Pengaruh Kualitas Produk Terhadap Respon Konsumen Kopi Kapal Api di Bandung Barat

Authors

  • Astri Amelia Universitas Indonesia Membangun
  • Ahmad Taufiq Maulana Ramdan Universitas Indonesia Membangun
  • Rama Chandra Jaya Universitas Indonesia Membangun

DOI:

https://doi.org/10.54259/mukasi.v5i3.8898

Keywords:

Product Quality, Consumer Response, Instant Coffee, Kapal Api Coffee, Simple Linear Regression

Abstract

This study aims to analyze the effect of product quality on consumer responses to Kopi Kapal Api in West Bandung. Product quality is measured through indicators of taste, aroma, quality consistency, packaging, and comparison with other brands, while consumer responses are reflected through satisfaction, positive impressions, willingness to recommend, repurchase intention, and brand preference. “This study employs a descriptive quantitative method through a survey of 196 respondents selected using purposive sampling. The collected data were then analyzed using simple linear regression to determine the relationship and influence between the research variables. The results show that product quality has a positive and significant effect on consumer responses (b = 0.571; beta = 0.572; t = 9.717; p < 0.001), with F = 94.410 (p < 0.001) and R-squared = 0.327”. Residual diagnostics indicate an approximately normal distribution, while the Glejser test shows no heteroscedasticity (p = 0.291). Therefore, consistency in product quality can strengthen positive consumer responses to Kopi Kapal Api

Downloads

Download data is not yet available.

References

Ayunani, N. A., Yanuar Varadina, ;, Ayu, ;, & Octavia, N. (2023). Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan. Solusi, 21(3), 290–299. https://doi.org/10.26623/SLSI.V21I3.7079

Dam, S. M., & Dam, T. C. (2021). Relationships between Service Quality, Brand Image, Customer Satisfaction, and Customer Loyalty. The Journal of Asian Finance, Economics and Business, 8(3), 585–593. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.0585

Dewanti, I. N., Raya, J. M., Cina, P., Beji, K., Depok, K., & Barat, J. (2021). Disonansi Kognitif Dalam Perilaku Konsumen Masyarakat Indonesia Terhadap Pembelian Produk Tanpa Logo Halal. JURNAL LENSA MUTIARA KOMUNIKASI, 5(1), 99–109. https://doi.org/10.51544/JLMK.V5I1.1657

Ge, Y., Yuan, Q., Wang, Y., & Park, K. (2021). Structural relationship among perceived service quality, perceived value, and customer satisfaction focused on Starbucks Reserve coffee shops in Shanghai. Sustainability, 13(15), 8633.

Lim, W. M., Rasul, T., Kumar, S., & Ala, M. (2022). Past, present, and future of customer engagement. Journal of Business Research, 140, 439–458. https://doi.org/10.1016/J.JBUSRES.2021.11.014

Naeem, M. (2021). Understanding the customer psychology of impulse buying during COVID-19 pandemic: implications for retailers. International Journal of Retail and Distribution Management, 49(3), 377–393. https://doi.org/10.1108/IJRDM-08-2020-0317

Riyantie, M., Riyantie, M., Alamsyah, A., & Pranawukir, I. (2021). STRATEGI KOMUNIKASI PEMASARAN KOPI JANJI JIWA DI ERA DIGITAL DAN ERA PANDEMI COVID-19. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 20(2), 255–267. https://doi.org/10.32509/wacana.v20i2.1721

Sunarharum, W. B., Ali, D. Y., Mahatmanto, T., Nugroho, P. I., Asih, N. E., Mahardika, A. P., & Geofani, I. (2021). The Indonesian coffee consumers perception on coffee quality and the effect on consumption behavior. IOP Conference Series: Earth and Environmental Science, 733(1), 012093. https://doi.org/10.1088/1755-1315/733/1/012093

Wibowo, D. U., Yulianto, E., & Sunarti, S. (2022). PENGARUH SOCIAL MEDIA MARKETING TERHADAP KESADARAN MEREK, CITRA MEREK DAN KEPUASAN KONSUMEN. Profit: Jurnal Adminsitrasi Bisnis, 16(1), 130–137. https://doi.org/10.21776/UB.PROFIT.2022.-16.01.14

Widyakto, A., Puspitasari, D., Suryawardana, E., & Nuswantoro, D. (2021). Product Quality, Promotion And Price Perception Of Purchasing Decisions (Study On Consumers Of Kopi Janji Jiwa Tembalang Semarang City). JURNAL STUDI MANAJEMEN ORGANISASI, 18(2), 1–12. https://doi.org/10.14710/JSMO.V18I2.38744

Arsita, H., Suhardi, S., Firdaus, R., & Kurniadi, D. (2025). The Effect of Product Quality

on Purchasing Decisions with Customer Reviews and Ratings as Intervening Variables. Economic: Journal Economic and Business, 4(2), 308–320. https://doi.org/10.56495/EJEB.V4I2.1083

Chaerudin, S. M., & Syafarudin, A. (2021). The Effect Of Product Quality, Service

Quality, Price On Product Purchasing Decisions On Consumer Satisfaction. Ilomata International Journal of Tax and Accounting, 2(1), 61–70. https://doi.org/10.52728/IJTC.V2I1.202

Geng, R., & Chen, J. (2021). The Influencing Mechanism of Interaction Quality of UGC

on Consumers’ Purchase Intention – An Empirical Analysis. Frontiers in Psychology, 12, 697382. https://doi.org/10.3389/FPSYG.2021.697382/TEXT

Habsari, N. D., & Hermawan, I. (2025). From Preference to Purchase: How Value and

Product Quality Influence Coffee Consumers. Applied Accounting and Management Review (AAMAR), 4(1), 20–28. https://doi.org/10.32497/AAMAR.V4I1.6129

Hidayat, M. S., Kunci, K., Produk, K., Layanan, K., & Pembelian, K. (2021).

Pengaruh Kualitas Produk, Harga, Lokasi, Promosi Dan Kualitas Layanan Terhadap Keputusan Pembelian Konsumen Coffee Shop Di Kota Gresik. Jurnal Performa: Jurnal Manajemen Dan Start-up Bisnis, 6(4), 360–369. https://doi.org/10.37715/JP.V6I4.2558

Hudaya, A., Djumarno, D., & Djubaedah, S. (2021). The Influence Of Service

Quality And Product Quality On Customer Satisfaction That Implications On Repurchase Interest. Dinasti International Journal of Management Science, 3(1), 150–160. https://doi.org/10.31933/DIJMS.V3I1.990

Lusinto, W. H., Hanafi, M., & Prasetya, I. (2026). Analysis of the Influence of Product

Quality, Facility Quality, and Service Quality on Consumer Purchase Intention in Coffee Shops in Serang City. Dinasti International Journal of Management Science, 7(3), 720–733. https://doi.org/10.38035/DIJMS.V7I3.6416

Tri Ummarta, I., Santoso, I., Pranowo, D., & Choirun, A. (2024). Utilizing coffee bean

subgrade quality by designing product development using integrated kansei words and Fuzzy QFD. Cogent Food & Agriculture, 10(1). https://doi.org/10.1080/23311932.2024.2427319

Wati, N. A., & Alam, I. A. (2024). The Effect Of Product Quality And Location On

Purchasing Decisions In Sakara Coffee Consumers. International Journal Of Education, Social Studies, And Management (IJESSM), 4(1), 19–32. https://doi.org/10.52121/IJESSM.V4I1.207

Downloads

Published

2026-08-07

How to Cite

Astri Amelia, Ahmad Taufiq Maulana Ramdan, & Rama Chandra Jaya. (2026). Pengaruh Kualitas Produk Terhadap Respon Konsumen Kopi Kapal Api di Bandung Barat. MUKASI: Jurnal Ilmu Komunikasi, 5(3), 1938–1951. https://doi.org/10.54259/mukasi.v5i3.8898

Issue

Vol. 5 No. 3 (2026): Agustus 2026

Section

Articles

License

Copyright (c) 2026 Astri Amelia, Ahmad Taufiq Maulana Ramdan, Rama Chandra Jaya

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Hak cipta pada setiap artikel adalah milik penulis.
Penulis mengakui bahwa MUKASI (Jurnal Ilmu Komunikasi) sebagai publisher yang mempublikasikan pertama kali dengan lisensi Creative Commons Attribution 4.0 International License.
Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada MUKASI (Jurnal Ilmu Komunikasi).