Representasi Komunikasi Nadia Omara melalui Channel Youtube Spesial Kisah Horor Wawak Part 55

Abstract

This study aims to analyze the representation of communication constructed by Nadia Omara through her YouTube channel Spesial Kisah Horor Wawak, particularly in episode Part 55 entitled “Kekasih Gaib.” This research is grounded in a constructivist paradigm, employing a qualitative descriptive approach with a phenomenological design. Data were collected through content observation of the video, analysis of verbal and nonverbal communication elements, audio-visual representations, and audience responses found in the comment section. The findings reveal that Nadia Omara plays a central role as the main communicator who actively constructs meaning through narrative storytelling, expressive intonation, appropriate diction, and supportive audio-visual elements. Although the story presented contains subjective and unverifiable mystical elements, the communication representation successfully builds a sense of realism and credibility among the audience. The use of visual illustrations, narrative text, sound effects, and dominant dark tones strengthens the emotional atmosphere and enhances audience immersion. Audience responses indicate strong emotional engagement, ranging from fear and empathy to mixed feelings, demonstrating that viewers not only consume the content as entertainment but also interpret it as a meaningful experience. This study concludes that effective communication representation in digital media can significantly influence audience perception and trust, even when the content lies between reality and imagination.