Mahasiswa di Era Pandemi Covid-19: Apakah Mungkin Kuliah Sambil Berbisnis?
DOI:
https://doi.org/10.54259/pakmas.v1i2.113Keywords:
Business, Covid 19, Digital MarketingAbstract
The COVID-19 pandemic has affected all aspects of human life. This influence can be in the form of a positive or negative impact. Among students, not a few negative effects have been felt, such as decreased learning outcomes, increased boredom and stress etc. In addition to the negative impacts, some positive impacts can be seen and felt. One of them is the increasing ability of the community to use and utilize internet technology such as video conferencing technology, the use of social media etc. With the increasing ability to use internet technology, the opportunities to market products or services through the internet are also increasing. So that it brings new opportunities for students to be able to start their entrepreneurial activities from an early age when they are still studying in college. This community service activity is carried out through a scientific webinar that focusing on ways and strategies for students to be able to start their business as early as possible in the era of the COVID-19 pandemic. Participants in this community service activity consist of management study program students and the public.
Downloads
References
Choudhury, P., Koo, W. W., & Li, X. (2020). Working (from home) during a crisis: Online social contributions by workers during the coronavirus shock. Harvard Business School Technology & Operations Mgt. Unit Working Paper, 20–096.
Nainggolan, I. S. P. (2021). The Attitude of Generation Z Towards YouTube Skippable Ads: An Empirical Study on Lokalate Ads. Indonesian Journal of Business Analytics, 1(1), 17–32.
Rahmawati, R., & Putri, E. M. I. (2020). Learning From Home dalam Perspektif Persepsi Mahasiswa Era Pandemi Covid-19. Prosiding Seminar Nasional Hardiknas, 1, 17–24.
Rifai, Z., & Meiliana, D. (2020). Pendampingan Dan Penerapan Strategi Digital Marketing Bagi Umkm Terdampak Pandemi Covid-19. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 604–609.
Unpapar, A. A. (2021). The Moderating Role of Electronic Word of Mouth (eWOM) in the Influence of Perceived Value on Repurchase Intention. Indonesian Journal of Business Analytics, 1(1), 71–90.
Direktorat Sekolah Dasar. (2021). Modul Literasi Numerasi di Sekolah Dasar. Jakarta: Direktorat Jenderal Paud, Pendidikan Dasar, dan Pendidikan Menengah-Kementerian Pendidikan, Kebudayaan, Riset, dan Teknologi.
Faizah, D.U., dkk. (2016). Panduan Gerakan Literasi Sekolah di Sekolah Dasar. Jakarta: Direktorat Pembinaan Sekolah Dasar.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 genesissembiring depari
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (Refer to The Effect of Open Access).
