Pola Komunikasi Kolaboratif Kreator Alif Kenzo dan Clipper dalam Produksi Konten TikTok
DOI:
https://doi.org/10.54259/mukasi.v5i2.7505Keywords:
Organizational Communication, Content Creator, Clipper, Digital Collaboration, TiktokAbstract
This study examines collaborative communication patterns between content creators and clippers in the production of TikTok content. The rapid growth of short-form video platforms has shifted creative work from an individual activity to a more collaborative process that relies on intensive and structured digital communication. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, documentation of editing workflows, and a review of relevant and recent literature. The findings identify four main communication patterns: instructional communication, technical communication, revision negotiation, and relationship maintenance communication. These patterns form a cyclical, dynamic, and interdependent communication flow in daily work practices. The study reveals that the success of TikTok content production is not solely determined by the technical skills of clippers, but also by the effectiveness of organizational communication and the quality of professional relationships between creators and clippers over time. This research is expected to contribute to the development of organizational communication studies within the platform-based digital content industry.
Downloads
References
Abadi, T. W., & Ivoniasari, O. (2024). TikTok Live Streaming as a Digital Marketing Communication Media. The Journal of Society and Media, 8(2), 394–423. doi:10.26740/jsm.v8n2.p394-423
Abi Saad, E., & Agogué, M. (2023). Creativity in virtual teams: Systematic review, synthesis and research agenda. Creativity and Innovation Management, 32(1), 117–140. doi:10.1111/caim.12540
Ashcraft, K. L., Kuhn, T. R., & Cooren, F. (2009). 1 Constitutional Amendments: “Materializing” Organizational Communication. The Academy of Management Annals, 3(1), 1–64. doi:10.1080/19416520903047186
Chiandita, R., & Wijaya, A. S. (2025). Ratu Chiandita & Abung Supama Wijaya. Journal Media Public Relations (Vol. 5).
Dennis, A. R., Fuller, R. M., & Valacich, J. S. (2008). MEDIA, TASKS, AND COMMUNICATION PROCESSES: A THEORY OF MEDIA SYNCHRONICITY 1 (Vol. 32).
Dewi, K. (2023). Analisis Konten Strategi Komunikasi Pemasaran di Era Digital pada Aplikasi TikTok Studi Kasus Akun TikTok @zaaferindonesia. Jurnal Penelitian Inovatif, 3(2), 507–514. doi:10.54082/jupin.189
Effiyaldi, E., Subroto, S., & Sakaria, M. (2025). Hybrid Working: Challenges and Opportunities in Managing Employee Performance in the Age of Flexible Working. Oikonomia : Journal of Management Economics and Accounting, 2(2), 95–106. doi:10.61942/oikonomia.v2i2.310
Eisenberg, E. M. , G. H. & T. A. (2017). Komunikasi Organisasi: Menyeimbangkan Kreativitas dan Batasan (9th ed.). Bedford/St. Martin’s.
Fajriah Khairunnisaa, Adhistya Agung Wijayanto, Eko Purwanto, & Gulo, H. D. (2025). The Role of Tiktok as a Media Strategy in Marketing Communication for the Young Generation. Interaction Communication Studies Journal, 2(2), 9. doi:10.47134/interaction.v2i2.4522
Heriyanto, R. N. (2025). Dari Kode ke Tema: Teknik Pengodean bagi Peneliti Kualitatif. ANUVA, 295-303. Retrieved from https://www.researchgate.net/publication/401641587_Dari_Kode_ke_Tema_Teknik_Pengodean_bagi_Peneliti_Kualitatif
Hidayat, A. R., Mulya, A., Fadhlan, ), & Ikram, D. (2025a). STRATEGI KOMUNIKASI CONTENT CREATOR DI TIKTOK DALAM MEMBANGUN INTERAKSI DENGAN AUDIENS GEN Z PENULIS 1), 6(2), 208–215. doi:10.55122/kom57.v6i2.1827
Himelboim, I., & Golan, G. J. (2019). A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers. Social Media and Society, 5(3). doi:10.1177/2056305119847516
John W. Creswell. (2016). Research Design: Pendekatan Metode Kualitatif, Kuantitatif, dan Campuran (4th ed.). Pustaka Pelajar (Yogyakarta).
Linda L. Putnam, D. K. M. (2013). The SAGE Handbook of Organizational Communication: Advances in Theory, Research, and Methods (3rd ed.). SAGE publication.
Najihah, D., & Septiani, D. (2024a). TIKTOK AS A NEW MEDIA FOR THE FUTURE OF INDONESIAN CREATIVE WORK. Interdisciplinary Journal of Communication) p-ISSN (Vol. 9).
Nopiliani, N., Gegen, G., & Noviyanti, I. (2024). Analisis Rasa Kepercayaan dan Komunikasi Yang Efektif Dalam Pengambilan Keputusan Konsumen. Solusi, 22(3), 310–333. doi:10.26623/slsi.v22i3.9276
Pratama, I. E., & Putri, T. M. (2025). Peran Teknologi dalam Transformasi Digital: Tantangan dan Peluang untuk Organisasi dan Bisnis. Humaniora Dan Seni (JISHS), 03(6), 1064–1072. Retrieved from http://jurnal.minartis.com/index.php/jishs
R. Wayne Pace, D. F. F. (2005). COMMUNICATION IN ORGANIZATION. Bandung: Remaja Rosdakarya.
Safitri, B., & Mujahid, N. S. (2024). Komunikasi Efektif dalam Organisasi. Cendekia Inovatif Dan Berbudaya, 1(3), 309–316. doi:10.59996/cendib.v1i3.318
Saraswati, V. G. (2026). Analisis Peran Komunikasi dan Negosiasi dalam Hubungan Bisnis. Jurnal Sosial Dan Teknologi (SOSTECH), 6(3).
Wahyudi Marpaung, H., & Jauhari Ritonga, H. (2026). Rekonstruksi Teori Komunikasi Organisasi dalam Era Digital dan Disrupsi Informasi: Studi Literatur. Sosial dan Humaniora (Vol. 5).
Zahrotul Munawwaroh, Reza Mehdi Fauzi, & Mohammad Syarrafah. (2025). Relasi Parasosial sebagai Strategi Komunikasi Pemasaran dalam Live Commerce TikTok di Indonesia. MUKASI: Jurnal Ilmu Komunikasi, 4(2), 304–314. doi:10.54259/mukasi.v4i2.4363
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Irsyad Zahrul Munir, Krisna Megantari, Deny Wahyu Tricana
This work is licensed under a Creative Commons Attribution 4.0 International License.
Hak cipta pada setiap artikel adalah milik penulis.
Penulis mengakui bahwa MUKASI (Jurnal Ilmu Komunikasi) sebagai publisher yang mempublikasikan pertama kali dengan lisensi Creative Commons Attribution 4.0 International License.
Penulis dapat memasukan tulisan secara terpisah, mengatur distribusi non-ekskulif dari naskah yang telah terbit di jurnal ini kedalam versi yang lain, seperti: dikirim ke respository institusi penulis, publikasi kedalam buku, dan lain-lain. Dengan mengakui bahwa naskah telah terbit pertama kali pada MUKASI (Jurnal Ilmu Komunikasi).
