Mengubah Limbah Kayu Menjadi Produk Bernilai Tinggi di Industri Kreatif
DOI:
https://doi.org/10.54259/pakmas.v4i2.3252Kata Kunci:
Creative Industry, Waste Wood, Production, Management, MarketingAbstrak
UMKM yang terlibat dalam program kemitraan masyarakat ini bergerak di bidang produksi mebel kayu jati. Permasalahan yang dihadapi saat ini ada dua: (1) terbatasnya jenis produk furnitur, dan (2) pengelolaan dan metode pemasaran tradisional. Solusi umum dan outcome yang ditargetkan bertujuan untuk menerapkan induksi teknologi untuk meningkatkan produktivitas dan kreativitas UMKM tersebut, sehingga meningkatkan daya saingnya. Secara khusus, induksi teknologi melibatkan penyediaan alat produksi untuk menciptakan produk kreatif dan pengembangan program boot aplikasi untuk memperluas upaya pemasaran bersama dengan komputer server. Tahapan pelaksanaan mengikuti metode 4P yaitu Observasi Masalah, Penerapan Induksi Teknologi, Pelatihan Mitra, dan Pendampingan Mitra. Proses observasi menggunakan pendekatan studi kasus yang melibatkan langsung kedua UMKM. Selanjutnya, aplikasi induksi teknologi dirancang dan dikembangkan dengan pendekatan desain yang berpusat pada pengguna untuk memastikan solusi yang diusulkan memenuhi kebutuhan dan sumber daya kedua UMKM secara akurat. Terakhir, proses pelatihan dan pendampingan dilakukan dengan menggunakan pendekatan pemecahan masalah untuk mengatasi permasalahan yang mungkin timbul pasca implementasi dengan segera.
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Hak Cipta (c) 2024 Nughthoh Arfawi Kurdhi, Dewi Retno Sari Saputro, Purnami Widyaningsih, Sutanto Sutanto, Ririn Setiyowati, Nugroho Arif Sudibyo

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