Strategi Pengelolaan Website Melekhindu.Com dalam Mengembangkan Literasi Keagamaan Hindu di Era Digital pada Acarya Media Nusantara
DOI:
https://doi.org/10.54259/mukasi.v5i3.7786Keywords:
Character Education, Digital Media, Hindu Religious Literacy, Religious Moderation, WebsiteAbstract
The development of digital media has changed the way people access and understand religious information, thus requiring a media management strategy that is able to maintain the accuracy of teachings and is relevant to the character of the digital audience. This study uses a descriptive qualitative approach with data collection techniques through literature studies, non-participatory observation of the website, and in-depth interviews with five informants melekhindu.com The results show that the main strategies for website management include the formation of a content curation team to verify material, developing a communicative and contextual writing style, digital literacy training for contributors, integrating Hindu philosophical values into content narratives, and building a participatory content ecosystem through audience feedback. This strategy encourages the transformation of the delivery of Hindu teachings from a dogmatic to a dialogical approach and strengthens the internalization of the value of religious moderation in the digital space. This study contributes to the development of digital religious communication studies by offering a website management model based on online journalistic principles, as a foundation for religious communication in the virtual space. These findings emphasize that structured and adaptive management of religious media is crucial for building credible, moderate, and sustainable Hindu religious literacy in the era of digital transformation.
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