InsurTech Aggregator: Menuju Masa Depan Industri Asuransi Digital di Indonesia
DOI:
https://doi.org/10.54259/satesi.v5i1.4105Kata Kunci:
Insurtech Aggregator, SWOT Analysis, Insurance, FintechAbstrak
Tujuan dari penelitian ini adalah melakukan analisis SWOT pada InsurTech Aggregator dalam mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi dalam pengembangan bisnis asuransi online. Metodologi deskriptif kualitatif digunakan untuk mendapatkan pemahaman yang mendalam tentang InsurTech Aggregator di Indonesia dan produk asuransi yang ditawarkan. Sementara itu, analisis SWOT akan membantu mengidentifikasi keunggulan dan kelemahan dari perusahaan InsurTech Aggregator tersebut, serta peluang dan ancaman yang ada di lingkungan industri asuransi. Hasil dari penelitian diperoleh nilai IFAS 3,00 dan nilai EFAS adalah 2,59. Implikasi dari penelitian ini adalah strategi bagi perusahaan asuransi untuk menerapakan strategi S-O, langkah yang dapat diambil adalah memanfaatkan kekuatan internal perusahaan untuk mengambil peluang eksternal yang ada.
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Hak Cipta (c) 2025 Trisna Taufik Darmawansyah, Sanawi Sanawi, Muhamad Fadli Azim, Santi Angraini, Muhamad Turmudi
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