media. Emotional distance arises when attention is distracted by gadgets, responses feel minimal, or conversations lose depth. Internal meaning-making processes play a crucial role before actual responses emerge in relationships. Couples also employ relational strategies and negotiations, such as agreeing on gadget-free time and open communication, to maintain emotional closeness. These findings confirm that relationship dynamics in the digital age are shaped by ongoing processes of interaction and meaning-making.

Dinamika Komunikasi Antarbudaya Awak Kabin pada Maskapai Multinasional: Studi Narrative Inquiry

2026-03-17T05:39:06+00:00

The global aviation industry involves frequent interactions among individuals from diverse cultural backgrounds, making intercultural communication an essential component of service delivery. However, research that specifically examines intercultural communication within airline service contexts, particularly studies using a narrative perspective focused on cabin crew experiences, remains limited. This study aims to analyze the dynamics of intercultural communication in multinational airline services by exploring the lived experiences of cabin crew as frontline service providers. The research adopts a qualitative approach with a narrative inquiry design, and data were collected through in-depth interviews with cabin crew members working for multinational airlines. The analysis is guided by Intercultural Adaptation Theory and Communication Accommodation Theory to understand how communication strategies are applied in multicultural service environments. The findings show that intercultural communication dynamics occur through three main processes: linguistic adaptation, negotiation of cultural norms and values, and the use of verbal and nonverbal accommodation strategies during service interactions. In addition, emotional sensitivity and awareness of cultural contexts emerge as important factors in maintaining effective communication and minimizing miscommunication. These findings indicate that intercultural communication functions not only as an interpersonal skill but also as a strategic competency that supports service quality in the global aviation industry.

Interactive Marketing Strategies in Sustainable Fashion- An Analysis of Fabric Recycling and Upcycling Practices

2026-03-16T09:08:21+00:00

The fashion industry significantly contributes to the global economy but is also one of the largest sources of environmental degradation due to high water consumption, textile waste, and carbon emissions. In Indonesia, textile waste has become a major environmental concern, particularly in West Java. As a response, sustainable fashion has emerged as an alternative approach that emphasizes environmentally responsible production and consumption. This study aims to analyze the interactive marketing strategies implemented by the Sejauh Mata Memandang X Mulih collaboration in promoting sustainable fashion through fabric recycling and upcycling practices. Using a descriptive qualitative method within a constructivist paradigm and guided by the Integrated Marketing Communication (IMC) framework, data were collected through non-participant observation, structured interviews, and documentation. The findings reveal that interactive initiatives such as the “Kembali Baik” repair workshop, exhibitions, and storytelling effectively enhance consumer engagement, strengthen brand relationships, and increase environmental awareness. The collaboration successfully integrates online and offline communication channels to deliver consistent sustainability messages, positioning interactive marketing as both a promotional and educational tool in the sustainable fashion industry.

Sentiment Analysis of TikTok Comments on Ambon Tourism Destinations Using the Naïve Bayes Algorithm

2026-03-16T09:00:34+00:00

Tourism promotion through social media has become an effective strategy in increasing public interest in tourist destinations. One of the popular platforms used by the public to share opinions is TikTok, where users actively leave comments related to tourism content. This study aims to analyze public sentiment toward Ambon tourism destinations based on TikTok comments using the Naïve Bayes classification algorithm. The dataset used in this research was obtained through a web scraping process and consisted of 115 comments that had been preprocessed through case folding, tokenization, stopword removal, and stemming. The comments were categorized into three sentiment classes: positive, neutral, and negative. The experimental results show that the Naïve Bayes model produced an accuracy value of 0.50, a precision value of 0.25, a recall value of 0.50, and an F1-score of 0.33. The sentiment distribution showed 75 positive comments, 25 neutral comments, and 15 negative comments. Although the classification performance remains moderate, the findings indicate that public sentiment toward Ambon tourism tends to be dominated by positive and neutral opinions. This research provides an initial reference for tourism stakeholders in evaluating public perceptions and improving digital tourism promotion strategies.

Strategi Komunikasi IKPB Yogyakarta dalam Meningkatkan Kepedulian Mahasiswa Belitung terhadap Kebudayaan Daerah

2026-04-08T02:22:24+00:00

This study aims to analyze the communication strategy implemented by the Ikatan Keluarga Pelajar Belitong (IKPB) Yogyakarta to foster overseas students' awareness of local culture, and to evaluate its effectiveness in protecting socio-cultural identity amid modernization. Using a qualitative case study approach, data were collected comprehensively through in-depth interviews, participant observation, and documentation of the board members and active members of IKPB Yogyakarta. The results show that IKPB Yogyakarta successfully implemented the four components of Effendy's communication strategy: (1) recognizing the target audience through inclusive psychosocial mapping; (2) combining modern digital media (Instagram, WhatsApp) with conventional face-to-face media (dormitories) as cultural incubators; (3) formulating messages using local language symbols and practical educational approaches; and (4) positioning the board members as credible communicators and role models (patrons). The impact of this study confirms that this community-based communication strategy is highly effective in transforming apathy into communal pride while simultaneously motivating students to take concrete action. These findings are expected to serve as a reference for communication models that other regional student organizations can apply to strengthen the preservation of cultural heritage in overseas environments.

Postmodern Perspectives on Teaching Deaf Culture through Inclusive BISINDO Classrooms: Hearing Students Micro-Narratives

2026-04-12T06:58:07+00:00

The shift from medical to socio cultural perspectives on disability has positioned Deaf culture as a legitimate form of knowledge. In this context, Indonesian Sign Language (BISINDO) serves not only as a communication tool but also as a key marker of Deaf identity and cultural transmission. This study explores how Deaf culture is taught in inclusive BISINDO classrooms organized by GERKATIN, focusing on hearing students’ experiences as forms of micro-narratives. Using a qualitative, constructivist approach and drawing on Jean François Lyotard’s postmodern theory, data were collected through interviews and observations involving four hearing students and one Deaf teacher. The findings show that BISINDO classrooms challenge dominant assumptions that prioritize spoken language. The use of visual communication creates moments of discomfort and adaptation for hearing students, which become important parts of the learning process. Students’ experiences reveal that learning Deaf culture produces diverse interpretations rather than a single meaning. Additionally, Deaf teachers are recognized as legitimate knowledge holders based on lived experience. Overall, the study highlights BISINDO classrooms as spaces that promote knowledge diversity and shift traditional power relations in education.

Personal Branding Kang Dedi Mulyadi Gubernur Jawa Barat pada Kunjungan Desa Cirendeu

2026-04-14T09:10:43+00:00

Personal branding is not only relevant to businesses and individuals on social media but also constitutes a crucial strategy in the political sphere. Political figures who actively cultivate their personal branding through social media can positively impact society, particularly by enhancing access to political information. The personal branding approach of Kang Dedi Mulyadi (KDM) serves as a notable example. This study investigates the messages and meanings embedded in the YouTube channel "Kang Dedi Mulyadi Official" and analyzes how personal branding is developed through this digital platform. Employing a qualitative method based on Roland Barthes' semiotic analysis, the research identifies the denotative, connotative, and mythical meanings present in each post. The findings reveal that KDM's personal branding is shaped through genuine, direct interactions with the community. The scenes depicted are not merely records of activities but also visual symbols that represent a humanistic, people-centered leader. The use of cultural attributes—such as traditional headbands along with a strong Sundanese dialect, serves as signifiers that reinforce his local identity. Furthermore, the YouTube content successfully constructs a narrative that a leader must uphold cultural values while also being a responsive problem-solver for the community at the grassroots level. Through visual consistency and the moral messages conveyed, KDM effectively transforms the digital platform into a dialogic space that narrows the gap between political elites and constituents, ultimately creating the image of a leader who is not only politically authoritative but also emotionally accessible.

Navigating Uncertainty in Contemporary Romantic Relationships: A Systematic Review Based on Uncertainty Reduction Theory (2011-2023)

2026-04-12T07:28:04+00:00

Uncertainty Reduction Theory (URT) explains how individuals experience and manage uncertainty in interpersonal interactions, particularly during the early stages of relationship development. However, uncertainty is not limited to initial encounters and can persist throughout ongoing relationships, including romantic relationships. This article aims to systematically review how Uncertainty Reduction Theory has been applied in the context of romantic relationships and to identify the types of uncertainty experienced by couples across different relational stages. Using a Systematic Literature Review (SLR) method guided by the PRISMA framework, this study analyzes seven national and international journal articles published between 2011 and 2023. The findings show that uncertainty in romantic relationships emerges not only during relationship initiation but also during maintenance, conflict, transitions, and dissolution. Couples experience uncertainty related to themselves, their partners, and the future of the relationship, which can influence emotional responses, communication patterns, and relational stability. The reviewed studies highlight the importance of communication strategies such as information seeking, self-disclosure, nonverbal cues, and digital communication behaviors in reducing uncertainty. Additionally, technological developments, including online dating and social media, introduce new forms of uncertainty while also offering alternative strategies for uncertainty reduction. This review demonstrates that URT remains a relevant and adaptable framework for understanding contemporary romantic relationships. The article also identifies gaps in existing research, particularly regarding long-term relationships and non-Western cultural contexts, and suggests directions for future studies.

Analisis Gaya Komunikasi Pemimpin dalam Meningkatkan Kinerja Karyawan di Pierogi Pierogi Bali

2026-05-04T09:15:37+00:00

Communication is an organization plays an important role in creating an effective working relationship between leaders and employees. The communication style applied by leaders has a major influence on employee comfort, motivation and productivity. The purpose of this study is to analyze the communication style used by leaders in improving employee performance at Pierogi Pierogi Bali. The method used is qualitative descriptive, with interview techniques, observation and documentation studies. The technique for determining informants in this study used purposive sampling technique. The results of this study indicate that the dominant communication style is controlling style, which is shown through the assertiveness of one-way communication. Leaders also show a tendency to use structuring style, shown by the delivery of systematic and clear instructions, as well as dynamic style which tends to be aggressive and causes discomfort for employees. This communication style has a direct influence on employee performance. Therefore, it is important for a leader to adjust his communication style to the needs and characteristics of the team in order to create a healthy work environment and support sustainable performance improvement.

Pengaruh Penggunaan Fitur Posting Ulang terhadap Kepuasan Pengguna Instagram pada Generasi Z

2026-05-04T08:58:17+00:00

This study aims to analyze the effect of using the repost feature ion instagram user satisfaction among generation Z. The main research question is whether the use of the repost feature affects user satisfaction levels. The study employs a quantitative approuch using a survey method involving 100 respondents selected via purposive sampling, with the criteria being active instagram users who have used the repost feature. Data were collected via a questionnaire using a likert scale and analyzed using descriptive stastistical techniques as well as simple linier regression. The result indicate that the use of the repost feature has a positive and significant effect on instagram user satisfaction among generation Z. The mot dominant motives for use are the need for information and self expression. These findings suggest that the repost feature functions not only as a means of sharing conten but also as a medium for fulfilling users psychological and social needs. This study contributes to the development of the Use and Gratification theory by emphasizing the importance of feature level analysis in understanding social media user behavior.

Analisis Respon K-Popers sebagai Korban Viktimisasi Narasi Derogatif di Media Sosial X

2026-05-04T09:12:44+00:00

The K-Pop phenomenon in Indonesia has experienced significant growth, with fans forming active digital communities on social media, particularly on X. However, this popularity is accompanied by the emergence of derogatory narratives that stigmatize K-Pop fans and idols through negative language. This study aims to identify patterns of derogatory narratives directed at K-Pop fans and idols on X and to analyze how fans respond to these narratives in digital interactions. This research employs a descriptive qualitative approach using digital methods, with social media data as the primary source. The findings show that derogatory narratives are constructed through repeated use of terms such as “stupid,” “idiot,” “sissy,” and “plastic,” which develop from individual labeling into broader generalizations. These narratives reinforce negative stereotypes and position fans as subordinate in digital spaces. Fans demonstrate diverse responses, both direct and indirect. Based on Stuart Hall’s reception theory, responses are predominantly oppositional and negotiated, indicating that fans tend to reject or reinterpret these narratives. Many also adopt a “lurker” role through coping strategies such as ignoring, blocking, or limiting interactions. These findings indicate that K-Pop fans are active agents who interpret and respond to stigma while maintaining their identity and community solidarity.

Strategi Respon PT Pertamina pada Krisis Dugaan Oplosan Pertamax dalam Pemberitaan Kompas.com dan CNN Indonesia: Analisis Situational Crisis Communication Theory (SCCT)

2026-05-07T08:35:01+00:00

The crisis of the alleged Pertamax fuel fraud involving PT Pertamina (Persero) has become an issue that has received widespread attention because it has the potential to damage the company's reputation as a national energy provider. This study has the aim of conducting analysis on PT Pertamina's crisis communication response strategy as represented in online media reports. The study used the Situational Crisis Communication Theory (SCCT) approach with a quantitative content analysis method on 41 articles from Kompas.com and CNN Indonesia at the period February 25 to March 25, 2025. The results showed that the most dominant strategy was denial, followed by justification, apology, and ingratiation. The dominance of denial indicates the tendency of companies to deny involvement in crises in order to protect reputation, which is then reinforced by rational explanations. Meanwhile, apology and ingratiation are used as an effort to restore image and rebuild public trust. Furthermore, no significantly discrepancy was found among the two media in representing PT Pertamina's crisis response strategy. These findings show that the communication strategies used are still defensive and less varied, so they need to be evaluated to improve the effectiveness of crisis handling.

Citra Diri Digital Pemain Roblox melalui Kustomisasi Avatar: Studi Fenomenologi pada Remaja Indonesia

2026-05-04T09:24:43+00:00

This study aims to analyze how Indonesian adolescents represent their self-image through avatar customization in Roblox. This research uses a qualitative approach with a phenomenological method to explore the subjective experiences of players in constructing their digital identities. Data were collected through in-depth interviews with adolescent Roblox users who actively customize their avatars and interact within virtual spaces. The findings show that avatar customization is not merely a visual display, but a meaningful process of self-representation. Through avatars, adolescents express how they perceive themselves as well as how they want to be perceived by others. This process involves impression management, where the avatar functions as the “front stage,” while personal motivations and considerations remain in the “backstage.”. Furthermore, Roblox does not only function as an entertainment platform, but also as a social space where identity is formed, negotiated, and expressed. This study is expected to contribute to digital communication studies, particularly in understanding the formation of digital self-image and identity construction among adolescents in virtual spaces. These findings also highlight the importance of virtual environments in shaping contemporary youth identity.

Analisis Resepsi Penggemar K-Drama terhadap Adaptasi A Business Proposal Versi Indonesia

2026-05-04T09:40:54+00:00

This study aims to analyze the audience reception of K-Drama fans toward the Indonesian adaptation of A Business Proposal. The research employs a qualitative approach using reception analysis based on Stuart Hall’s theory, particularly through the concepts of encoding and decoding. Data were collected through in-depth interviews with ten informants who are active K-Drama viewers. The findings indicate that audience interpretations are diverse and are influenced by their experience of watching the original version, expectations toward the adaptation, as well as their social and cultural backgrounds. The analysis identifies three decoding positions: dominant, negotiated, and oppositional. The dominant position is reflected in audiences who accept the intended meaning constructed by the producers and perceive the adaptation as still relevant within the local context. However, the negotiated and oppositional positions are more prevalent. In the negotiated position, audiences accept the core narrative but express criticism toward emotional delivery, dialogue, and production quality. Meanwhile, the oppositional position reflects a rejection of the adaptation, as it is perceived as failing to adequately represent the essence of the original version. These findings confirm that audiences play an active role in interpreting media texts.

Strategi Komunikasi B2B Sales Account Executive dalam Memperkuat Loyalitas Pelanggan Berbasis FRIO di PT PLN Nusantara Power

2026-05-07T08:26:39+00:00

The Business-to-Business (B2B) communication strategy implemented by Sales Account Executives (SAEs) to increase customer loyalty uses the FRIO (Facts, Reasons, Impacts, Outcome) approach at PT PLN Nusantara Power. The background of this research arose due to the mismatch between the high level of customer satisfaction and the level of loyalty that has not reached optimal levels. This research uses a descriptive qualitative method by collecting data through interviews, observations, and document analysis. Data were analyzed using the Miles and Huberman model, which includes data reduction, data presentation, and drawing conclusions, and then categorized within the FRIO analysis framework. The results show that B2B communication conducted by SAEs is multichannel and flexible, and is very important in building trust and long-term relationships. The quality of information such as completeness and speed of data, remains a challenge that affects customer loyalty. This research confirms that effective communication is not only measured by its intensity, but also by the value of the information conveyed to support customer business decision making.

Pemanfaatan Akun Instagram @lost.in.jogja sebagai Media Promosi Wisata Cycling Tour di Yogyakarta

2026-05-10T04:34:41+00:00

This study aims to analyze the use of the Instagram account @lost.in.jogja as a promotional medium for cycling tour tourism in Yogyakarta within the context of experience-based tourism marketing. This research employs a qualitative descriptive approach, with data collected through in-depth interviews, observation, and documentation. Data analysis is conducted using an interactive model consisting of data reduction, data display, and conclusion drawing, and is interpreted through the AISAS framework (Attention, Interest, Search, Action, Share) to map audience behavior in responding to digital promotional content. The findings indicate that Instagram is utilized in an integrated manner using aesthetic visual content, experience-based storytelling, and the optimization of platform features such as Reels, Stories, Highlights, and Direct messages. Visual content plays a role in attracting audience attention, while storytelling builds emotional engagement and interest. Instagram features facilitate information search and interaction, which encourage service usage decisions, while user experiences are redistributed through user-generated content that expands promotional reach organically. These findings confirm that Instagram functions as a communication ecosystem that integrates content, interaction, and user experience in supporting the effectiveness of experience-based tourism promotion.

Analisis Wacana Kritis Pemberitaan Peresmian Masjid Al Bakrie Lampung pada Portal Berita NU Online

2026-05-10T05:00:42+00:00

This study aims to reveal how the construction of discourse, ideology, and power relations are represented in the news coverage of the inauguration of the Al Bakrie Mosque in Lampung on NU Online. The method used is a qualitative approach with Norman Fairclough's critical discourse analysis technique which includes three dimensions, namely text analysis, discursive practice, and social practice. The results show that in the text dimension, NU Online uses religious diction, narrative structure, and persuasive language style to build a positive image of the mosque as a symbol of Islamic progress. In the discursive practice dimension, news production and distribution reflect the function of digital da'wah that emphasizes moderate Islamic values, while text consumption strengthens the acceptance of messages by audiences who have ideological closeness. In the social practice dimension, the news coverage shows the relationship between religion and the state, the reproduction of moderate Islamic ideology, and the integration of Islamic values with local culture. This study contributes to understanding the role of Islamic media as an effective digital da'wah tool in shaping public opinion and spreading Islamic values in the public sphere.

Strategi Komunikasi Pengurus BUMDes dalam Meningkatkan Partisipasi Masyarakat melalui Media Digital

2026-05-16T05:07:59+00:00

This research was conducted using field research. This study examines the communication strategies used by Badan Usaha Milik Desa in Pekon Tanjung Heran Village to increase community participation. The purpose of this study is to describe the communication strategies used by Badan Usaha Milik Desa in Pekon Tanjung Heran Village to increase community participation in village development programs. A descriptive qualitative research method was used in this study, utilizing data from interviews, observations, and documentation. The data from this study were analyzed using in-depth descriptive analysis and reviewed to be able to narrow down the results of the analysis properly and correctly. The results of this study found that socialization is the most effective communication strategy used by Badan Usaha Milik Desa in Pekon Tanjung Heran Village to communicate with the community. Direct socialization to the community allows Badan Usaha Milik Desa in Pekon Tanjung Heran to target all levels of society, both the older and younger generations, so that all levels of society can receive information directly from the management.

Makna Pesan Moral Film Perjalanan Pertama (Model Roland Barthes)

2026-05-16T05:31:39+00:00

The film "Perjalanan Pertama" by Arief Malinmudo is important to observe because it is not just an ordinary journey but teaches the process of maturity through a physical journey between a grandfather and his grandson. This study aims to determine the moral message contained in the film. This study implies a qualitative method, Roland Barthes' semiotics, because this method is relevant to analyze the moral message hidden behind the symbols and signs in the film. The data is collected by observing film clips that have signs and symbols that represent the moral message. The primary data in this study is the film "Perjalanan Pertama", while secondary data was obtained through social media, the internet, and journals relevant to this study. The data analysis technique was taken through three levels: the denotative level, the connotative level, and the myth level. The results of this study are: (1) The importance of honesty and accepting reality in the past; (2) Intergenerational relationships, namely setting aside ego and learning from each other's lives; (3) Sincerity; (4) Finding identity through a long journey.

Analisis Framing Entman dalam Pemberitaan Karhutla pada Kompas.com dan Cnnindonesia.com Tahun 2026

2026-05-12T07:03:51+00:00

This study aims to analyze the framing of forest and land fire (karhutla) news coverage on Kompas.com and Cnnindonesia.com during the period of March–April 2026 using the framing model of Robert N. Entman. The analysis was conducted on five karhutla news articles from Kompas.com and three from Cnnindonesia.com. The results show that Kompas.com frames karhutla across several affected regions in Indonesia. In addition to presenting statistical data, Kompas.com highlights solution-oriented aspects in detail, such as the implementation of green policing, public warnings regarding karhutla disasters, and appeals to prevent land burning. However, the framing tends to be normative and less critical of underlying structural causes. In contrast, Cnnindonesia.com focuses its karhutla coverage primarily on the Riau region. The framing presented is more descriptive of events, with limited exploration of long-term (sustainable) solutions and mitigation efforts. The findings of this study indicate that the media play a strategic role in shaping public perceptions of disasters. However, they have not yet fully optimized their educational and mitigative functions in building community resilience to forest and land fire disasters.

Representasi Maskulinitas dan Ketangguhan dalam Iklan OPPO A5 Pro Denny Sumargo: Semiotika Roland Barthes

2026-05-19T09:29:28+00:00

This study aims to analyze the representation of masculinity in the advertisement "OPPO A5 Pro | Mainstay Partner in Every Challenge" which features Denny Sumargo as a construction of male identity in technology-based media. Advertising is understood as a meaning-forming agent that reproduces gender ideology through a system of visual signs. This study used a descriptive qualitative approach with the method of non-participant observation of seven advertising Scenes as an analysis unit. The framework of analysis is based on Roland Barthes' semiotics which includes levels of denotation, connotation, and myth, and is supported by traditional and contemporary concepts of masculinity to reinforce the interpretive process. Secondary data were obtained from the scientific literature relevant to the study of semiotics and masculinity. The results of the study show that masculinity is represented through the visualization of physical toughness, the ability to face challenges, emotional stability, protective roles, and the integration of technology as part of masculine performance. These representations form a hybrid masculinity that combines traditional masculine values with modern technological competence. These findings confirm that the OPPO A5 Pro advertisement utilizes masculinity as a visual communication strategy to strengthen product image while contributing to the communication study regarding the formation of masculinity myths in contemporary digital media.

Strategi Positioning Masjid Al-jabbar sebagai Destinasi Wisata Religi yang Menunjang Kesehatan Mental

2026-05-21T03:31:28+00:00

This study aims to analyze how visitors’ experiences shape the positioning of Al-Jabbar Grand Mosque as a modern religious destination that supports mental health. The research focuses on emotional experiences, perceptions of the physical environment, social interactions, and the meanings constructed by visitors during their time in the mosque area. A qualitative approach with a phenomenological design was used, as this study seeks to understand the subjective meanings of visitors’ experiences in depth. The informants consisted of 22 participants 9 male and 13 female visitors selected through purposive sampling. Data were collected through in-depth interviews and analyzed using processes of data reduction, thematic categorization, and meaning interpretation. The results show that visitors experience a strong sense of tranquility, comfort, and psychological restoration, including a “being away” sensation from the pressures of daily routines. The mosque’s architecture, lakeside landscape, and open-space ambience contribute significantly to calming spiritual and psychological experiences. Social interactions between visitors and mosque staff further reinforce positive perceptions of the mosque environment. These findings indicate that the positioning of Al-Jabbar Mosque naturally emerges through visitors’ authentic experiences rather than through formal promotional strategies. This study is expected to serve as a reference for mosque administrators in developing modern religious spaces that support the emotional well-being of the community.

Analisis Konten pada Media Sosial Instagram @Kemndiktisaintek.ri sebagai Penyebaran Informasi & Komunikasi

2026-05-21T05:03:48+00:00

Content analysis on the Instagram account of the Ministry of Higher Education, Science, and Technology of the Republic of Indonesia, through the account @kemndiktisaintek.ri, has become a relevant topic in the digital era as a means of disseminating information and public communication. Instagram is a social media platform with wide reach and interactive features that government agencies can utilize to build effective communication with the public. Various studies have shown that Instagram can be an effective medium for conveying information if supported by good information quality, such as completeness, relevance, accuracy, timeliness, and attractive content presentation. Digital communication strategies on Instagram also require careful content planning and optimal utilization of platform features to create two-way interactions with the audience. However, several studies have found that government agency social media accounts still face challenges in increasing content interactivity and appeal, resulting in less than optimal public engagement. Therefore, creative, informative, and participatory content management is a crucial factor in increasing the effectiveness of public communication. In addition to being an information medium, Instagram can also function as a crisis communication tool that helps government agencies convey policies, clarify issues, and rebuild public trust. Therefore, optimizing Instagram content management strategies is a crucial step for government agencies in increasing the effectiveness of information dissemination and digital communication to the wider public.

Pola Komunikasi Kolaboratif Kreator Alif Kenzo dan Clipper dalam Produksi Konten TikTok

2026-05-05T05:40:54+00:00

This study examines collaborative communication patterns between content creators and clippers in the production of TikTok content. The rapid growth of short-form video platforms has shifted creative work from an individual activity to a more collaborative process that relies on intensive and structured digital communication. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, documentation of editing workflows, and a review of relevant and recent literature. The findings identify four main communication patterns: instructional communication, technical communication, revision negotiation, and relationship maintenance communication. These patterns form a cyclical, dynamic, and interdependent communication flow in daily work practices. The study reveals that the success of TikTok content production is not solely determined by the technical skills of clippers, but also by the effectiveness of organizational communication and the quality of professional relationships between creators and clippers over time. This research is expected to contribute to the development of organizational communication studies within the platform-based digital content industry.

Praktik Pemanggilan AI Grok dalam Interaksi Publik Pengguna Media Sosial X

2026-05-07T08:16:03+00:00

Social media platform X provides a public digital space where users interact in participatory and open ways. The presence of AI Grok in this platform introduces a new form of interaction, where users can mention the AI account directly in public conversations. This study aims to examine how AI Grok is invoked in public interactions on social media X. Data were collected over three weeks, from January 1 to January 21, 2026. A qualitative approach using netnography was applied to analyze 63 posts mentioning the @grok account. Data were analyzed thematically to identify mention contexts, invocation patterns, and user responses. The findings reveal that AI Grok is not merely used as an information source, but also serves as a third party in public discussions, a clarification tool, and a medium for social expression. These findings suggest that invoking AI on social media represents a strategic form of social communication in the digital public sphere, rather than merely an individual information-seeking activity.

Analisi Ekuitas Merek dan Strategi Merek Pada Industri Kebugaran di Indonesia: Perbandingan FIT HUB, Anytime Fitnes, dan Celebrity Fitnes dengan Model Aaker

2026-05-20T08:47:26+00:00

This study aims to analyze and compare the brand equity and brand strategies of three major players in Indonesia’s fitness industry FIT HUB, Anytime Fitness, and Celebrity Fitness using Aaker’s brand equity model. The primary focus of this study is to evaluate the dimensions of brand awareness, brand associations, perceived quality, and brand loyalty, as well as the differentiation strategies implemented by each brand. Using a qualitative approach with a case study method, data was collected through in-depth interviews with marketing managers and customers, as well as secondary document analysis. The research results reveal that FIT HUB has successfully built brand awareness through digital marketing and influencer collaborations to reach young consumers with a modern, tech-savvy image. Anytime Fitness relies on 24-hour access flexibility and word-of-mouth recommendations, but faces challenges in managing crowd density and instructor availability. Meanwhile, Celebrity Fitness maintains its premium positioning through strategic locations in malls and community activities, though it is considered lacking in personal attention. Findings indicate that the highest loyalty is found among FIT HUB users due to service consistency. This study concludes that strengthening brand equity requires a balance between physical facilities and emotional connections through authentic customer experiences. Strategic recommendations are provided for each brand to improve service quality and standardize the experience to ensure business sustainability in a competitive market.

Manajemen Komunikasi Redaksi Okemedan.com dalam Proses Pemberitaan Okeperistiwa

2026-05-20T09:08:53+00:00

This study aims to examine how the editorial communication management of Okemedan.com operates in the news production process within the OkePeristiwa rubric, as well as to identify the challenges faced in its implementation. Communication management plays a crucial role in maintaining the quality of information delivered to the public, especially in the digital era where speed and accuracy are highly demanded. This research employs a qualitative approach with a descriptive method. Data were collected through interviews, observation, and documentation involving the editorial team of Okemedan.com. The results show that editorial communication management is carried out systematically through planning, organizing, actuating, and controlling stages, supported by digital-based coordination. In addition, the gatekeeping process is applied in multiple layers to ensure that news content meets standards of accuracy, relevance, and journalistic ethics. However, several challenges are encountered, including the dilemma between speed and accuracy, difficulties in verifying information, and the spread of misinformation. This study indicates that effective communication management and proper gatekeeping play an important role in maintaining the credibility of online media in the fast-paced flow of information.

Model Partisipatif Pengelolaan Pariwisata Bahari oleh Masyarakat Bajo di Pulau Labengki

2026-05-21T04:42:05+00:00

The participatory communication model in marine tourism management can be used as a reference in managing marine tourism that maximally involves community participation. The community must be involved in marine tourism management. Community participation is important because the community in tourism management is positioned as an 'object of tourism management' rather than a 'subject of tourism management.' This study focuses on the participatory communication model of the Bajo community in marine tourism management on Labengki Island. The research findings indicate that participatory communication of the Bajo community in marine tourism management is carried out through various activities. The Bajo community participates in planning, management, decision-making, and evaluation of tourism management activities. In addition, community empowerment in managing marine tourism on Labengki Island can be seen with the existence of homestays owned and managed by the Bajo community to support tourism. The Bajo community is also involved in providing tourism transportation, specifically boats, thereby improving the local economy. The Bajo community receives training from the government in managing homestays, becoming tour guides, and maintaining the tourism environment on Labengki Island.

Konsistensi Representasi Kecantikan Inklusif Iklan Instagram @cantikcitra Periode 2024-2025: Analisis Semiotika Iklan

2026-05-22T07:43:19+00:00

This study analyzed the consistency of inclusive beauty representation in two Instagram ad campaigns @cantikcitra. The 2024 campaign echoes the 'Beautiful Hands'. Meanwhile, the 2025 campaign echoes 'Skin Serum'. This study uses Roland Barthes' semiotic analysis. The research aims to reveal how visual and verbal signs form the meaning of inclusivity and assess the continuity of communication strategies across time. The results show that both campaigns maintain a soft aesthetic, warm colors, and emphasize authenticity. However, in the period 2024 to 2025 there will be a shift in meaning. The 2024 advertising campaign constructs inclusivity through the representation of women's social roles. While the 2025 ad campaign emphasizes personal experience, self-acceptance and emotional closeness. The level of myth is generated that in two periods builds the narrative that beauty no longer depends on physical standards. But in the comfort of being yourself. Although aesthetically consistent, the representation of diversity is still within the boundaries of the mainstream, inclusivity. Based on these results, it is confirmed that the importance of ethical commitment and participatory strategies for brands. Of course, it aims to be a solid fortress so that the value of inclusivity does not stop at visual symbols. However, it becomes a substantive and sustainable communication practice

Amplifikasi Brand Loyalty dan Awareness melalui Perubahan Logo Taman Impian Jaya Ancol

2026-04-15T06:41:01+00:00

After 30 years, Taman Impian Jaya Ancol (TIJA) replaced the logo it had long used in July 2022. This rebranding occurred at an appropriate moment, considering that during the COVID-19 pandemic in 2020–2021 people shifted their tourism preferences toward alternatives such as virtual tourism, road trips, voluntourism, and other forms of travel. As the pandemic began to ease in 2022, TIJA introduced a new logo to strengthen brand awareness among both existing and potential consumers. This study aims to identify the marketing strategies implemented by TIJA through the lens of marketing semiotics proposed by Laura R. Oswald (2015). The findings show that TIJA’s new logo reflects a brandscape characterized by emotional tension embedded in each letter of the logo, symbolizing happiness, wonder, hospitality, and relaxation. In addition, the use of cultural tension depicted through the overall symbols is intended to prevent cultural conflict while acknowledging cultural categories. TIJA leveraged this rebranding moment to shift public travel behavior back toward urban recreational destinations. The study concludes that the new logo, as part of TIJA’s marketing semiotic strategy, has contributed to strengthening brand identity and potentially supporting the increase in visitor numbers and strengthening brand identity. This research also provides implications for similar industries to adopt comparable strategies in adapting, reinforcing brand identity, and enhancing promotion, while contributing to the development of marketing semiotics studies.

Kredibilitas Sejarah dalam Konten Deepfake “Ketemu Jendral Daendels” di TikTok

2026-05-25T08:18:08+00:00

This study aims to analyze the historical credibility of the deepfake content titled “Ketemu Jenderal Daendels” on TikTok. The research examines users’ assessments of visual realism, attractiveness, and the historical credibility of the content as a source of historical information. This study employed a quantitative approach using a survey method. Data were collected through an online questionnaire from 97 respondents selected via purposive sampling, namely TikTok users who had watched the deepfake content. The data were analyzed using descriptive statistics and simple linear regression. The results show that the deepfake content has a high level of visual realism and attractiveness, making it effective in increasing young people’s interest in history. However, its historical credibility is rated moderate to low, particularly in terms of accuracy and trustworthiness. This study concludes that deepfake historical content on TikTok serves better as an introductory tool to spark interest in history rather than as a credible source of historical information. These findings emphasize the importance of content transparency and digital literacy in the era of artificial intelligence.