Vol. 4 No. 1 (2025): Maret 2025

View Vol. 4 No. 1 (2025): Maret 2025

Jurnal Manajemen dan Bisnis Volume 4 Number 1 published in March 2025 is a Journal published by Yayasan Pendidikan Penelitian Pengabdian Algero (YP3A). The publication period is 4 times a year, namely March, June, September and December. Jurnal Manajemen dan Bisnis has ISSN: 2829-2103 (Electronic Media). Contains a collection of topics related to the collection/accumulation of new knowledge, empirical observations or research results, and the development of new ideas or proposals in the field of science related to Management and Business.

DOI: https://doi.org/10.54259/manabis.v4i1

Published: 2025-03-20

Articles

Pengaruh Harga, Kualitas Produk, dan Citra Merek terhadap Keputusan Pembelian Sepatu Brand Ventela di Kota Samarinda

Mikael Rendy Balpa, Saida Zainurossalamia ZA

1-12

DOI: https://doi.org/10.54259/manabis.v4i1.3868
Abstract Views: 125
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Studi Kasus Implementasi Metode Lean Startup pada UMKM Industri Makanan “MEN”

Maria Yvonne Hidajat, Lamtiur Hasianna Tampubolon, Heru Prasadja

13-24

DOI: https://doi.org/10.54259/manabis.v4i1.3845
Abstract Views: 128
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Peran Lembaga Keuangan dalam Meningkatkan Kesejahteraan Masyarakat

Muharajabdinul Muharajabdinul, Abdul Latif, Ahmad Roziqin, Mushfirah Arif, Aznal Huyo

25-35

DOI: https://doi.org/10.54259/manabis.v4i1.3625
Abstract Views: 188
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Pengaruh Pemasaran Media Sosial TikTok dan Duta Merek terhadap Niat Beli Melalui Citra Merek pada Produk Azarine

Florensia Gomeda Simanungkalit, Saida Zainurrosalamia Za

36-45

DOI: https://doi.org/10.54259/manabis.v4i1.3821
Abstract Views: 82
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Tantangan Ekspor Produk Farmasi PT “X”: Sebuah Studi Kualitatif

Ignatia Lumen Christinopa, Lamtiur Hasianna Tampubolon, Heru Prasadja

46-59

DOI: https://doi.org/10.54259/manabis.v4i1.3922
Abstract Views: 94
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