Analisa Perencanaan dan Rasio Keuangan dalam Bisnis Plan Bhakti Lelang Indonesia
DOI:
https://doi.org/10.54259/akua.v4i3.4396Keywords:
Auction, Business Plan, Financial Planning, Financial RatiosAbstract
The analysis of financial planning and ratios in the business plan of Bhakti Lelang Indonesia aims to evaluate the financial health and readiness of the company in facing the challenges of the auction business. The analysis methodology includes the measurement of key financial ratios such as liquidity, solvency, profitability, and operational efficiency that provides a comprehensive picture of the company's financial performance. The results of the analysis show that Bhakti Lelang Indonesia has adequate liquidity to support daily operations, healthy solvency to meet long-term obligations, and profitability that reflects the efficiency of cost and revenue management. Comprehensive business planning and the use of appropriate financial ratios can provide a clear picture of Bhakti Lelang's financial position and support strategic decision-making in dealing with market dynamics. Therefore, the application of planning analysis and financial ratios is the main key to the development of an effective and sustainable auction business. However, there is a need to improve operational efficiency to strengthen competitiveness in a dynamic market. Strategic recommendations include strengthening cash management, diversifying funding sources, and continuous investment in online auction platform technology to support business growth. This overall analysis provides a solid foundation for Bhakti Lelang Indonesia in designing adaptive and sustainable financial strategies to achieve medium and long-term business goals. Therefore, the application of planning analysis and financial ratios is the main key to the development of an effective and sustainable auction business.
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