MUKASI: Jurnal Ilmu Komunikasi

Viralitas Surat Al-Fatihah Dewa 19: Negosiasi Makna Agama di Media Sosial

Iman Mukhroman — 2025-05-15

The virality of the video of Dewa 19 performing surah Al-Fatihah in a music concert has become a widespread discussion on social media, raising debates between artistic expression and the boundaries of religious sacredness. This research aims to understand how religious symbols are represented and reinterpreted in the digital popular culture space. A qualitative approach was used with netnographic methods and framing analysis of social media content responding to the video. Data was collected from comments on platforms such as YouTube, TikTok, Instagram, and Twitter, then analyzed to identify patterns of public interpretation. The results show that the video became a space of negotiation between religious expression, commodification of religious symbols, and shifting religious authority in the digital era. The emergence of polarized opinions reflects new dynamics in the relationship between religion and popular culture. The findings show that social media not only reproduces religious meanings, but also becomes a discursive arena where religious authority is challenged and negotiated. This research contributes to the study of religious communication and digital media in the contemporary era.

Hasrat dalam Iklan Permen Mentos ‘Say Freeze’ Menggunakan Pendekatan Semiotika Indeks, Ikon, dan Simbol

Michelia Aisha Rangkuti — 2025-05-15

This study analyzes how visual signifiers in the Mentos Cool Gel “Say Freeze” advertisement construct and evoke consumer desire. The objective is to provide an understanding of how visual elements in advertising are strategically constructed to create seductive associations of meaning, which ultimately fail to offer full satisfaction. This research employs a qualitative descriptive method using Charles Sanders Peirce’s semiotic theory—particularly the categories of index, icon, and symbol—and Jacques Lacan’s theory of desire, supported by a literature review. The findings indicate that the Mentos “Say Freeze” advertisement employs a variety of visual elements to generate a chilling sensation that stimulates consumer desire, rather than simply promoting a candy product. These elements evoke fantasies of unattainable pleasure through the use of novelty and idealized identity images aligned with social norms. The advertisement also utilizes cross-sensory perception by replacing the sense of taste with visual cues. Critically, the ad manipulates desire, exploits psychological lack, and reinforces consumerist ideology by sacrificing individual authenticity and autonomy for capitalist gain. Therefore, this study emphasizes the need for ethical reflection on advertising practices.

Analisis Stimulus Respons Member Xkwavers Madura terhadap Iklan Brand Pro Israel

Zulfa Amatillah Al Qunaita — 2025-05-15

The escalating conflict between Palestine and Israel since October 2023 has drawn global attention, including in Indonesia. This conflict has not only caused polarization among nations but has also triggered boycott movements against brands perceived as pro-Israel. One significant impact of this phenomenon is the shift in consumer attitudes, particularly within communities of Korean Wave enthusiasts, such as Xkwavers Madura. The research problem in this study is how members of Xkwavers Madura respond to advertisements from brands that are associated with being pro-Israel. This study aims to analyze the response of the Xkwavers Madura community toward advertisements from pro-Israel brands that collaborate with K-Pop idols, using a descriptive qualitative approach and the Stimulus-Response (S-R) theory. Data were collected through interviews and observations of the community’s social media activities from June to September 2024. The findings indicate a range of responses within the community, from apathy to active participation in boycott and blockout movements against brands and celebrities perceived as supporting Israel.

Representation of Cultural Values in Digital Content Through a Grounded Theory Approach to Cultural Creators on Tiktok

Arin Mantara Anggawirya — 2025-05-15

This study aims to analyze how cultural values are represented and perceived in digital media content, particularly on the TikTok platform. Employing a qualitative grounded theory approach, the research involved nine observations of content creators who share representations of both local and transnational cultures. The data analysis process was conducted in stages using open coding, axial coding, and selective coding, facilitated by NVivo 15 software to support coding, conceptual relationships, and data visualization. The findings reveal that “Educational and Reflective Impact” emerged as the core category representing the main outcome of digital cultural content. This impact arises from the complex interaction of several supporting categories: Cultural Representation, Cultural Values and Tolerance, Presentation Strategies and Appeal, Audience Participation and Response, Consistency and Cultural Commitment, and Digital Communication Ethics. These findings suggest that digital cultural content serves not only as entertainment but also as a medium for social education and cultural reflection, especially when presented authentically, engagingly, and ethically. This study contributes to the field of digital cultural literacy and offers a systematic approach to understanding how culture is communicated, interpreted, and reimagined by global audiences through social media.

The Influence of Halal Seasoning Issues on Consumer Awareness and Purchase Interest: A Study of the Royco Brand in Cipedak and Cinere Districts

Alini Indriana Utari — 2025-05-15

Royco is one of the popular seasoning brands in Indonesia. However, increasing consumer awareness regarding halal issues has raised concerns about the product's halal status. Given that Royco seasoning is widely used in daily cooking, ensuring its halalness becomes critical. This study aims to examine the influence of halal issues on consumer awareness and purchase interest toward Royco products in the Cipedak and Cinere Districts. A quantitative explanatory research method was employed using an online survey distributed through Google Forms, and the data were analyzed with the SEM-PLS technique using SmartPLS 3.2.9 software. The findings show that the halal issue has a significant direct effect on purchase interest (22.3%) and an indirect effect through consumer awareness (17.3%). Furthermore, the halal issue strongly influences consumer awareness (50.2%), which subsequently contributes to an increase in purchase interest (34.6%). These results highlight that clarifying and disseminating information about the halal status of products not only directly boosts consumer purchase interest but also enhances consumer awareness, which in turn strengthens purchase interest. The study implies that companies must prioritize transparent halal certification communication to maintain and increase market trust and purchasing behavior.

Analisis Self-Presenting pada Anggota Komunitas Anime Lovers Kebumen

Gigih Syamsul Hidayat — 2025-05-15

This study aims to analyze the self-presentation of members of the Anime Lovers Kebumen community in the social environment. This study uses a qualitative descriptive method, determining informants using purposive sampling techniques. In its data collection, this study used primary data obtained through in-depth interviews and participatory observations with community members, and secondary data obtained from additional informants and other external sources. The data validity technique in this study uses source triangulation. Based on the social community's view of the stigma of wibu, especially members of the ALK community still tend to be negative in almost all aspects, such as appearance and personality that are seen as strange. This makes members of the ALK community choose to close themselves or as much as possible present themselves as normal people in the social environment, so they use the ALK community as a forum to present themselves as a wibu. When ALK members are in a front stage position or in a social environment, they present themselves as their profession without showing their authority to conform to the norms that apply in the social environment.

Instagram sebagai Arena Wacana Empati: Analisis Wacana Kritis terhadap Respons Publik atas Kesaksian Korban Film Bid’ah pada Akun @ctd.insider

Irhazt Angga Denilza — 2025-05-15

The rapid development of social media has fundamentally transformed the landscape of social communication, particularly in addressing sensitive issues such as sexual abuse. This study aims to analyze the discourse of empathy that emerged toward victims of sexual abuse at an Islamic boarding school, which went viral through the Instagram account @ctd.insider. This research applies Norman Fairclough’s Critical Discourse Analysis (CDA) framework, focusing on three dimensions: textual analysis, discursive practice, and socio-cultural practice. Data were collected through documentation techniques involving captions, comments, hashtags, and netizen visual reactions to the content posted on April 23, 2025. The results reveal that the use of emotive diction, narrative sentence structures, metaphorical language, and intertextuality with the film Bid’ah played a significant role in constructing the meaning of empathy in the digital space. The public did not merely consume information passively but actively participated in shaping digital solidarity through comments, content dissemination, and emotional expression. This empathy discourse also highlights resistance against traditional religious and gender-based power structures within the pesantren. On the social practice level, public responses via social media contribute to changing societal perspectives on religious authority, gender equality, and victim protection. This study contributes to the growing body of literature on digital empathy and underscores the importance of social media as an arena for producing new social meanings. The findings reinforce the argument that digital media can function as a tool for resisting structural injustice by promoting solidarity discourses and supporting victims' rights.

Framing Espos.id dan Kompas.com dalam Pemberitaan Pemilihan Calon Gubernur Jawa Tengah Tahun 2024

Candra Permana — 2025-05-15

This article aims to analyze the news framing of the gubernatorial and vice-gubernatorial candidate pair for Central Java, Ahmad Luthfi–Taj Yasin, in the 2024 gubernatorial election as reported by Espos.id and Kompas.com. Using a framing analysis approach based on Robert N. Entman's model, the study finds that Espos.id tends to highlight the Ahmad Luthfi–Taj Yasin pair more prominently through more intensive coverage, the use of positive diction such as “ready to win” and “the right figure to lead Central Java,” and narratives involving national figures as a form of legitimacy. Espos.id's framing presents the pair as a symbol of the continuity of national power and regional stability. In contrast, Kompas.com presents more neutral reporting by proportionally covering both candidate pairs, emphasizing issues of state official neutrality, electability dynamics, and maintaining a focus on democratic principles and political ethics.
Thus, the study concludes that Espos.id tends to construct a framing that favors Ahmad Luthfi–Taj Yasin, while Kompas.com maintains balanced information in line with the principles of objective journalism.