Evaluasi Keberhasilan Aplikasi CapCut dalam Pembuatan Video Promosi Produk: Pendekatan DeLone and McLean
DOI:
https://doi.org/10.54259/satesi.v5i1.4181Keywords:
CapCut, Delone and McLean, SEM-PLS, Functionality, Promotional VideoAbstract
CapCut is a popular video editing application among young people due to its diverse features and ease of use. This application is widely used for creating product promotional videos; however, several limitations affect user experience. Some common issues include video compression when uploaded from a PC, features experiencing bugs, and restrictions on using music outside the application. Therefore, this study aims to analyze the functionality of the CapCut application in supporting promotional video creation using the DeLone and McLean model. Data collection was conducted online using the purposive sampling method, focusing on online business owners in North Sumatra. The total number of eligible respondents analyzed was 156, based on the Slovin formula. The collected data were analyzed using Structural Equation Modeling - Partial Least Squares (SEM-PLS) with the assistance of SmartPLS software. The results indicate that system quality and the level of application usage have a positive and significant impact on user satisfaction. Furthermore, user satisfaction significantly contributes to the net benefits gained from using the application. However, the analysis also reveals that direct application usage does not significantly contribute to net benefits perceived by users. These findings suggest that improving system quality and user experience are key factors in enhancing the benefits of CapCut for users in creating promotional videos.
Downloads
References
Abdan Sifa, Isti Masruroh, Muhamad Abdan Zulfa, Sirfi Nur Fitriani, and Naerul Edwin Kiky Aprianto, “Transformasi Digital E-Commerce Dalam Menguasai Kosentrasi Pasar di Indonesia,” JURNAL ILMIAH EKONOMI DAN MANAJEMEN, vol. 2, no. 12, pp. 405–413, Dec. 2024, doi: 10.61722/jiem.v2i12.3239.
N. Ain, D. N. Safitri, and J. Hendra, “Pemasaran Digital dan E-Commerce di Era Globalisasi: Tren, Inovasi, dan Dampaknya pada Bisnis Global,” Journal of Education Transportation and Business, vol. 1, no. 2, pp. 753–763, Nov. 2024, doi: 10.57235/jetbus.v1i2.4380.
E. Sutisna, F. Angellia, I. Pranawukir, and E. Efendi, “Analisis Pengaruh Penggunaan Aplikasi CapCut terhadap Keterlibatan dan Kesetiaan Pelanggan,” Journal of Computer Science and Information Technology, vol. 1, no. 1, pp. 27–34, Dec. 2023, doi: 10.59407/jcsit.v1i1.333.
S. Mentari, “Banyak Digunakan Konten Kreator, Ini Kekurangan Aplikasi CapCut yang Perlu Diketahui,” Pantau Lampung: News and Education. Accessed: Mar. 25, 2025. [Online]. Available: https://pantaulampung.com/2024/06/27/banyak-digunakan-konten-kreator-ini-kekurangan-aplikasi-capcut-yang-perlu-diketahui/
M. Ernawati, E. H. Hermaliani, and D. N. Sulistyowati, “Penerapan DeLone and McLean Model untuk Mengukur Kesuksesan Aplikasi Akademik Mahasiswa Berbasis Mobile,” Jurnal IKRA-ITH INFORMATIKA, vol. 5, no. 1, pp. 58–67, Mar. 2021.
S. Maghfiroh and I. K. D. Nuryana, “Penerapan Metode TAM dan DeLone And McLean IS Succes untuk Mengevaluasi Keberhasilan Aplikasi Lazada,” Journal of Emerging Information System and Business Intelligence (JEISBI), vol. 3, no. 3, p. 24, Jun. 2022, [Online]. Available: https://ejournal.unesa.ac.id/index.php/JEISBI/article/view/46680
T. Puspitasari, A. Kusumawati, and S. Sujarwoto, “Aplikasi Model DeLone and McLean untuk Mengukur Keberhasilan Sistem Informasi Penelitian dan Pengabdian Masyarakat di Universitas Brawijaya,” JURNAL SISTEM INFORMASI BISNIS, vol. 10, no. 1, pp. 94–104, Jun. 2020, doi: 10.21456/vol10iss1pp94-104.
L. S. Wara, L. Kalangi, and H. Gamaliel, “Pengujian Model Kesuksesan Sistem Informasi Delone dan MCLean pada Sistem Aplikasi Pemeriksaan (SIAP) di Badan Pemeriksa Keuangan Republik Indonesia Perwakilan Provinsi Sulawesi Utara,” Jurnal Riset Akuntansi dan Auditing “Goodwill,” vol. 12, no. 1, pp. 1–15, Jan. 2021.
P. Guenther, M. Guenther, C. M. Ringle, G. Zaefarian, and S. Cartwright, “Improving PLS-SEM use for business marketing research,” Industrial Marketing Management, vol. 111, pp. 127–142, May 2023, doi: 10.1016/J.INDMARMAN.2023.03.010.
M. Ernawati, E. Heni Hermaliani, and D. Nur Sulistyowati, “Penerapan DeLone and McLean Model untuk Mengukur Kesuksesan Aplikasi Akademik Mahasiswa Berbasis Mobile,” Jurnal IKRA-ITH Informatika , vol. 5, no. 1, 2021.
P. H. Saputro, A. Djoko Budiyanto, and A. J. Santoso, “Model Delone and Mclean untuk Mengukur Kesuksesan E-government Kota Pekalongan,” Scientific Journal of Informatics, vol. 2, no. 1, 2015, [Online]. Available: http://journal.unnes.ac.id/nju/index.php/sji
Erwin and A. Wijaya, “Penggunaan Model DeLone Dan McLean Dalam Mengukur Kesuksesan Aplikasi Go-Jek Di Palembang,” JuSiTik: Jurnal Sistem dan Teknologi Informasi Komunikasi, vol. 3, no. 1, pp. 9–17, Jun. 2019.
A. R. Salsabila, A. K. Febriany, H. C. Danahiswari, M. Daffa, and M. K. H. Maulana, “Analisis Kesuksesan Delone McLean ISSM pada Aplikasi Spotify Menggunakan SEM-PLS,” in Prosiding Seminar Nasional Teknologi dan Sistem Informasi, Surabaya: Universitas Pembangunan Nasional “Veteran” Jawa Timur, Sep. 2022, pp. 31–39. doi: 10.33005/sitasi.v2i1.263.
S. Sudaryono, P. A. Sunarya, and M. T. Dayanti, “Model Pengukuran Soft Competencies Era Industri 4.0 Pendekatan PLS-SEM (Partial Least Squares Structural Equation Modeling),” ICIT Journal, vol. 10, no. 1, pp. 113–127, Feb. 2024, doi: 10.33050/icit.v10i1.3058.
U. Maryam, W. Somayasa, Ruslan, L. Gubu, and Jufra, “Estimasi Parameter dan Uji Goodness of Fit untuk Data Biner Berpasangan,” Jurnal Matematika, Komputasi dan Statistika, vol. 2, no. 1, p. 1, Apr. 2022.
N. Shinta Dewi, “Xendit Index: Entrepreneur Muda Meningkat, 61% Pelaku UMKM di Bawah 35 Tahun.” Accessed: Mar. 19, 2024. [Online]. Available: https://www.digination.id/read/018194/xendit-index-entrepreneur-muda-meningkat-61-pelaku-umkm-di-bawah-35-tahun
Z. Putlely, Y. A. Lesnussa, A. Z. Wattimena, and M. Y. Matdoan, “Structural Equation Modeling (SEM) untuk Mengukur Pengaruh Pelayanan, Harga, dan Keselamatan terhadap Tingkat Kepuasan Pengguna Jasa Angkutan Umum Selama Pandemi Covid-19 di Kota Ambon,” Indonesian Journal of Applied Statistics, vol. 4, no. 1, p. 1, May 2021, doi: 10.13057/ijas.v4i1.45784.
L. Khotimah Harahap, “Analisis SEM (Structural Equation Modelling) Dengan SMARTPLS (Partial Least Square),” 2020.
Ragam Info, “Rumus Uji Validitas dan Pengertiannya | kumparan.com.” Accessed: May 16, 2024. [Online]. Available: https://kumparan.com/ragam-info/rumus-uji-validitas-dan-pengertiannya-21mpIOasxwi/3
A. Rahma Salsabila, A. Kinanti Febriany, H. Cantya Danahiswari, M. Daffa, and M. Kandias Happy Maulana, “ANALISIS KESUKSESAN DELONE MCLEAN ISSM PADA APLIKASI SPOTIFY MENGGUNAKAN SEM-PLS,” 2022. [Online]. Available: http://sitasi.upnjatim.ac.id/|31
A. Vatresia and T. Pasaribu, “Analisis Kesuksesan Sistem Informasi Manajemen Daerah (SIMDA) dengan Metode Delone dan Mclean Success Model dan Technology Acceptance Model (TAM),” J. Sistem Info. Bisnis, vol. 13, no. 1, pp. 70–77, Aug. 2023, doi: 10.21456/vol13iss1pp70-77.
Binus, “MEMAHAMI R SQUARE (KOEFISIEN DETERMINASI) DALAM PENELITIAN ILMIAH – Accounting.” Accessed: May 16, 2024. [Online]. Available: https://accounting.binus.ac.id/2021/08/12/memahami-r-square-koefisien-determinasi-dalam-penelitian-ilmiah/
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Riche Riche, Jepronel Saragih, Wenripin Chandra, Suminar Ariwibowo, Segar Napitupulu
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
