MUKASI: Jurnal Ilmu Komunikasi https://journal.yp3a.org/index.php/mukasi <table style="height: 50px; vertical-align: middle; border-bottom: 3px solid #ffffff; background-color: #e0af00; width: 100%; border: 0px solid black; box-shadow: 1px 1px 5px 2px;" border="0" width="100%" rules="none"> <tbody> <tr> <td width="150" height="100"><img src="https://journal.yp3a.org/public/site/images/romindo/cover-jurnal-mukasi---copy-eb8a5f091a8e407f9c5e4fb25a9e83d0.jpg" alt="" width="800" height="1132" /></td> <td> <table class="data" border="0" width="100%"> <tbody> <tr valign="top"> <td width="30%"><strong>Journal Title</strong></td> <td>:</td> <td width="70%">Jurnal Ilmu Komunikasi</td> </tr> <tr valign="top"> <td width="30%"><strong>Language</strong></td> <td>:</td> <td width="70%">Indonesia and English</td> </tr> <tr valign="top"> <td width="30%"><strong>e-ISSN</strong></td> <td>:</td> <td width="70%"><a href="https://issn.brin.go.id/terbit/detail/20220220172081327" target="_blank" rel="noopener"><span style="color: #000000;">2828-3449</span></a></td> </tr> <tr valign="top"> <td width="30%"><strong>p-ISSN</strong></td> <td>:</td> <td width="70%"><a href="https://issn.brin.go.id/terbit/detail/20220220412065339" target="_blank" rel="noopener"><span style="color: #000000;">2828-3589</span></a></td> </tr> <tr valign="top"> <td width="30%"><strong>Frequency</strong></td> <td>:</td> <td width="70%">4 issues per year (February, May, August and November)</td> </tr> <tr valign="top"> <td width="30%"><strong>Publisher </strong></td> <td>:</td> <td width="70%">Yayasan Pendidikan Penelitian Pengabdian Algero</td> </tr> <tr valign="top"> <td width="30%"><strong>DOI </strong></td> <td>:</td> <td width="70%"><a href="https://doi.org/10.54259/mukasi"><span style="color: #000000;">doi.org/10.54259/mukasi</span></a></td> </tr> <tr valign="top"> <td width="30%"><strong>Citation Analysis</strong> </td> <td>:</td> <td width="70%"><a href="https://scholar.google.com/citations?user=MZ_yZYkAAAAJ&amp;hl=id&amp;authuser=2" target="_blank" rel="noopener"><span style="color: #000000;">Google Scholar</span></a></td> </tr> <tr valign="top"> <td width="30%"><strong>Editor-in-chief</strong></td> <td>:</td> <td width="70%">Romindo</td> </tr> </tbody> </table> </td> </tr> </tbody> </table> <p align="justify"><strong>Jurnal Ilmu Komunikasi</strong> yang disingkat <strong>MUKASI</strong> merupakan jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan <em>open access</em> yang langsung pada kontennya berdasarkan prinsip bahwa membuat penelitian tersedia secara bebas untuk umum guna mendukung pertukaran pengetahuan global yang lebih besar. Tujuan Jurnal Ilmu Komunikasi adalah untuk memberi tempat bagi akademisi dan praktisi untuk menerbitkan artikel penelitian, ulasan artikel, dan ulasan buku yang asli. Pada artikel di Jurnal Ilmu Komunikasi berisi tentang hasil penelitian dalam bidang Ilmu Komunikasi, Jurnalistik, Public Relations, Marketing Public Relations, Isu-isu terkait Media dan penelitian bidang ilmu komunikasi yang relevan. </p> en-US <p align="justify">Hak cipta pada setiap artikel adalah milik penulis.<br /><span style="font-size: 0.875rem;">Penulis mengakui bahwa MUKASI (Jurnal Ilmu Komunikasi) sebagai publisher yang mempublikasikan pertama kali dengan lisensi </span><em style="font-size: 0.875rem;"><span id="result_box" class="" lang="id"><a href="http://creativecommons.org/licenses/by/4.0/" target="_blank" rel="license noopener">Creative Commons Attribution 4.0 International License</a>.<br /></span></em><span style="font-size: 0.875rem;">Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada MUKASI (Jurnal Ilmu Komunikasi).</span></p> jurnal.mukasi@gmail.com (Romindo) jurnal.mukasi@gmail.com (Sabam Syahputra Manurung) Thu, 15 Feb 2024 00:00:00 +0000 OJS 3.3.0.7 http://blogs.law.harvard.edu/tech/rss 60 Analisis Komunikasi Digital Aplikasi Sihalal pada Pemilik UMKM di Kabupaten Serdang Bedagai https://journal.yp3a.org/index.php/mukasi/article/view/2112 <p><em>The government realizes that the government service system must adapt by using information communication technology that can facilitate all community activities through digital communication. One example of digital transformation in government agencies is the Sihalal application. This application is an application created by the Ministry of Religion to make it easier for UMKM business owners to obtain halal certification, as well as to help accelerate data collection of halal products. The Ministry of Religion through PPH assistants guides UMKM owners to register their products so that they can get halal certificates. The purpose of this study is not only to analyze digital communication, but also to directly analyze the application of digital communication to UMKM owners in Serdang Bedagai Regency related to the process and stages of registering business products in the Sihalal application. This research uses qualitative research methods with a descriptive approach. The results of the study found that the digital communication of the Sihalal application with the help of PPH assistants runs effectively, but there are several problem and obstacles that occur in the field such as internet network access and the long distance of PPH assistants' consultations and the registration flow in the Sihalal application which is easy to apply.</em></p> Syafruddin Pohan, Sofya Rahma Nasution, Ratna Sari Copyright (c) 2024 Syafruddin Pohan, Sofya Rahma Nasution, Ratna Sari https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2112 Thu, 15 Feb 2024 00:00:00 +0000 General Election Commission Public Communication Strategy in Increasing General Election Participation in Blitar https://journal.yp3a.org/index.php/mukasi/article/view/2364 <p>The Blitar City General Election Commission (KPU) in the 2019 election succeeded in achieving the target number of public participations of 84% compared to 78% in the 2014 election. The KPU's success in increasing public participation in the 2019 election certainly had a good communication strategy. This research aims to determine the KPU's public communication strategy in increasing participation in the 2019 election in Blitar City. This research uses a qualitative approach with data collection techniques in the form of interviews, observation, and documentation. This research uses Lasswell's communication strategy theory, namely selecting and determining communicators, determining target audiences, using techniques for composing messages and choosing media or communication channels. The research results show that the KPU's strategy in determining communicators involves all KPU members and staff, coordinates with relevant stakeholders, and forms ad hoc bodies and Democracy Volunteers. The KPU's strategy in preparing messages is to use language adapted to the target audience, namely local and contemporary languages. The KPU's strategy in choosing media or communication channels uses online, offline, and communication channels. This strategy has succeeded in increasing community participation in accepting political stimuli, individual social characteristics, political systems, political parties, and regional differences so that socialization can be accepted and understood effectively.</p> Tiara Lora Amida, Sintar Nababan, Widhihatmini, Ardian Setio Utomo Copyright (c) 2024 Tiara Lora Amida, Sintar Nababan, Widhihatmini, Ardian Setio Utomo https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2364 Thu, 15 Feb 2024 00:00:00 +0000 Strategi Komunikasi Organisasi di Internal LSO HWFC dalam Menjaga Motivasi Para Kader https://journal.yp3a.org/index.php/mukasi/article/view/2164 <p><em>An organization is an association of various people who have the same goals and missions and are structured. However, the existence of different motivations between people in the organization is one of the problems for the effectiveness of communication within the organization. Hizbul Wathon Football Club, Faculty of Social and Political Sciences, University of Muhammadiyah Jakarta, in the process of sustaining the organization, intergroup communication tactics are needed to achieve organizational goals. Therefore, it makes researchers interested in conducting research with the title "Organizational Communication Strategy in Internal LSO HWFC in Maintaining the Motivation of Cadres". The theory used is communication behaviorism by John Broadus Watson, which is all actions or behaviors that include response or reply to a given thing. The results revealed that the Hizbul Wathon Football Club FISIP UMJ has the same strategy as the theory used because the internal Hizbul Wathon Football Club provides what cadres want such as a comfortable ball training environment that causes cadres to feel comfortable and bound by the organization. This research also states that comfortable communication will make cadres motivated to remain in their organizational environment.</em></p> Rangga Dwiekie, Rizki Agus Sallam, Keysza Nurmuzaffar, Hafizh Aulia Copyright (c) 2024 Rangga Dwiekie, Rizki Agus Sallam, Keysza Nurmuzaffar, Hafizh Aulia https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2164 Thu, 15 Feb 2024 00:00:00 +0000 Implementasi Cyber Public Relations pada Instagram @dcikabakery https://journal.yp3a.org/index.php/mukasi/article/view/2394 <p><em>Researchers will examine whether Cyber Public Relations activities are effective in improving the D’cika Cakes &amp; Bakery brand. The aim is to analyze the use of social media as an information medium for D'cika Cakes &amp; Bakery in Cyber Public Relations activities referring to Chris Heuer's theory with four indicators, namely context, communication, collaboration and connection. This research was conducted using a qualitative approach with descriptive methods and using interviews and observation as data collection techniques. D'Cika uses various promotional media, including social media, television, digital platforms and billboards, to market its products or services. They specialize in business-to-business marketing communications and are directly involved in B2C activities. D'cika has two accounts, @dcikabakery.official and @dcikabakery, which are managed by the marketing communications team. The brand owner and marketing team have full control over the selection of promotional media. D'Cika Cakes &amp; Bakery uses Instagram to maintain its reputation, utilizing various promotional media such as advertising, public relations and digital marketing. Brand owners and marketing teams control media selection, ensuring product quality and customer satisfaction.</em></p> Atika Suri, Sadiyah El Adawiyah Copyright (c) 2024 Atika Suri, Sadiyah El Adawiyah https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2394 Thu, 15 Feb 2024 00:00:00 +0000 Gerakan Perlawanan Body Shaming melalui Musik Video Lagu Berhak Bahagia https://journal.yp3a.org/index.php/mukasi/article/view/2434 <p><em>This research was motivated by the many acts of body shaming that attack women. The emergence of society's views regarding ideal body image encourages people, whether consciously or not, to compare themselves with other people. Women's space for movement becomes narrow due to patriarchy which regulates men in a dominant position while women are in a subordinate position. This is why women experience body shaming more often than men. The impacts range from a person's lack of self-confidence to mental disorders. Basically everyone can be a target for body shaming, such as Aurel Hermansyah. Aurel Hermansyah experienced body shaming through social media comments when she was pregnant with her first child because she was considered to have changed her body shape. The negative comments given to Aurel Hermansyah made Atta Hlilintar release a song entitled Berhak Bahagia. Therefore, this research aims to determine the form of resistance of the anti-body shaming movement in the song Berhak Bahagia. Using qualitative methods with a critical approach. The data collection techniques used were observation, literature study and documentation.</em></p> Silvina Wahyu Febriyani, Zahrotus Sa'idah Copyright (c) 2024 Silvina Wahyu Febriyani, Zahrotus Sa'idah https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2434 Thu, 15 Feb 2024 00:00:00 +0000 Strategi Public Relations dalam Pengembangan Brand Image di SD NAIS Bekasi https://journal.yp3a.org/index.php/mukasi/article/view/2400 <p><em>Educational institutions need to have good relations with the surrounding community. To build a good and optimal image of an educational institution, it is necessary to have an open system for communicating and working well with each party. Nurul Amin Elementary School is an educational institution that has an active role in communicating with the community. There is Public Relations which has carried out its duties by building a positive image through social media. Researchers focus on how to develop a Public Relations Strategy, develop a Brand Image and the benefits provided to the community and schools at SD Nurul Amin Islamic School. The research method that the author uses is a qualitative method, using field research. This descriptive qualitative research uses a phenomenological approach. The results of this research are that SD Nurul Amin Bekasi carried out four main steps, namely: First, by carrying out careful planning related to clear programs, in accordance with the objectives. Second, the formation of an organization which is usually called MASMEDIA or the abbreviation for public relations and media. Third, strategic planning is prepared and approved. Implementations designed and prepared by the school include activities, meetings, parenting outing classes, market days, and so on. Fourth, carry out evaluations, by measuring how big the results are after running, as well as accepting criticism and suggestions from the community.</em></p> Qonita Diah Hidayati, Sadiyah El Adawiyah Copyright (c) 2024 Qonita Diah Hidayati, Sadiyah El Adawiyah https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2400 Thu, 15 Feb 2024 00:00:00 +0000 Model Komunikasi Humas dalam Literasi Media Sosial https://journal.yp3a.org/index.php/mukasi/article/view/2437 <p><em>The development of technology and social media affects the way we interact and access information. Social media, such as Facebook and Twitter, enable the global exchange of information. The phenomenon of virality accelerates the spread of content, creating new dynamics in delivering messages and influencing public opinion. Digital literacy is the key to dealing with the increasingly advanced technological era, especially through social media. This research aims to observe the communication model of the @ppgkemendikbud Instagram account in providing social literacy about Teacher Professional Education (PPG). This research method is descriptive qualitative with data collection through observation and literature study. The results showed that the Ministry of Education's PPG Instagram account with 1,086 uploads and 462 thousand followers plays a role in providing social literacy about PPG. The success of this account lies in its openness without locking, direct message feature that increases interactivity, and regularly uploading the latest information about PPG, national day commemoration, and education seminars. The PR communication model used involves a two-way approach, covering various PPG highlights, so that it is not only a source of information, but also a place to build a community.</em></p> Shintia Ira Claudia, Sa'diyah El Adawiyah Copyright (c) 2024 Shintia Ira Claudia, Sa'diyah El Adawiyah https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2437 Thu, 15 Feb 2024 00:00:00 +0000 Peran Komunikasi Interpersonal Orang Tua dan Anak dalam Mengatasi Kecemasan Menghadapi Ujian Sekolah https://journal.yp3a.org/index.php/mukasi/article/view/2406 <p><em>This journal discusses the crucial role of interpersonal communication between parents and children in addressing anxiety before facing school exams at SMP Negeri 1 Garut, utilizing the relational dialectics theory. The method employed in this research is qualitative with a descriptive approach. The objective of this study is to comprehend how interpersonal communication between parents and children can help alleviate anxiety levels before school exams. The data used in this research comprise both primary and secondary data. Primary data were obtained through direct interviews with four children and four parents, including a psychologist. Meanwhile, secondary data encompassed journals, books, and other sources such as online searches or the internet. Data collection techniques used in the study include in-depth interviews, field observations, literature reviews, and online searches. The field research results indicate that interpersonal communication between parents and children plays a highly effective and precise role in reducing the anxiety levels of children before facing school exams.</em></p> Ayies Devin Seftian, Puri Haraz Alifia, Muhamad Rizaludin, Zikri Fachrul Nurhadi Copyright (c) 2024 Ayies Devin Seftian, Puri Haraz Alifia, Muhamad Rizaludin, Zikri Fachrul Nurhadi https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2406 Thu, 15 Feb 2024 00:00:00 +0000 Strategi Komunikasi DISKOMINFOTIK dalam Menyukseskan Acara UMKM Rameune Nagan Raya Expo 2023 https://journal.yp3a.org/index.php/mukasi/article/view/2366 <p><em>The development of micro, small and medium enterprises is one of the state opinions that the government really pays attention to because it is proven by the government's serious attention in developing micro, small and medium enterprises in Indonesia. Naga Raya is a district in Aceh Province, Indonesia with the capital being Suka Makmue. Nagan Raya Regency Diskominfotik is one of the parties that takes part in managing the event and provides information about events that will take place as a form of implementing the work program. This research was studied based on the concept of communication strategy according to Porter (in Nila, 2014), namely planning, implementation and evaluation. This research method is descriptive qualitative. The results of this research, namely Diskominfotik, target information targets for the 2023 Rameune Nagan Raya Expo event, namely MSME actors, entrepreneurs and the general public. Dissemination of information about the 2023 MSME RNRE event by Diskominfotik, namely through news on the website, Instagram and Tiktok. In developing this message, Diskominfotik collaborated with the Instagram accounts @loennagan and @pemkabnara, tiktok @loennagan as well as local media websites, namely Antara Foto, Serambinews, Rakyat Welfare, National Elasi, Indo Satu, Aceh Express, Editorial and Nagan Raya Regency Government.</em></p> Fahrol Fazal, Said Fadhlain Copyright (c) 2024 Fahrol Fazal, Said Fadhlain https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2366 Thu, 15 Feb 2024 00:00:00 +0000 Kampanye Public Relations dalam Mensosialisasikan Penyalahgunaan Narkoba https://journal.yp3a.org/index.php/mukasi/article/view/2473 <p><em>Public Relations campaign is a means of activity carried out by the Indonesian government as an information event for the community. Forza Anti Napza Youth Forum (FORZA) Indonesia is one of the organizations that conducts campaign activities aimed at providing information and knowledge to high school students about the dangers of drug abuse. The purpose of the research is to find out the Public Relations campaign carried out in socializing drug abuse among students of SMK Bina Husada Mandiri Bekasi City. The research method is a qualitative approach. The collection technique is primary data in the form of interviews and secondary data in the form of documentation. The results of the study showed that: (1) Offline media in the form of exposure in the form of slides inserted with videos or short animated films and online media in the form of Instagram and YouTube official Forza. (2) Obstacles in conducting campaigns are lack of preparation and external obstacles in the form of threatening SMS or mugging on the toll road. (3) Forza conducts campaigns with two communication strategies, namely face-to-face communication in the form of direct programs to schools, and universities, and collaboration with communities and online communication such as in this pandemic era Forza maximizes webinars.</em></p> Bintang Nurijadi, Novida Irawan, Yeni Yustianingsih Copyright (c) 2024 Bintang Nurijadi, Novida Irawan, Yeni Yustianingsih https://creativecommons.org/licenses/by/4.0 https://journal.yp3a.org/index.php/mukasi/article/view/2473 Thu, 15 Feb 2024 00:00:00 +0000