Pengaruh Faktor Harga, Lokasi Serta Citra Merek Terhadap Kepuasan Konsumen Membeli Perumahan di Citraland Celebes

Authors

  • Romansyah Sahabudin Universitas Negeri Makassar
  • Muhammad Irsyad Universitas Negeri Makassar
  • Zulfajry Al Syafaat Universitas Negeri Makassar
  • Nova Anggreani Universitas Negeri Makassar
  • Miftahul Iman Universitas Negeri Makassar

DOI:

https://doi.org/10.54259/satesi.v3i2.2162

Keywords:

Price, Location, Brand Image, Satisfaction

Abstract

One important component of people's welfare is owning a house. Every family now faces the pressure of meeting the main priorities, namely food and clothing or having a decent home for their own family as a result of increasingly advanced times and rapid population growth. This research aims to determine the influence of price, location and brand image on consumer satisfaction when they buy a house in Citraland Celebes Makassar. Currently, a house is not only one of the main human needs but also a determinant of social status in society, so many people are trying to have a nice house. Apart from that, a house can also be used as an investment item if it has a strategic location so that many people have more than one house in various locations as their assets in the future. The population taken for this research were people who bought houses in the Blue Aqua Citraland Cluster, which was determined using a sample of 54 (fifty four) people and the Slovin system. Questionnaires and literature collected systematically and randomly based only on research objectives were used as a serial recording technique. The research used is quantitative descriptive research with a record analysis method using multiple linear regression and validity testing.

Downloads

Download data is not yet available.

References

Deista Memah, d. (2015). ANALISIS STRATEGI PROMOSI, HARGA, LOKASI, DAN FASILITAS TERHADAP. Jurnal EMBA, 1264. Diambil kembali dari https://ejournal.unsrat.ac.id/v3/index.php/emba/article/view/8285

Dian Rahmawaty, A. R. (2020). ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE OPPO. Jurnal Ekonomi, 2. Diambil kembali dari https://scholar.archive.org/work/gcrwgxlpszhl3cmmc7pfmuuc3u/access/wayback/http://ojs.stiehas.ac.id/index.php/JE/article/download/99/pdf

Erwin. (2023). Customer EngagementUsaha Kuliner; KontribusiMarketing Contentdan Efek Viral Marketing Campaigns. INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia, 384. Diambil kembali dari https://inobis.org/ojs/index.php/jurnal-inobis/article/download/285/262

Infamita Ghanim Ata, M. K. (2012). ANALISIS PENGARUH HARGA, KUALITAS PRODUK, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Pemberley Produk Bandeng Juwana Erline Semarang). Dioner Journal of Management, 2. Iambic kembali dari https://ejournal3.undip.ac.id/index.php/djom/article/view/755

Hidayat, T. (2020). ANALISIS PENGARUH PRODUK, HARGA, PROMOSI DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN. Jurnal Ilmu Manajemen, 96. Diambil kembali dari https://journal.uny.ac.id/index.php/jim/article/view/34783

Mega Saroinsong, d. (2022). ANALISIS PENGARUH HARGA, LOKASI, CITRA MEREK TERHADAP KEPUTUSAN. Jurnal EMBA, 829. Diambil kembali dari https://ejournal.unsrat.ac.id/index.php/emba/article/view/38381

Novan Haryono, R. O. (2020). ANALISIS PENGARUH CITRA MEREK DAN MUTU LAYANAN TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA TERHADAP LOYALITAS KONSUMEN. Industri Electro dan Penerbangan, 21. Diambil kembali dari http://jurnal.unnur.ac.id/index.php/indept/article/view/139

Novita. (2016). CONSUMER BEHAVIOR ANALYSIS OF BUYING HOUSE ON HOUSING GRIYA MULYA ASRI PT.HINDA AS-SALAM BROTHERS IN MAKASSAR. UNIBOS, 194. Diambil kembali dari https://economicsbosowa.unibos.id/index.php/eb/article/download/764/724

Firdaus, A., & Sutrisna, E. (2017). Pengaruh Strategi Pemasaran Terhadap Minat Konsumen Membeli Produk Perumahan (Kasus Pada Perumahan Surya Mandiri Teropong Pt. Efa Artha Utama) (Doctoral dissertation, Riau University).

Haryani, D. S. (2019). Pengaruh Periklanan Dan Promosi Penjualan Terhadap Keputusan Pembelian Pada Perumahan Griya Puspandari Asri Tanjungpinang. Jurnal Dimensi, 8(1), 54-70.

Downloads

Published

2023-10-28

How to Cite

Romansyah Sahabudin, Muhammad Irsyad, Zulfajry Al Syafaat, Nova Anggreani, & Miftahul Iman. (2023). Pengaruh Faktor Harga, Lokasi Serta Citra Merek Terhadap Kepuasan Konsumen Membeli Perumahan di Citraland Celebes. SATESI: Jurnal Sains Teknologi Dan Sistem Informasi, 3(2), 72–75 . https://doi.org/10.54259/satesi.v3i2.2162