MUKASI: Jurnal Ilmu Komunikasi <table style="height: 50px; vertical-align: middle; border-bottom: 3px solid #ffffff; background-color: #e0af00; width: 100%; border: 0px solid black; box-shadow: 1px 1px 5px 2px;" border="0" width="100%" rules="none"> <tbody> <tr> <td width="165" height="100"><img src="" alt="" width="800" height="1132" /></td> <td> <table class="data" border="0" width="100%"> <tbody> <tr valign="top"> <td width="30%"><strong>Journal Title</strong></td> <td>:</td> <td width="70%">MUKASI</td> </tr> <tr valign="top"> <td width="30%"><strong>Subjects</strong></td> <td>:</td> <td width="70%">Jurnal Ilmu Komunikasi</td> </tr> <tr valign="top"> <td width="30%"><strong>Language</strong></td> <td>:</td> <td width="70%">Indonesia and English</td> </tr> <tr valign="top"> <td width="30%"><strong>e-ISSN</strong></td> <td>:</td> <td width="70%">2828-3449</td> </tr> <tr valign="top"> <td width="30%"><strong>p-ISSN</strong></td> <td>:</td> <td width="70%">2828-3589</td> </tr> <tr valign="top"> <td width="30%"><strong>Frequency</strong></td> <td>:</td> <td width="70%">4 issues per year (February, May, August and November)</td> </tr> <tr valign="top"> <td width="30%"><strong>Publisher </strong></td> <td>:</td> <td width="70%">Yayasan Pendidikan Penelitian Pengabdian Algero</td> </tr> <tr valign="top"> <td width="30%"><strong>DOI </strong></td> <td>:</td> <td width="70%"><a href=""><span style="color: #000000;"></span></a></td> </tr> <tr valign="top"> <td width="30%"><strong>Citation Analysis </strong></td> <td>:</td> <td width="70%"><a href=";hl=id&amp;authuser=2" target="_blank" rel="noopener"><span style="color: #000000;">Google Scholar</span></a></td> </tr> <tr valign="top"> <td width="30%"><strong>Editor-in-chief</strong></td> <td>:</td> <td width="70%">Romindo</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p align="justify"><strong>MUKASI (Jurnal Ilmu Komunikasi) </strong>adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan <em>open access</em> yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan jurnal MUKASI adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal MUKASI berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan.</p> en-US <p align="justify">Hak cipta pada setiap artikel adalah milik penulis.<br /><span style="font-size: 0.875rem;">Penulis mengakui bahwa MUKASI (Jurnal Ilmu Komunikasi) sebagai publisher yang mempublikasikan pertama kali dengan lisensi </span><em style="font-size: 0.875rem;"><span id="result_box" class="" lang="id"><a href="" target="_blank" rel="license noopener">Creative Commons Attribution 4.0 International License</a>.<br /></span></em><span style="font-size: 0.875rem;">Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada MUKASI (Jurnal Ilmu Komunikasi).</span></p> (Romindo) (Sabam Syahputra Manurung) Tue, 28 Feb 2023 00:30:20 +0000 OJS 60 Pesan Dakwah dalam Film Animasi Nussa dan Rara Episode 1-5 (Analisis Semiotika Roland Barthes) <p><em>This film is an animated da'wah packaged with the aim of teaching Islamic values that contain positive educational messages for children. Rara tells the story of a little sister who is curious about many things. Nussa as a patient, loving sister and always gives good advice to her sister. The purpose of this study was to determine the message of da'wah contained in the animated film Nussa and Rara. The method used is the semiotic analysis method of Roland Barthes because this method is classified as suitable for analyzing the da'wah message contained in the animated film Nussa and Rara, namely denotation and connotation. The overall results of this study include; how to behave before bed that must be done for every Muslim, starting all work by reading basmalah, giving a smile to our brothers because smiling is the easiest worship, cleaning the surrounding environment to create a comfortable and beautiful atmosphere, and when the call to prayer is resounding don't be noisy because Adhan is a call from Allah that must be hastened. Episodes 1-5 contain da'wah messages that can be a teaching for the general public about Islamic teachings.</em></p> Nur Aini Copyright (c) 2023 Nur Aini Tue, 28 Feb 2023 00:00:00 +0000 Hubungan Motivasi Mahasiswa dan Komunikasi Interpersonal dalam Peningkatan Prestasi <p><em>Motivation is one of the factors that can affect student academic achievement, it is an indicator of the quality and quantity of knowledge that has been mastered by students. The outcomes are influenced by several factors including the interpersonal communication of lecturers and the motivation possessed by students in studying. This study aims to determine the relationship between students’ motivation in the Faculty of Communication, University of Muhammadiyah, Prof. Dr. Hamka, and interpersonal communication in the learning process in class. The research method uses quantitative research using a questionnaire and descriptively analyzed using David McClelland's needs theory approach as the basis of the research. Research shows that interpersonal communication influences students’ learning processes, especially for students with affiliation motivation. Thus, by knowing students’ motivation during the learning process, lecturers can choose and use the appropriate type of communication so that optimization in the teaching and learning process can be achieved.</em></p> Magvira Yuliani Copyright (c) 2023 Magvira Yuliani Tue, 28 Feb 2023 00:00:00 +0000 Efektivitas Penggunaan Twitter Sebagai Sarana Peningkatan Berpikir Kritis Mahasiswa Ilmu Komunikasi <p><em>Twitter is a social media that is widely used by teenagers and parents, especially students. Twitter is a well-known social media where users are free to express their opinions, interactions between individuals are often built between users. The Tweet and Retweet features are a factor in building interaction and broad reach. All social phenomena that occur in the social environment are easily known if social media users skate with Twitter. This study aims to find out whether the use of social media Twitter can be used as a means to improve students' critical thinking in communication science students at No University. The research was conducted using a quantitative descriptive approach. The research data is primary data, namely a questionnaire with a purposive sampling technique and a sample of 100 respondents. Data is processed using SPSS, by performing simple linear regression analysis, data quality test, normality test, regression test and t test. The results showed that the effectiveness of using Twitter had a positive and significant influence on improving the critical thinking of communication science students at Tidar University.</em></p> Rahmania Mustaqlillah, Okky Widyaningtyas, Tri Wantoro Copyright (c) 2023 Rahmania Mustaqlillah, Okky Widyaningtyas, Tri Wantoro Tue, 28 Feb 2023 00:00:00 +0000 Pengaruh Konten Media Sosial dan Kualitas Informasi pada Fenomena #Presiden3periode Terhadap Persepsi Masyarakat Generasi-Z di TikTok <p class="Els-Abstract-text" style="text-indent: -.1pt; line-height: normal;"><em><span lang="EN-US" style="font-size: 12.0pt;">This study aims to determine whether there is an influence of social media content and information quality on the #presidential3period phenomenon on the perception of Generation Z on TikTok. Reporting on the issue of President Jokowi for the 3rd period is currently a trending topic on social media and involves Generation Z who take part in a live demonstration on #presidential3period content on TikTok. This study uses the theory of diffusion of innovation (Everret M. Rogers, 1962) and uses and effects (Sven Windahl, 1979) with the assumption that the adoption of tiktok in generation Z has an effect in increasing understanding related to political content. This research uses quantitative research with positivism paradigm and expansive research nature. This study uses a questionnaire on generation Z with a range of ages 13-27 years, as the main method in obtaining data through Google Form. Respondents in this study were. The results in this study indicate that the variables X1 (Social Media Content) and X2 (Quality of Information significantly affect Public Perception (Y) is influenced by other variables that are not used by this study. This shows generation Z. can adopt TikTok media to access political information, especially on the issue of #president3period which causes an understanding effect on generation Z.</span></em></p> Wulan Dary, Pipit Fitiyah Copyright (c) 2023 Wulan Dary, Pipit Fitiyah Tue, 28 Feb 2023 00:00:00 +0000 Strategi Komunikasi dalam Menampilkan Citra Anak Muda pada Program Acara Talkshow <p><em>TalkCation is a talk show program in collaboration with local television station RBTV Yogyakarta and Yogyakarta Amikom University. This program carries an educational theme wrapped in a youth style so that it can compete with other television stations. The television industry is a dynamic industry, where creativity is the most important thing to make the programs attractive. For this reason, the existence of a creative team is a division that is the key to success in generating creative ideas in creating interesting programs, especially when television is starting to lose its prestige, especially among the younger generation. This is what underlies researchers to conduct research related to the communication strategy carried out by the creative team in packaging a local TV program by presenting the image of young people as the audience. Using the concept of elements and creative space by Rusman Latief and Yustiatie Utud, and examining the application of communication strategy theory to the preparation of creative team communication strategies, researchers conducted a study using a qualitative descriptive approach. The result of this research is that the communication strategy of the TalkCation creative team apparently applies the stages of the communication strategy in the Assify and French models. In addition, the image of young people shown in the program's packaging followed by collaboration between the creative team, the media team and public relations seems to have been effective in attracting the audience's interest in watching TalkCation programs.</em></p> Novita Ika Purnamasari, Noer Aisyah Rachmawati Copyright (c) 2023 Novita Ika Purnamasari, Noer Aisyah Rachmawati Tue, 28 Feb 2023 00:00:00 +0000 Analisis Pemberitaan Timnas Indonesia pada Media Daring <p><em>This study aims to determine how the online media and construct news coverage for the Indonesian National Team Passing the Final Round of the 2023 Asian Cup Qualifications. Football itself is a prevalent sport in Indonesia. The journey of the Indonesian National Team's achievements in the Asian Cup is highly anticipated. The last appearance of the Indonesian national team at the Asian Cup was in 2007. The object of this research news was taken from the Goal and Bola media portals on the 11 - 13 October 2021 edition. This research uses a constructivist paradigm with a qualitative approach and uses the framing analysis model of Zhongdang Pan and Gerarld M Kosicki. The results of the research, and, have the same perspective in responding to the Indonesian National Team qualifying for the 2023 Asian Cup qualifying finals. The two media provided support for Indonesia's match against Chinese Taipei. The form of support provided by the two media can be seen from the large amount of news discussing exciting things about the Indonesian National Team, the selection of sources mainly from the National Team, and the number of news headlines that discuss many of the Indonesian National Team.</em></p> Rr. Pramesthi Ratnaningtyas, Yusuf Alawy Muhammad Copyright (c) 2023 Rr. Pramesthi Ratnaningtyas, Yusuf Alawy Muhammad Tue, 28 Feb 2023 00:00:00 +0000 Kontroversi Juru Bicara Presidensi G20 Indonesia: Kajian Analisis Wacana Kritis Sara Mills <p><em>Bloomberg international media has published the news about Maudy Ayunda titled “G-20 Role for 27-year-old Indonesia Singer Sparks Criticism”. The news contains controversy about Maudy Ayunda’s role as a spokesperson of G20 Indonesia. The purpose of this research to answer the study problem is a critical discourse analysis of Sara Mills on the media text Bloomberg about the controversial spokesperson of G20 Indonesia. This research uses qualitative descriptive methods. Data analysis was carried out by text analysis based on critical discourse by Sara Mills emphasis on women’s discourse. Based on the results of the analysis in this study, Bloomberg international media has focused on an economic global rubric. The researcher found Sara Mills critical discourse analysis in the position of social actors: (1) The position of the subject which cornered the role of objects in the form of marginalization and stereotype discrimination; (2) The object's position has no chance to tell herself; (3) The reader's position tends to be directed by the journalist's perspective to feel concerned about the Indonesian government's decision to rush to take human resources from Indonesian youth who are not ready to play an active role in the country's economic and political world.</em></p> Tesalonika Hasugian, Patricia Robin Copyright (c) 2023 Tesalonika Hasugian, Patricia Robin Tue, 28 Feb 2023 00:00:00 +0000 Strategi Message Appeals Ono Harato Sebua dalam Kampanye Stop Kekerasan Terhadap Anak <p style="text-align: justify; text-indent: -.35pt; margin: 0cm 0cm 0cm .05pt;"><em><span lang="EN-US" style="color: black;">Wahana Visi Indonesia for the South Nias Program Area is a non-profit organization that carries out a campaign to stop violence against children by using a strategy of message appeals with the nuances of local wisdom, namely ono harato sebua. The research employs a descriptive method using a qualitative approach. Data collection techniques are interviews, observation and documentation. The result shows that the use of message appeals of ono harato sebua in the campaign to stop violence against children, using rational appeals, emotional appeals and morality appeals. The rational appeals use visual media and socialization. Visual media using stickers written on ono harato sebua, and socialization is to convey data on violence against children that occurred in South Nias regency, accompanied by presentation on children’s rights. The emotional appeal that arises is positive emotional appeals, and the moral appeal that appears is the attitude of responsibility and changes in good and right parenting patterns. Barriers that arise during the campaign are personal barriers and environmental barriers. Personal barriers refer to public’s perception of the campaign to stop violence against children, while environmental barriers refer to the indifference and lack of cooperation between community groups in supporting the campaign.</span></em></p> Gus Theodorman Lase, Iskandar Zulkarnain, Mazdalifah Mazdalifah Copyright (c) 2023 Gus Theodorman Lase, Iskandar Zulkarnain, Mazdalifah Mazdalifah Tue, 28 Feb 2023 00:00:00 +0000 Strategi Menjadi Pemimpin Bagi Generasi Milineal di Era Komunikasi Digital <p><em>A leader's leadership style, both in an organization and in a company, is one of the absolute tips for achieving the vision and mission that has been prepared. A leader must be able to plan and then move all relevant individuals to collaborate in such a way as to achieve optimal organizational goals. The presence of the millennial generation is now starting to dominate in various organizations/institutions because the millennial generation has entered productive ages, requiring them to work and organize. So being a leader of the millennial generation is a big challenge. The millennial generation's familiarity with digital communication technology can be used as a strategy for communication patterns in organizations where most employees are from the millennial generation. Leaders are expected to continue to update and follow digital media developments and be able to apply them in organizational communication. The research method used is the study of literature (literature) which discusses leadership strategies, organizational communication and the millennial generation. Leaders in the millennial era must be able to become connectors, mentors, and openers of opportunities and challenges, as well as digital literacy.</em></p> Meydita Asima Megarani Simbolon Copyright (c) 2023 Meydita Asima Megarani Simbolon Tue, 28 Feb 2023 00:00:00 +0000 Analisis Komentar Negatif Kelangkaan Minyak Goreng pada Akun Instagram <p><em>Technology has progressed massively, providing people to access information very quickly. Some citizens, misuse these technological developments to slander others, they are not reflecting as good internet users, for the example they used sarcasm to comment on others to express their thoughts. This study aims to analyze negative comments on Instagram account which include: a) Form, b) Meaning, and c) Purpose. This research is descriptive qualitative research. The data were collected by analyzing Instagram comments from account. The data are all facts, words and sentences contained in the comments column of's Instagram account which contains negative elements. The data were collected using the method of reading and note-taking, especially the method of free reading with the following stages: 1. Search / data search, 2. Attention / listening and paying attention, 3. Copy paste / taking screenshots or copying, 4. Transcript / transcribing data. The data analysis technique utilized a qualitative descriptive technique with stages, including: 1. Identification, 2. Classification, 3. Description, 4. Analysis. The results of this research are: (1) The form of sarcasm consists of: word form and sentence form. (2) The purposes of sarcasm are: satirizing and swearing, insulting or mocking. (3) Sarcasm consists of several meanings contained in it such as: connotative meaning, denotative meaning, contextual meaning.</em></p> Muthmainnah Muthmainnah, Savira Noerroslina, Rama Reinaldo Aran, Farida Hariyati Copyright (c) 2023 Muthmainnah Muthmainnah, Savira Noerroslina, Rama Reinaldo Aran, Farida Hariyati Tue, 28 Feb 2023 00:00:00 +0000 Bullying dalam Drama Korea (Analisis Resepsi dalam Drama Korea True Beauty 2020) <p><em>This study analyzes the audience’s meaning of the bullying’s message contained in the Korean drama series entitled True Beauty. Audience reception studies see that the audience is a communication element that actively receives and interprets messages transmitted by the media, including the drama series True Beauty. True Beauty is one of the best and popular Korean dramas adapted from a Korean webtoon series entitled The Secret Of Angel. This drama series explores the phenomenon of bullying that occurs in the school environment based on the factor of physical beauty. The purpose of this research is to find out how Indonesian teenage audiences perceive bullying scenes in the 2020 Korean drama True Beauty. The data in this study were obtained through an in-depth interview process with 6 Indonesian teenage audiences, namely 5 female teenagers and 1 male teenager. The research method used is the reception analysis method on Stuart Hall's encoding-decoding theory with a descriptive qualitative approach. In selecting informants in this study using purposive sampling technique which includes people who will be selected based on predetermined characteristics. The results of this study are that there are 5 informants in the dominant hegemony position, 4 people are in the negotiation position and 1 person is in the opposition position.</em></p> Rivga Agusta, Elvira Wahyuni Copyright (c) 2023 Rivga Agusta, Elvira Wahyuni Tue, 28 Feb 2023 00:00:00 +0000